New Google+ Features

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Google launched Google+ in June of 2011. Since its launch, Google+ has welcomed over 170 million users and has worked hard to add new features to the platform. This week's Social Media Roundup comes …

Google launched Google+ in June of 2011. Since its launch, Google+ has welcomed over 170 million users and has worked hard to add new features to the platform. This week's Social Media Roundup comes from the Army's Training with Industry noncommissioned officer currently serving at Google's Washington D.C. office. This presentation outlines the new features of Google+ and gives tips for Army organizations interested in developing a presence on Google+.

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  • Welcome to our Learn with Google webinar, Getting your unit on Google+
  • Let’s take a look at what we are going to talk about today.
  • Google+ is off to a great startGoogle+ is the fastest growing site ever with over 170M usersBillions of items are shared every dayPeople are spending time in hangoutsAnd +1 buttons are on over 1M sites with 5B impressions a day, making it the fastest growing social widget ever
  • Why should you get on Google+Ultimately it allows you to get closer to your audience.You have can real conversations with the right people through Circles, which allow you to divide you audience into smaller groups and Hangouts, group video chats that allow you to talk to 9 of your followers at once, for free. You can inspire followers to recommend new ones through our sharing widget, the +1 buttonAnd, improve the performance of your ads across the web on search and display, with +1 annotations that show people recommending your brand
  • Now, let’s talk step by step about how to bring your organization to Google+We’ll start by talking about how to create your unit’s page.
  • The very first step is to log-in with your personal Google account. You need to have an identity with Google in order to create a page. If you look at the top left hand corner of your bar, you’ll see +Ryan to see that you are logged in and opted in to Google+. It’s important to note that multiple people can later be made admins for the page, and the even page ownership can be transferred.
  • If you are not opted into Google+, when you click that link you simply be asked to join Google+ as a user to begin.
  • The next step is to head to your Google+ navigation ribbon on the left side of your profile. By placing you cursor over the “More” section of the ribbon, you’ll see the icon that allows you to create and manage your Google+ page.
  • By clicking the link, you’ll move to the “create a page” flow.
  • Now we are going to set up a page for an imaginary business that Ryan always wanted to create, Stonehouse Coffee.Here I am creating the page. I’ve decided to be a company or organization. I enter the name of my business, my website and then chose the category (which I pick Food and beverage). For your military unit you would simply select Government Organization instead.Lastly, you need to pick who will see the page. And, I’d like for everyone to see it for every Google+ user.
  • Then you are given a congratulations page that walks you through many of the first actions you should take with your page.
  • To add some character to you page you can add pictures and information to do so, simply slick the “Edit Profile” button at the top of the page.In the center of the page, you will have the option to insert scrapbook photos – 5 photos that help you brand your page. Just click on the grey box up top.
  • In the center of the page, you will have the option to insert scrapbook photos – 5 photos that help you brand your page. Just click on the grey box up top.
  • In the center of the page, you will have the option to insert scrapbook photos – 5 photos that help you brand your page. Just click on the grey box up top.
  • This is the American Red Cross page. Notice that their scrapbook photos are used for placing followers in circles. Followers +1 the image for the circle they belong to and the page admin can then pull all who +1’ed that image into the appropriate circle. The same could be done for Soldiers, families and supporters.
  • On the White House’s page, we see that they have a single image split up across their scrapbook section. Google+ has several options for customizing your scrapbook layout.
  • The U.S. Army used a single image for their tribute to Specialist Four Leslie Sabo Jr.
  • Now that we have our page, Let’s talk about how you can share & engage with Google+
  • With Circles you can start to segment your followers so that you can send the right message to the right people.  You could segment by relationship to your unit or platoon or whatever. Imagine how you want to communicate to your followers and how Circles could help you get closer to your followers.Once people have added you, as a unit, to their Circles. You then have the ability to add them to Circles of your own. A few suggested Circles for a military unit’s page could be – service members in the unit, families, alumni, and supporters. But you can feel free to add more Circles that work for you.
  • This is an older layout of a Google+ page but illustrates a creative way of adding people to circles. Here we see Intel asking people which Circles do you belong to? They are letting people to opt-in and self-select their relationship with Intel by “+1’ing” the respective photo. So their Technology Enthusiasts will go in a different Circle than the press. Then the Intel page administrator is able to take all of the followers and sort them into circles based on which icon they +1’d. This allows them to get the right messages in front of the right people.
  • In my imaginary Circles, I have two very distinct segments who love Stonehouse coffee. First I have my Early Risers – the people who get coffee before 8am. I can bucket them into one Circle, and then share message specifically with that Circle. For example maybe it’s a few photos of coffee with a discount of 15% on coffee before 8am. Second, I have my Study Groups – these are college students who study there in the afternoons. I can share specific content with them – maybe study sessions success tips. Applying this to a military unit, you could have a circle for family members, that you could share a message with about an upcoming FRG meeting, without having to bother the single service members or alumni no longer with the unit. It’s also important to know that individuals following your page do not see what circles you have placed them in.
  • Now that we have our page, Let’s talk about how you can share & engage with Google+, specifically Hangouts.
  • Let’s look at Hangouts. They allows people to connect in new ways. Hangouts, are 10-person video chats that you can have with your Soldiers, families, supporters or even media.
  • Hangouts are more than just video conferences, here a few of the additional features they offer.
  • Hangout can facilitate a variety of types of events from an FRG meeting or press conference to simply chatting with family members from downrange.
  • So, how do you create one? There’s actually several ways, the first being by clicking on the Hangouts icon on your Google+ Navigation Ribbon and then clicking on the red “Start a Hangout” button. You can also jump directly into a Hangout regardless of where you’re at on Google+ by clicking on the “Start a Hangout” button on the far right of your page.
  • Before you go into your Hangout you have to give it a name and invite people to join in. You can open up your Hangout to anyone within your circles or directly invite specific individuals. It’s all up to you! Once you’re done, all you need to do is click “Hangout” to get started.
  • What do your followers see? First, they will see in their stream that you are hanging out. Then across the web, Google will also identity how many hangouts they have been invited to and how many are live now in the right hand side.
  • With Hangouts on Air, those who are unable to participate in the actual Hangout can watch it stream live or at a later date on your YouTube Channel. The Hangout can also be shared on your own website by inserting embed but we’ll cover more on that later.
  • To enable Hangouts on Air, simply check the box to do so before you start your Hangout. You will have to have a YouTube account associated with the host’s Google+ account. If you have not done this already you may have to verify your account first.
  • With one of our newest apps, the Lower Thirds Hangout App, you are able to add custom branding to your hangout such as names and logos. This could be in the form of names, ranks, titles, unit insignias or installation name.
  • Once you have everything set up the way you want it and all your guests have arrived, click the “Start Broadcast” button, and you’re live on the air!
  • Let’s look at Promotion – how do you get more traffic to your Google+ page.
  • Once you create your page, you can create a message as a user sharing your page.
  • Google+ has several features to measure your impact online.Ripples are a way to track your posts across Google+ and to see which individual in your circles gave the most influence.Meanwhile Social Analytics show you the bigger picture on Google users who have +1’d and shared your content.
  • There are three ways you can switch from your personal account to your page:Use the account switcher in the Google BarClick the Pages icon on the left navigation ribbonHover over the Pages icon on the left navigation ribbon

