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Social Media Roundup
5 Tips to improve SEO
Maintaining an effective website goes beyond populating it with fresh and
interesting information. You can create the worl...
Search engine optimization
 Search engine optimization (SEO) is the process of improving the visibility of
a website in o...
#1. Pay attention to keywords
 Keywords are what individuals use to search for content on the Internet.
 One way to impr...
#2. Create vanity URLs
 Creating a vanity URL containing your organization's name for each social media
presence and webs...
#3. Use social media to drive traffic
 Linking to your website on
multiple social media platforms
will drive up your SEO ...
#4. Remember your target audience
 Always keep your target audience in
mind when developing content for your
website and ...
#5. Measure your effectiveness and adjust
 SEO improves over time if you work to develop interesting content, cross-
poll...
Contact information
Have questions? Please feel free to
reach out to us at the Online and
Social Media Division
OFFICE OF ...
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Social Media Roundup - 5 Tips to improve SEO

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Maintaining an effective website goes beyond populating it with fresh and interesting information. You can create the world's most fascinating and innovative website, but if people can’t find it quickly through an internet search, they won’t click on it. That’s where search engine optimization (SEO) comes into play. This Social Media Roundup will define SEO and offer five tips that can help make your website more visible.

Published in: Education, Technology, Design

Transcript of "Social Media Roundup - 5 Tips to improve SEO"

  1. 1. Social Media Roundup 5 Tips to improve SEO
  2. 2. Maintaining an effective website goes beyond populating it with fresh and interesting information. You can create the world’s most fascinating and innovative website, but if people can’t find it quickly through an internet search, they won’t click on it. That’s where search engine optimization (SEO) comes into play. This Social Media Roundup will define SEO and offer five tips that can help make your website more visible.  Search engine optimization  #1. Pay attention to keywords  #2. Create vanity URLs  #3. Use social media content to drive traffic  #4. Remember your target audience  #5. Measure your effectiveness and adjust Agenda
  3. 3. Search engine optimization  Search engine optimization (SEO) is the process of improving the visibility of a website in organic Internet search results.  The stronger your website’s SEO, the higher it will appear on search results in Internet search engines like Google, Yahoo and Bing.  Appearing higher in Internet searches results in more visitors to your website.  There are multiple guides on the Internet and dozens of companies that can assist with SEO, but the following five tips will help you get started.
  4. 4. #1. Pay attention to keywords  Keywords are what individuals use to search for content on the Internet.  One way to improve SEO is to understand what keywords are driving traffic to your website.  Free tools like Google’s AdWords Keyword Tool can help your organization identify topics audiences are interested in and show what those audiences are searching for.  Once you have a feel for what keywords are linked to your organization, you can create content pages that focus on those topics.
  5. 5. #2. Create vanity URLs  Creating a vanity URL containing your organization's name for each social media presence and website allows you the ability to optimize your sites for organic searches.  When searching NASA on Google, you will find a link to their Twitter page, Google+ page and a link to their website at the top of the results. 90 percent of clicks happen on the first page of Google results.  If you have a common business name, the URL you may want may already be taken, so consider adding your location to the URL like https://www.facebook.com/USACEBaltimore.
  6. 6. #3. Use social media to drive traffic  Linking to your website on multiple social media platforms will drive up your SEO over time.  Use social media to not only drive traffic back to your organization homepage, but also use social media to drive traffic back to specific content pages within your website.  Make sure to cross-pollinate your social media content and share links to your website, blogs and videos on multiple platforms.
  7. 7. #4. Remember your target audience  Always keep your target audience in mind when developing content for your website and social media platforms. If your audience doesn’t like the content you’re providing, they won’t share the link or return to the website.  Step back and ask yourself if your content is appealing to your audience. What you find interesting may not be interesting to your audience.  Keep in mind, you are not always the audience. Listen to your social media audiences and adjust your content as necessary. Build the content on your website around topics your audiences are interested in.
  8. 8. #5. Measure your effectiveness and adjust  SEO improves over time if you work to develop interesting content, cross- pollinate, track keywords and listen to your audiences.  Before you start working to improve SEO, take a look at your organization’s current position in Internet search results. Record the number of clicks your website gets on a daily, weekly and monthly basis.  Once you commit yourself to improving SEO, track your efforts and make adjustments in content as necessary. Over time, if you take the appropriate steps and take advantage of the free resources on the Internet, your organization’s SEO will improve.
  9. 9. Contact information Have questions? Please feel free to reach out to us at the Online and Social Media Division OFFICE OF THE CHIEF OF PUBLIC AFFAIRS PENTAGON 8/14/2013 Email: Ocpa.osmd@us.army.mil To review and download past editions of the Social Media Roundup, visit our Slideshare site at: http://www.slideshare.net/usarmysocialmedia. All Social Media Roundups are authorized to be distributed to a broader audience.
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