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Social Media Roundup - 5 Items to include in your orgainzation's social media policy

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A social media policy sets the standard for social media use in your …

A social media policy sets the standard for social media use in your
organization. This Social Media Roundup highlights five items that your
organization should include when drafting its social media policy.

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  • 1. Social Media Roundup5 Items to include in yourorganization’s social media policy
  • 2. AgendaA social media policy sets the standard for social media use in yourorganization. A social media policy can eliminate confusion andoutline the guiding principles for your organization’s social mediause. This Social Media Roundup highlights five items that yourorganization should include when drafting its social media policy. #1. Purpose #2. Applicability #3. Guiding principles #4. Terms of participation #5. Posting guidelines Example of a social media policy
  • 3. #1. Purpose The first paragraph of your social media policy should outline the purpose of the social media policy. This section does not need to be more than a sentence. The purpose section acts as the introduction. It simply sets the tone for the rest of the document. Make sure you indicate that this policy is specifically for official public facing social media presences. This isn’t a public affairs policy, or a media relations policy, this is a social media policy.
  • 4. #2. Applicability The applicability section is also somewhat short, but it’s important to be very specific in this section. Ideally, your policy will be applicable to commanders, Soldiers and civilians who have administrative rights of the Page, but you can broaden the audience if necessary. This applicability section targets your audience, so if your policy is designed to target administrators, make sure to indicate that here. If your policy is designed to target all Soldiers in your organization, make sure to include that fact.
  • 5. #3. Guiding principles The guiding principles section is the meat and potatoes of your social media policy. It will be the longest and most detailed section. Here are a few items you should include in your guiding principles section:  How to gain approval for a social media presence  How to designate an administrator  Training requirements  Social media memorandums  Content approval system  Operations security considerations  Page moderation  Copyright and trademark  Page registration
  • 6. #4. Terms of participation  This section outlines the specific wording your organization will use to introduce your social media presences to the public.  The terms of participation should be included not only in your social media policy, but the wording should be duplicated on your social media presences (see Facebook example on left.) This explains to your audience what you plan to achieve using social media and where they can go to get more information.  The terms of participation section also serves as an introduction to the posting guidelines section.
  • 7. #5. Posting guidelines The final section of your social media policy should outline the guidelines that all those who plan to comment/interact/post on your social media platforms must follow. These guidelines should indicate how the organization plans to respond to individuals who elect to not follow the guidelines. Much like the terms of participation section, the posting guidelines should also appear on your organization’s social media presences. For an example of posting guidelines in action, check out the Army’s Facebook Page (https://www.facebook.com/USarmy/info).
  • 8. Example of a social media policy For an example of a social media policy, you can view the Army’s social media policy template here: http://ow.ly/jD0cB.
  • 9. Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.4/3/2013OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON

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