Office of the Chief of Public Affairs Weekly Report: Dec. 3-9, 2012

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The most popular content across all U.S. Army online and social media platforms was the Army/Navy game.

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Office of the Chief of Public Affairs Weekly Report: Dec. 3-9, 2012

  1. 1. Office of the Chief of Public Affairs Weekly Report: 12.3.12 – 12.9.12 Metric This Week (Change)NOTABLE THIS WEEK: The most popular content across all U.S. Army online and socialmedia platforms was the Army/Navy game. The excitement of the game prompted users to Army.mil Metrics Diffbecome engaged and interactive; they watched videos, read articles, retweeted and liked Visits 475,163 9,694 pposts in higher volumes than usual, all in effort to show their support for the Black Knights. Page Views 918,751 2,223 pThe online effort that got the biggest boost was YouTube. Eight of the top 10 videos on Homepage Page Views 145,002 567 pYouTube were directly related to the Army/Navy football game. Overall the U.S. Army’s Pages Per Visit 1.93 -0.04 qYouTube channel grew 184 percent over the previous week in which the bulk of the trafficis attributed to mobile users. Facebook Source Most Popular Post Feedback Metrics Followers 1,602,298 5,571 p 12/3: Raider women among first in Army to get new tactical vests 12,587 page views, Avg. Daily Talking About 180,140 -25,836 q Army.mil http://www.army.mil/article/92259 5,535 facebook likes Avg. Daily Engaged Users 259,613 -29,429 q 12/7: The votes are in! Here is the winning poster from the 2012 Go Army/Beat U.S. Navy Spirit 12,473 likes, 394 Facebook Poster Contest. Thank you to everyone who voted! comments, 2056 shares Avg. Daily Total Reach 2,147,944 -120,105 q http://www.facebook.com/USarmy/posts/496176593739255 Twitter 12/7: December 7, 1941: A Date Which Will Live in Infamy. Avg. Daily Impressions 21,458,864 -882,060 q http://tinyurl.com/aerjbtf #PearlHarbor 541 RTs, 74 faves https://twitter.com/USArmy/status/277028182115364864 Twitter 12/5: Army History: First Medal of Honor Recipient of Vietnam War 2,524 page views, 2.7k Army Live Followers 206,782 2,387 p http://armylive.dodlive.mil/index.php/2012/11/shaping-americas-future-force/ facebook likes 2,931 views, 7 favorites ArmyLive 12/5: Gunners Turret Flickr http://www.flickr.com/photos/soldiersmediacenter/8249180150/in/photostream Visits 25,303 146 p 11/19: Army-Navy Game: No Substitute for Victory YouTube 7,090 views Page Views 68,230 -34,461 q http://www.youtube.com/watch?v=cyXSieUkjAk 12/4: Ready and Resilient Quick Wins Execution Order 2,15 page views, 11.52%-FlickrSTAND-TO! http://www.army.mil/standto/archive/issue.php?issue=2012-12-04 CTR Photos Added 16 3 p D-Day 2012 YouTube Traffic Sources Total Views 84,952 -1,477 q D-Day is one of the most searched terms on Army.mil, which YouTube means it’s no surprise that the content about it did well this Videos Added 5 -5 q week. Below shows the week over week growth on the D-Day microsite. Total Views 41,455 26,864 p Total Subscribers 4,813 101 p Metrics Dec. 3-9 Nov. 26-2 Difference Estimated Minutes Watched 27,008 12,094 p Page Views 24,775 18,189 36% STAND-TO! Visits 16,168 10,797 50% Total Subscribers 15,178 41 p Page Views 11,879 148 p

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