Social Media Roundup: Social media headlines to watch for in 2013
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Social Media Roundup: Social media headlines to watch for in 2013

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It's a brand new year. It's time to put away those best of 2012 lists and ...

It's a brand new year. It's time to put away those best of 2012 lists and
focus on 2013. Rather than run down a list of social media trends to watch for
in 2013, this Social Media Roundup offers five potential social media
headlines that may shape the way we view social media in 2013.

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Social Media Roundup: Social media headlines to watch for in 2013 Social Media Roundup: Social media headlines to watch for in 2013 Presentation Transcript

  • Social Media Roundup Social media headlines to watch for in 2013
  • Social Media Roundup IntroductionIt’s a brand new year. It’s time to put away those best of 2012lists and focus on 2013. Rather than run down a list of socialmedia trends to watch for in 2013, this Social Media Roundupoffers five potential social media headlines that may shape theway we view social media in 2013. “Google+ puts Facebook on notice” “If it’s not visual, it’s not working” “Mobile: It’s not the future anymore” “Social media platforms break out” “MySpace is back! But who cares?”
  • Social Media Roundup Social Media Times January 1, 2013 Google+ puts Facebook on notice Google+ has had its sights on Facebook since its inception in June 2011, but has been largely unsuccessful in closing the gap between the two services. But after some controversial changes to the platform, the tide may turn in Google’s favor in 2013. Now, if you set up presences on Gmail, YouTube or other Google services you are also given a public Google+ page that can be viewed by anyone. This has increased Google+ use and improved Google’s ability to sell targeted advertising. For more information about the change, check out this article recently published in the Wall Street Journal: http://tinyurl.com/a7zr6pm Google+ Hangouts also continue to grow in popularity.
  • Social Media Roundup Social Media Times January 1, 2013 Social Media: If it’s not visual, it’s not working In 2013, visual social media content will continue to dominate bland social media content. Regardless of the message you’re trying to convey with your social media post, if there is not a supporting visual element, the post will likely fail. The success of Instagram and Pinterest coupled with the changes made to Facebook and Google+ improving the visual experience suggest that social media managers should be thinking more visual with their social media content in 2013.
  • Social Media Roundup Social Media Times January 1, 2013 Mobile: It’s not the future anymore According to a 2012 Pew study, 40 percent of cell phone owners use a social networking site on their phone. This percentage is sure to rise in 2013. While you may not have a budget to design apps for mobile devices, as social media managers, you need to know what your content looks like on mobile devices. Mobile social media is no longer the future, it’s the present. Make sure your content can be easily consumed on mobile devices.
  • Social Media Roundup Social Media Times January 1, 2013Social media platforms break out  Be prepared for several social media platforms to break out in 2013. These could be platforms that have been around for a while like Tout, Quora or Snapchat, or they could be brand new platforms entirely.  As social media managers, you need to keep an eye on these platforms and be prepared to explain what they offer.  Don’t forget to avoid the shiny object syndrome. While you should be well-informed on each new and popular social media platform, your organization doesn’t necessarily need to use them as part of its social media program.
  • Social Media Roundup Social Media Times January 1, 2013 MySpace is back! But who cares? Yes, MySpace is back. It’s hard to say how successful it will be, but the butt of half of all social media jokes is working to reestablish itself in the social media space. Currently, the new MySpace is in in invite only mode, but MySpace leadership is planning to launch a new, redesigned MySpace in the next few months. It will be more music focused and will likely never challenge Facebook again, but MySpace hasn’t given up yet and for that reason alone, it’s worth keeping an eye on.
  • Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.1/9/2013OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON