Social Media Roundup - 5 Ways to identify quality social media content

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The key to maintaining an effective social media presence is creating and identifying quality content. The more effective you are at posting interesting content, the easier it will be to expand your social media audience and your organization's social media reach. This Social Media Roundup offers five tips that will help your social media team identify quality social media content.

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Social Media Roundup - 5 Ways to identify quality social media content

  1. 1. Social Media Roundup5 Ways to identify quality socialmedia content
  2. 2. The key to maintaining an effective social media presence is creating andidentifying quality content. The more effective you are at posting interestingcontent, the easier it will be to expand your social media audience and yourorganization’s social media reach. Here are five ways to identify quality socialmedia content. #1. Watch trends #2. Set up news alerts #3. Monitor Q&A sites #4. Identify what content performs well #5. Ask your audience for inputAgenda
  3. 3. #1. Watch trends There are multiple resources that helpsocial media managers evaluate trends. Resources like Google Trends and theTrends box on the left side of the Twitterpages show social media managers whatpeople are talking about. You can also clickon the #Discover tab on Twitter to findadditional conversations. Trends can help your organization createcontent that contributes to a largerconversation. Google Trends and the Trending section ofTwitter also allow users to research trendsin a specific region, so you can determinenot only what people are talking about, butwhat people in your organization’scommunity are talking about.Twitter provides a list of trending topics on the leftside of all Twitter profiles. These trends can alsobe adjusted to look at more specific regions.Google Trends shows how often a particular search-termis entered. Google Hot Trends is an addition to GoogleTrends which displays the top 20 fastest rising searches ofthe past hour in the United States.
  4. 4. #2. Set up news alerts Setting up email alerts can help you collect content related to a specific topicyour audience is interested in. Examples include “U.S. Wounded Warriors,”“Army Homecoming,” “Army Veteran,” “U.S. Army National Guard,” etc. Search engines like Google and Yahoo provide users with the option to set upan email alert so whenever a news story with a specific term is identified, thelink is sent directly to your email inbox. News alerts help your social media team identify unique and shareable withoutspending a lot of time searching multiple terms.http://www.google.com/alertshttp://alerts.yahoo.com/home.php
  5. 5. #3. Monitor Q&A sites Quora, Ask.com, Yahoo! Answers and a numberof other websites allow users to post andanswer questions. Question and answer sites are an excellentplace to get inspiration for social media content.If you notice that a lot of people are askingabout your organization or a lot of people areasking about a specific mission related to yourorganization, then you should work to developsocial media content that addresses thesequestions. Question and answer sites not only help yourorganization get a better understanding of thekind of information people are looking for, butthey also help you identify what misinformationmight be out there as well.
  6. 6. #4. Identify what content performs well The Internet is packed with social media best practices. You should monitor siteslike Social Media Today, Social Media Examiner and Ragan.com to see what kindof content is well-received or performs well on social media. You should look through social media presences similar to your organization’spresence. Identify posts that resulted in strong audience engagement, look atTweets with multiple retweets and then try to duplicate that success. Identifying how other organizations are successful using social media can helpyour organization develop higher quality content.
  7. 7. #5. Ask your audience for input Your audience knows the kind of content it’s looking for the moment they elect to“like” your Facebook page or follow your organization’s Twitter account. They maynot tell you what they’re looking for, but they know what they’re expecting. Sometimes it’s easier to just ask your audience what kind of content they expectout of your social media presence. You don’t want to ask your audience for input all the time, but every few months,it’s effective to reach out to them directly and ask, “What would make our socialmedia presence better?”
  8. 8. Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionOFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON5/1/2013Email:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.

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