Social Media Roundup 59: Ways to Avoid Social Media Manager Burnout
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Social Media Roundup 59: Ways to Avoid Social Media Manager Burnout

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Social media is a way of life now, it's not going away, so it's important to ...

Social media is a way of life now, it's not going away, so it's important to
learn how you can work with the platforms while at the same time avoiding
the seemingly inevitable social media burnout. This Social Media Roundup
offers seven tips that can help you mitigate the endless demands of social
media.

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Social Media Roundup 59: Ways to Avoid Social Media Manager Burnout Presentation Transcript

  • 1. Social Media Roundup 7 Ways to Avoid Social Media Manager Burnout
  • 2. Social Media Roundup AgendaThis week’s Social Media Roundup offers 7 tips that can helpsocial media managers and practitioners avoid social mediaburnout. Introduction #1. Have realistic goals #2. Focus on the most important thing #3. Take a break, go outside, eat lunch #4. Don’t get overwhelmed #5. Don’t let social media take over your life #6. Schedule your posts and tweets #7. Don’t be afraid to ask for help
  • 3. Social Media RoundupIntroduction Social media can be demanding. If it’s part of your job, it can be especially demanding. With Facebook, Twitter, YouTube, Flickr, Blogs and other social media platforms, it’s easy to feel a little bit overwhelmed. Social media is a way of life now, it’s not going away, so it’s important to learn how you can work with the platforms while at the same time avoiding the seemingly inevitable social media burnout. This Social Media Roundup offers seven tips that can help you mitigate the endless demands of social media.
  • 4. Social Media Roundup#1: Have realistic goals  Social media can seem overwhelming when you start. It can even seem overwhelming when you’ve been using it for years, so it’s important to know what you’re trying to accomplish when you post, tweet or link.  Be sure to set achievable goals.  Once you’ve set achievable goals, break down all of your big tasks into smaller more manageable tasks.  You don’t have to focus on big picture goals every time you sit down at your desk. Look at your achievable goals and write a social media to-do list each day. This will help you accomplish one small victory at a time.
  • 5. Social Media Roundup #2: Focus on the most important thing What is the primary goal you want to accomplish by using social media? Is it to engage? Is it to inform? No matter what you consider to be the most important goal of social media use, it’s important that each day you focus a good portion of your time on this goal. With the hundreds of other tasks that may pop up in a day, it’s easy to lose sight of the big picture. Getting burned out on all of the small unrelated tasks can take energy away from doing the activities that help with the the big picture.
  • 6. Social Media Roundup#3: Take a break, go outside, eat lunch Social media is a 24 hour a day, 7 days a week phenomenon. Social media never stops, but as a social media manager you must stop from time to time. You can’t be on social media 24 hours a day, you just can’t. But even when you’re hard at work, it helps to walk away from the computer from time to time. Go outside and take a quick walk around the building. Step out for a bottle of water. Little breaks help you clear your mind while at work, and then once it’s time for lunch, shut it all down and actually eat.
  • 7. Social Media Roundup#4: Don’t get overwhelmed With so much going on during any given day, it’s easy to get overwhelmed. Constantly feeling overwhelmed can kill your motivation and lead to social media burnout. If you’re feeling overwhelmed everyday, maybe consider Overwhelmed? scaling back your efforts with certain social media platforms. It also helps to manage expectations and avoid promising people the world when they ask for social media assistance from you or your social media team.
  • 8. Social Media Roundup#5: Don’t let social media take over your life  It was mentioned earlier that you can’t expect yourself to be on social media 24 hours a day. But another important element of that is not feeling guilty about that fact.  You have to learn how to disconnect. It’s important to engage and important to monitor your social media sites, but you have to learn how to shut it down at some point in the evening.  If you’re thinking about social media at your daughter’s soccer game or thinking about social media when you’re on a date with your wife, then maybe it’s time to adjust your priorities.
  • 9. Social Media Roundup#6: Schedule your posts and Tweets If you’re expected to attend planning meetings, cover unit activities, communicate with subject matter experts and draft social media plans, when are you going to find time to post content to social media platforms? Even larger social media teams have trouble balancing everything, but there are resources that can help take the stress away from social media and help you avoid social media burnout. There are dozens of resources that can help you schedule Tweets, Facebook posts and blog posts so that they go up without requiring you to be tied to a computer.
  • 10. Social Media Roundup#7: Don’t be afraid to ask for help  You’re the social media manager. You’re supposed to have all the answers, post all the content, be up to date on all the latest tech news while trying to squeeze a social life in when time allows.  It’s easy to get burned out on social media, but one of the easiest ways to mitigate social media burnout is to simply ask for help.  You don’t have to do everything, you don’t have to have all the answers. Social media is demanding, so when times get tough reach out to those around you and connect. That’s what social media is all about isn’t it?
  • 11. Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.12/5/2012OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON