Social Media Roundup - 6 Ways to promote an event using social media
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Army organizations and installations host dozens of major events each year. ...

Army organizations and installations host dozens of major events each year.
A lot of effort goes into planning these events, so it's easy to forget the
importance of promoting the event. Using social media to promote your
organization's event is free and easy. This Social Media Roundup offers six
tips that will help you promote your organization's event using social
media.

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Social Media Roundup - 6 Ways to promote an event using social media Presentation Transcript

  • 1. Social Media Roundup6 Ways to promote an event using social media
  • 2. Social Media Roundup AgendaArmy organizations host events ranging from unit birthdays andinstallation open houses to change of command ceremonies andholiday celebrations. This Social Media Roundup offers six tips thatwill help you promote your organization’s event using social media. Where do I start? #1. Create a sharable graphic or video #2. Start an educational campaign #3. Create an event on Facebook #4. Interview participants or speakers #5. Arrange to live Tweet or live stream #6. Show images of the setup
  • 3. Social Media RoundupWhere do I start? Army organizations and installations host dozens of major events each year. A lot of effort goes into planning these events, so it’s easy to forget the importance of promoting the event. A poorly attended event can easily be viewed as a failure, so effectively promoting these events is critical. The trick to promoting your event is placing information about the event where people will see it. Where better than social media? Using social media to promote your organization’s event is free and easy. And since news spreads so quickly on social media, promoting the event on social media (if done right) takes a lot less time than you may think.
  • 4. Social Media Roundup#1. Create a sharable graphic or video The first step to effectively promoting your organization’s event on social media is creating a sharable graphic or video that can accompany all of the posts you put out about the event. A graphic gives the event an identity and can easily be added to Facebook posts and Tweets. A well produced graphic or event video can grab the attention of the public. If the graphic or video is especially compelling, people will be inclined to share the information with their friends and family on social media.
  • 5. Social Media Roundup#2. Launch an educational campaign Providing additional information about your event is especially important if event is a one-time occurrence, or if this is the first time the event has ever happened. If the event is a celebration specific to an installation or a unit, be sure to provide the origin of the celebration. If the event is in association with a larger Army event, like the Army Birthday, feel free to go to the Army’s social media presences and use the same wording. In order to generate more interest, give your social media community information that goes beyond the basic when and where.
  • 6. Social Media Roundup #3. Create an event on Facebook Creating an event on Facebook is a simple way to get the word out to the Facebook community. Not only does this make it easier for the Facebook community to share the event with their friends, but it also gives event organizers a good idea of how many people to expect at the event. This is also a good forum for potential attendees to ask questions about the event. For more information about Facebook events, check out this link: http://www.facebook.com/help/events.
  • 7. Social Media Roundup#4. Interview participants or speakers  A great way to promote an upcoming event is to interview one of the participants and then post the content online.  If the keynote speaker or a VIP of the event is in town, ask him or her to do a quick two to three minute video interview about the event and post it on Facebook and YouTube. For more information about using video to communicate, check out this link: http://www.howto.gov/social-media/video  You can also do a Q&A session with the event organizer and post the information on Facebook or Tweet quotes.  The more information about the event you can get to the public, the more interested they’ll be in attending.
  • 8. Social Media Roundup#5. Arrange to live Tweet or live stream If you have the resources, you might consider live Tweeting or live streaming your event. If your team elects to live Tweet or live stream, make sure to mention this on your social media platforms during the buildup to the event. It’s important to attempt to bring the event to those who want to attend but can’t. For more information about live-Tweeting, check out this Social Media Roundup: http://tinyurl.com/bk7wtem Live streaming can be a little more technical and labor-intensive, so make sure you do your research before committing to stream an event.
  • 9. Social Media Roundup#6. Show images of the setup One final way to promote your event is to provide updates on the setup during the days (or hours) leading up to the event. Show photos of the stage being put together, or share images of speakers and event organizers talking behind the scenes. Taking your social media audience behind the scenes and giving them privileged access may convince more people to show up to the event. It also generates excitement. The photo above was taken a few minutes before the start of a ESPN Sportsnation live broadcast at Whipple Field at Joint Base Myer-Henderson Hall, Nov. 8, 2011. Michelle Beadle (left) Tweeted the image from her Twitter account before the beginning of the broadcast.
  • 10. Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.3/20/2013OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON