Social Media Roundup - Should you care about your klout score?
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Social Media Roundup - Should you care about your klout score?

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Klout is a social media service designed to measure your organization’s social media influence. Klout has received some negative criticism in the past, but has recently altered the way it evaluates ...

Klout is a social media service designed to measure your organization’s social media influence. Klout has received some negative criticism in the past, but has recently altered the way it evaluates social influence. Should your organization be concerned about its Klout score? This Social Media Roundup will provide the basics about Klout and briefly evaluate its value to social media managers.

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    Social Media Roundup - Should you care about your klout score? Social Media Roundup - Should you care about your klout score? Presentation Transcript

    • Social Media Roundup Should you care about your Klout score?
    • Social Media Roundup AgendaKlout is a social media service designed to measure your organization’s socialmedia influence. Klout has received some negative criticism in the past, buthas recently altered the way it evaluates social influence. Should yourorganization be concerned about its Klout score? This Social Media Roundupwill provide the basics about Klout and briefly evaluate its value to socialmedia managers. What is Klout? How does Klout determine clout? Past criticism What can Klout do for you? Should you care about your Klout score?
    • Social Media RoundupWhat is Klout? Klout launched in September 2009. It is a service designed to evaluate an individual’s or an organization’s social influence by assigning a Klout score. Klout’s website describes the Klout score as “a number between one and 100, [it] is a representation of your overall social media influence. The science behind the Score examines more than 400 variables on multiple social networks beyond your number of followers and friends. It looks at who is engaging with your content and who they are sharing it with.”
    • Social Media RoundupHow does Klout determine clout? Klout determines influence and assigns a Klout score by collecting pieces of information from seven different networks. For example, for Twitter, Klout focuses on following count, follower count, retweets, list memberships, how many spam accounts are following you, how influential the people who retweet you are, and unique mentions. Klout also pulls information from Facebook, Google+, LinkedIn, Foursquare, Klout (receiving a +K on the actual Klout site) and Wikipedia. For more information on what specific information Klout pulls from each specific service, check out this link: http://klout.com/#/corp/klout_score
    • Social Media RoundupPast criticism While Klout’s data collection methods provide interesting anecdotal information, Klout is no stranger to criticism. In late 2011, several tech blogs including Business Insider, discredited Klout because there was no way to determine exactly how Klout calculates scores. CNN Money argued that Klout’s calculation methods are completely arbitrary and are not an effective measure of online influence. In response to the criticism, Klout released information about new measurement methods in August 2012. The new methods consider 400 data points rather than the 100 they originally used. Since the change, Klout has grown in popularity.
    • Social Media RoundupWhat can Klout do for you? Klout is just another tool to evaluate your organization’s social media efforts. It provides an alternative perspective, which can always be valuable when you’re trying to determine what you can do better with your organization’s social media efforts. Watching your Klout score fluctuates around events important to your organization can also show how your influence changes when your organization works hard to promote a specific communication priority or theme.
    • Social Media RoundupShould you care about your Klout score? Whether or not your organization accepts the legitimacy of Klout is entirely up to your social media team. You can accept it as important, or you can choose to write it off. Regardless of whether or not you accept Klout as a legitimate resource, it is important to know what Klout is, how it works and what your organization’s Klout score is. A story recently mentioned in an article published in Wired in August 2012, mentions an individual was passed up for a job because they not only had a low Klout score, but they had no idea what Klout was. Take Klout for what it is, it is a resource that provides an interesting service. It’s important to know about it, but don’t throw away your current social media strategy just to increase your clout.
    • Social Media Roundup Contact informationHave questions? Please feel free toreach out to us at the Online andSocial Media DivisionEmail:Ocpa.osmd@us.army.milTo review and download past editions of theSocial Media Roundup, visit our Slideshare siteat: http://www.slideshare.net/usarmysocialmedia.All Social Media Roundups are authorized to bedistributed to a broader audience.10/24/2012OFFICE OF THE CHIEF OF PUBLIC AFFAIRSPENTAGON