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Social Media Roundup - Facebook hashtags
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Social Media Roundup - Facebook hashtags

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Hashtags became clickable on Facebook June 12, 2013 (http://tinyurl.com/osu2lym). Hashtags have been part of social media for years, but now Facebook users can add context to a post or indicate that …

Hashtags became clickable on Facebook June 12, 2013 (http://tinyurl.com/osu2lym). Hashtags have been part of social media for years, but now Facebook users can add context to a post or indicate that it is part of a larger discussion. This Social Media Roundup outlines what the change means to Facebook users and how it impacts user privacy.


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  • 1. Social Media RoundupFacebook hashtags
  • 2. Hashtags became clickable on Facebook June 12, 2013. Hashtags have beenpart of social media for years, but now Facebook users can add context to apost or indicate that it is part of a larger discussion. This Social MediaRoundup outlines what the change means to Facebook users and how itimpacts user privacy. What is a hashtag? Privacy concerns What hashtags mean for users and Pages Tips for using hashtags on FacebookAgenda
  • 3. What is a hashtag? A hashtag is a word or a phraseprefixed with the “#” symbol.Hashtags group messages anddiscussions allowing users tosearch for a hashtag and get theset of messages that contain it. Social media services likeInstagram, Twitter, Tumblr,Pinterest, and more recentlyGoogle+, use hashtags to helpusers engage in a largerdiscussion. Facebook users can now usehashtags to see a feed of whatother people and Pages aresaying about that event or topic.
  • 4. Privacy concerns When Facebook announced that it would begin using hashtags, many usersexpressed concerns over how this would affect their privacy settings. Most Facebook users were concerned that if they used a hashtag, then their postswould be visible to all of those individuals searching for that specific hashtag. According to Facebook, Facebook privacy settings still override every other actionusers make on Facebook. So if a Facebook user places a hashtag in a status, andthey maintain privacy settings that restrict content to only friends, then only thefriends of that specific user will see the hashtag in a search.
  • 5. What hashtags mean for users and Pages Hashtags on Facebook allow users tosearch for a specific hashtag in the searchbar, click on hashtags that originate on otherservices and compose posts directly fromthe hashtag feed and search results. According to Facebook, “hashtags are justthe first step to help people more easilydiscover what others are saying about aspecific topic and participate in publicconversations.” For users, hashtags mean getting involvedin more conversations. For Pages, hashtagsgive administrators the ability to reachpeople outside of those who already “like”the Page. This generates Page growth andexpands reach.
  • 6. Tips for using hashtags on Facebook Regardless of the platform, using hashtagseffectively means listening to theconversation and watching for trendingtopics. When you join a conversation, make sure touse the hashtag to ensure your post will beseen by everyone following that topic. When you create a hashtag, make sure yousearch for it before posting to make sure it’snot being used differently than you hadplanned. Keep your hashtags simple and selfexplanatory. Avoid confusing acronyms. Hashtags provide the opportunity to expandyour Page’s audience, so make sure youuse them correctly.
  • 7. Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionOFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON6/26/2013Email:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.

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