Social Media Roundup: Greatest Hits

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This is the 51st edition of the Social Media Roundup. Over the last few years, the Online and Social Media Division has worked hard to bring social media managers and public affairs personnel the information they need to accomplish their organization's social media goals. In honor of the first 50 Social Media Roundups, the Online and Social Media Division thought that this would be a good time to look back and offer a kind of Social Media Roundup "Greatest Hits" before we move forward with the next 50 roundups.

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Social Media Roundup: Greatest Hits

  1. 1. Social Media Roundup: Greatest Hits10 Tips all Army social media managers should know
  2. 2. Social Media Roundup AgendaThis is the 51st edition of the Social Media Roundup. Before embarking on thenext 50 Social Media Roundups, the Online and Social Media Division thoughtthat this would be a good time to look back, and offer a “Greatest Hits” ofArmy social media information. Here are the top 10 social media tips all socialmedia managers should be tracking. #1 SOP Requirements #2 Getting registered #3 Social media training #4 Reporting imposters #5 Getting content on Army platforms #6 Getting content on Army.mil #7 Photos on AKO landing page #8 Army branding #9 Keeping up with social media news #10 Army social media resources
  3. 3. Social Media Roundup#1 SOP requirements The Online and Social Media Division recently updated the “Standardizing official U.S. Army external official presences (social media)” document (http://tinyurl.com/c23pth9). This document breaks down exactly what social media managers must keep in mind when setting up a social media presence. This document covers all elements of setting up a social media presence. The most important piece of information included in this document is that all social media presences must be reviewed by the The Standardizing official U.S. Army external official Online and Social Media Division and they presences (social media) document can be found on the must all appear on the Army’s Social Army’s Slideshare site (http://tinyurl.com/c23pth9). Media Directory (http://www.army.mil/media/socialmedia/).
  4. 4. Social Media Roundup #2 Getting registered Once you’ve reviewed the Standardizing official U.S. Army external official presences (social media) document and your social media site meets all of the requirements, submit your link so that it can be included in the Social Media Directory. Once you submit your link, the Online and Social Media Division will review the submission to make sure it follows the SOP and has all the elements Above is a screenshot of the Army Social Media Directory (http://www.army.mil/media/socialmedia/.) The directory makes it easy for required of an Army social media Army social media managers to submit social media presences. It also makes it easy to search for social media presences currently stored in the presence. Once sites are directory. Each Social Media Directory entry has an icon for each social media presence they maintain making it easier to search for all of the approved, they will be added to social media presences maintained by a specific Army organization. the directory.
  5. 5. Social Media Roundup#3 Social media training  The ALARACT – Army Operations Security (OPSEC Training for External Official Presence sites (EOP) Operators (Enclosure 4 in the Social Media Handbook http://tinyurl.com/6pngjzj) states that all commanders will ensure that those personnel who publish or post information on external online presences receive mandatory OPSEC training.  According to the ALARACT, Social media managers are required to take two OPSEC courses, the Social Media and Operations Security Training Course (https://ia.signal.army.mil/sms.asp) and the DISA Social Networking Class (http://iase.disa.mil/eta/sns_v1/sn/launchP age.htm).
  6. 6. Social Media Roundup#4 Reporting imposters Imposter accounts are not only violations of terms of use agreements, but they can also be damaging to a Soldier’s reputation. When an imposter account is identified, it’s important to take action. Most social media platforms have a Facebook’s reporting system reporting system that allows users to http://www.facebook.com/help/?faq=174210519303259 report an individual who is pretending to be someone else. If the impersonated individual is a high-level Army official, it is advised to contact the Online and Social Media Division at ocpa.osmd@army.mil so the Twitter’s reporting system http://tinyurl.com/6kwsd22 situation can be resolved quickly.
  7. 7. Social Media Roundup#5 Getting content on Army platforms  Army social media managers and public affairs professionals often want to know the best way to get their organization’s content on the Army’s social media platforms.  The Online and Social Media Division is always interested in new, fresh and creative content from the field.  If your organization is interested in submitting content for the Army’s social media platforms, draft your posts and your Tweets and send them to ocpa.osmd@us.army.mil. Make sure that you include all of the important information and also be sure to send content that applies to the whole Army, not just one segment of the Army population.
  8. 8. Social Media Roundup#6 Getting content on Army.mil The only way to get your organization’s content on Army.mil is through CORE. CORE is a content management system offered by the Office of the Chief of Public Affairs for the Army public affairs community. CORE allows an Army public affairs professional to place text, photos and graphic elements on Army.mil without having to know programming language. For more information about CORE and how to get a CORE account, visit this site: http://www.army.mil/create/content/core.html. Check out the video above (http://bcove.me/lquj4du5) to learn more about using CORE.
  9. 9. Social Media Roundup #7 Photos on AKO landing page One of the more common questions fielded by the Online Social Media Division is, “How can I get my unit’s photo on the AKO landing Page?” First and foremost, the Office of the Chief of Public Affairs has no control over AKO. But that does not mean OCPA has no input regarding what appears on the AKO landing page. AKO pulls images for its landing page from the Army’s Flickr site. So if you email your photos to ocpa.osmd@us.army.mil, he will add them to Flickr and AKO may elect to feature those images.
  10. 10. Social Media Roundup#8 Army branding Creating a unit specific brand while following the Army style can seem overwhelming, but the Army.mil Create website can help get you started. Check out http://www.army.mil/create. There you’ll find tips for creating your own brand, tips for developers and even a social media toolkit your team can download.
  11. 11. Social Media Roundup#9 Keeping up with social media news  Much of the battle when working with social media is keeping apprised of the latest social media trends.  One way to stay on the cutting edge is take time each day to read through the headlines of the leading social media and tech magazines and blogs.  Mashable, Ragan.com and the Social Media Examiner are all great resources. You can also check out SocialMediaToday, TechCrunch, CNET, Techmeme and dozens of others.  As social media managers and your organization’s social media expert, you need to be prepared to answer questions about new trends and products at a moment’s notice.
  12. 12. Social Media Roundup#10 Army social media resources As mentioned earlier, this is the 51st Social Media Roundup. There are multiple social media documents, memorandums and strategy guides out there as well. All of this information needs to go somewhere, so the Online and Social Media Division loads all of its content on its Slideshare site (http://goo.gl/cJM9T). There are also good social media OPSEC resources out there. The Public Affairs Portal is an excellent resource as well. Take a look at the links below. Odds are if you’re looking for something social media-related, you can find it in the links below. Important Links  External online resources  Please Rob Me: http://pleaserobme.com/  OPSEC resources  Interagency OPSEC Support Staff: www.ioss.gov  Anti-Phishing Phil: http://goo.gl/ZFkY3  OnGuard Online: www.onguardonline.gov  Social media training: http://goo.gl/AqmE1  Social Media Roundups  9 Critical Steps to Protecting Yourself on Facebook: http://goo.gl/igGzN  Geotags and Location-based Social Networking: http://goo.gl/wqKwZ  Army Slideshare site: http://goo.gl/cJM9T
  13. 13. Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.8/15/2012OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON

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