Social Media Roundup - New Facebook Pages

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On Feb. 29, 2012, Facebook introduced new Facebook Pages. On the day of the release, approximately 30 organizations (including the Army) went live with their new Page. This week’s Social Media Roundup …

On Feb. 29, 2012, Facebook introduced new Facebook Pages. On the day of the release, approximately 30 organizations (including the Army) went live with their new Page. This week’s Social Media Roundup details the features of the new Facebook Page.

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  • 1. Social Media Roundup New Facebook Pages
  • 2. Social Media Roundup AgendaOn Feb. 29, 2012, Facebook introduced new Facebook Pages. On theday of the release, approximately 30 organizations (including theArmy) went live with their new Page. This week’s Social MediaRoundup details the features of the new Facebook Page. Introduction Features of Facebook Pages  Cover photo  Highlighted post  Larger posts  Milestones  Admin panel  Activity log Will Facebook Pages be mandatory? How to take advantage of new Facebook Pages Resources and media coverage
  • 3. Social Media Roundup Introduction According to Facebook, “Facebook Pages allow you to express your identity and tell your unique story on Facebook.” The new Facebook Pages option alters the old Facebook Page experience by providing administrators the opportunity to brand their Page by selecting a powerful cover photo. It also allows organizations to “highlight” or “pin” a post to the top of their Page and keep the post there for up to seven days. Facebook Page administrators can now manage everything in one place. You can see and respond to your recent activity and private messages right from the top of your Page.
  • 4. Social Media Roundup Features of Facebook Pages: Cover photo The most visual change to Facebook Pages is the cover photo at the top. Similar to the Facebook timeline for personal Pages, the new organization Page allows users to pull one iconic image that defines their organization.
  • 5. Social Media RoundupFeatures of Facebook Pages: Highlighted posts With the new Facebook Page, administrators can “pin” or This yellow bookmark indicates “highlight” a specific post at that a post has been pinned to the top. You can unpin the post at the top of their Page for up to any time. seven days. This post can highlight a commemoration, a specific organization communication priority or theme. It can also highlight a training operation. This post stays on top, so your organization does not Best Practice tip: Use this key have to worry about placement to subsequent posts pushing the include a link to your website or featured message down the another featured timeline. site.
  • 6. Social Media Roundup Features of Facebook Pages: Larger posts Similar to posts made on personal timeline profiles, the new Facebook Pages allows for much larger posts. This feature helps organizational images and photo albums stand out. The increased size of posts also helps vary the visual display of your content. Instead of one post on top of the other, organization posts on the new Facebook Page appear side by side along a timeline. Also, when you post a photo, you can go into the photo and change the date. Then the photo will appear in the appropriate place on the timeline.
  • 7. Social Media RoundupFeatures of Facebook Pages: Milestones  The new Facebook Page allows organizations to create “milestones” along their timeline.  For Army organizations, this makes it possible to visually depict your organization’s history.  Organizations can include milestones to include the birth of the unit, important training exercises, joint operations, deployments or change of command ceremonies.
  • 8. Social Media Roundup Features of Facebook Pages: Admin panel The admin panel appears at the top of all Pages a user manages. It offers a quick look at who admins should respond to, and gives admins access to Page and post performance. Admins can view notifications, Page Insights, and edit content right here. The admin panel can be expanded or hidden from view.
  • 9. Social Media Roundup Features of Facebook Pages: Activity log The activity log can be found under the “Manage” button at the top of the admin panel. Here, admins can view all Page posts, even the ones you’ve chosen to hide. Admins can use the drop-down menu to filter stories by type or by year. Admins can also star, hide, delete stories and change the date of a post so that it appears on the Page timeline with a more accurate time stamp.
  • 10. Social Media RoundupWill new Facebook Pages be mandatory? Yes. According to Facebook, all Pages will automatically switch to the new Facebook Pages format on March 30, 2012. This does not mean organizations have to jump to the new Facebook Page right away however. Take the time to collect content and make sure the cover photo and milestones are ready to go before making the conversion. As an admin, once your organization is using the new Pages format, make sure If you switch before adding all your historic content, to populate the entire timeline. Don’t everything you add will be sent to the walls of your leave gaps of 10 years or more on your followers and that may overwhelm your audience. timeline. This is a perfect opportunity to show how much history your organization has.
  • 11. Social Media RoundupHow to take advantage of new Facebook Pages  If populated with the right content, the new Facebook Page can add a great deal of depth to your Facebook presence.  Facebook Pages allow you to go back to the beginning of your organization and take people through the most important moments in your history.  The “pinning” feature of the new Facebook Page is also quite valuable. Highlighting one specific post at the top for a week at a time eliminates the need to post similar content over and over to make sure your audience is receiving the message.
  • 12. Social Media RoundupResources and media coverageFacebook Pages resources Facebook Pages Product Guide (released by Facebook): http://tinyurl.com/87kpxgm Introducing new Facebook Pages: http://tinyurl.com/7juuq3f Facebook Pages on Facebook: http://tinyurl.com/5qbdw6Media coverage of new military Facebook Pages TPM: “Facebook’s new timeline goes military” http://tinyurl.com/6s5smpg All Facebook: “U.S. Military closes rank around Facebook timeline” http://tinyurl.com/7z6932l Federal Computer Week: “Facebook enlists U.S. military for new Pages format debut” http://tinyurl.com/6obemxlRemember: Facebook does not replace other public affairs tools, it merely compliments them. Do NOT consider Facebook the one-stop-shop. Continue to upload content to DVIDS, CORE, Defense Imagery and other onlineresources to help expand the reach of your products to the media and additionalaudiences that may not follow your Facebook Page.
  • 13. Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.3/1/2012OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON