Social Media Roundup - 5 Tips for getting retweets

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The more people retweet your organization's content on Twitter, the quicker your Twitter audience grows. There is no exact science on how to effectively generate retweets, but there are several ways to improve your chances. These five tips will help your organization craft Tweets that will result in more retweets.

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Social Media Roundup - 5 Tips for getting retweets

  1. 1. Social Media Roundup 5 Tips for getting retweets
  2. 2. The more people retweet your organization's content on Twitter, the quicker your Twitter audience grows. There is no exact science on how to effectively generate retweets, but there are several ways to improve your chances. These five tips will help your organization craft Tweets that will result in more retweets.  #1. Provide good content: The rule of thirds  #2. Leave room for commentary  #3. Tag, add a URL and use hashtags  #4. Tweet at the right time  #5. Add to the conversation Agenda
  3. 3. #1. Provide good content: The rule of thirds  Your content on Twitter should fall into three main categories. If you keep to this method, retweets will become more common and your audience will grow. The Army has used this method for the last three years. #1: Tweet original content #2: Retweet other content #3: Engage
  4. 4. #2. Leave room for commentary  Twitter has an organic retweet button, but you want to encourage users to provide their own commentary when they retweet your content.  Most Twitter users prefer to offer their own perspective on a Tweet, but if your Tweet is already 139 characters long, you force the Twitter user to modify your Tweet in order to comment on it.  The ideal length for a Tweet is 70-100 characters. A Tweet of this length provides plenty of space for a Twitter user to add their own thoughts while also crediting the original Tweet.
  5. 5. #3. Tag, add a URL and use Hashtags  Tagging other Twitter accounts in your Tweets often results in retweets from that Twitter presence. This helps extend the reach of your Tweet and expands the size of your audience.  Tweets should give followers the opportunity to learn more about a given topic. Tweets can be previews for a news story or a photo set. Tweets are much more likely to get retweeted if they contain a URL offering additional information.  When adding a link, make sure you use a shortened URL (tinyurl, ow.ly). If you use a regular URL, it will take up far too many of your 140 characters.  Hashtags link a specific Tweet to a larger conversation. You don’t need to load down your Tweets with Hashtags, but watch trending topics on Twitter, and be sure to add a hashtag or two to each Tweet.
  6. 6. #4. Tweet at the right time  The right time to Tweet depends on your time zone and your audience.  While you need to make sure not to dump all of your Tweets at once, it’s important to know what time your audience is most likely to be on Twitter so you can Tweet your best content at that time.  Typically, noon to 2pm is a good time to Tweet. Studies also show that retweets are more likely to happen during the week (especially Friday) than they do during the weekend.
  7. 7. #5. Add to the conversation  It’s important to maintain an active Twitter account, but don’t just Tweet to Tweet. Make sure you Tweet content that is of value to your followers.  Twitter users are quick to unfollow Twitter accounts that fail to provide interesting content or that fail to add to the conversation.  Create Tweets that are rich with content, perspective and additional links. Give your Twitter followers new information.  If you can keep your Twitter followers interested in your Tweets, then the retweets are sure to follow.
  8. 8. Contact information Have questions? Please feel free to reach out to us at the Online and Social Media Division OFFICE OF THE CHIEF OF PUBLIC AFFAIRS PENTAGON 7/10/2013 Email: Ocpa.osmd@us.army.mil To review and download past editions of the Social Media Roundup, visit our Slideshare site at: http://www.slideshare.net/usarmysocialmedia. All Social Media Roundups are authorized to be distributed to a broader audience.

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