Transcript

  • 1. Getting Your Military Unit on Google+1 Google confidential
  • 2. Today’s agenda For the Military Google+ update Creating your Google+ Page Share: building connections Promote: growing your audience Measure: gaining insights Google Confidential and Proprietary
  • 3. The BasicsOver 170M usersBillions of items shared every dayHours are spent in hangouts+1 buttons on over 1M sites
  • 4. Get closer to your audience Real conversations with the right people Inspire followers to recommend new ones Tell your Soldiers’ story in innovative, new ways Google Confidential and Proprietary
  • 5. For the MilitaryCreate Google Confidential and Proprietary 5
  • 6. Step 1: Log into your Gmail account For the Military Google Confidential and Proprietary 6
  • 7. Step 1: Log into your gmail account For the Military Google Confidential and Proprietary 7
  • 8. Step 2: Head to your Google+ Stream For the Military Google Confidential and Proprietary 8
  • 9. Step 3: Create your Google+ Page For the MilitaryCreating a new Google+ page 1. Hover over “More” and select “Pages” 2. Click “Create new page” button Google Confidential and Proprietary 9
  • 10. Step 3: Create your Google+ Page For the Military Google Confidential and Proprietary 10
  • 11. Step 3: Create your Google+ Page For the Military Google Confidential and Proprietary 11
  • 12. Step 4: Upload photos, videos, info For the MilitaryPosting and editing scrapbook cover photos1. Go to your profile and clickeither “Edit profile” or hover overthe scrapbook and click “Changecover photo”2. In the cover photoeditor, choose either apanoramic cover photoor the scrapbook phototemplate Google Confidential and Proprietary 12
  • 13. Step 4: Upload photos, videos, info For the Military3. After clicking thepanoramic cover phototemplate, you will beable to upload apanoramic cover photo4. After selecting a photo to upload, you can resize and edit the selected photo5. Click “Save” topreview the newpanoramic coverphoto then click “OK”to post the photo tothe page’s profile Google Confidential and Proprietary 13
  • 14. Step 4: Upload photos, videos, info For the Military Sizing your profile and scrapbook cover photos Google Confidential and Proprietary 14
  • 15. Sharing photos For the Military Google+ has one of the richest photo sharing platforms on the web.Create photo scrapbooks Followers can +1 and Share photo updates withon your Google+ Page. comment on photos. followers.The U.S. Navy’s scrapbook, “Navy The U.S. Army shows Soldiers in 3rd Brigade Combat Team, 82ndExpeditionary Forces” shows Sailors Grafenwoehr, Germany conducting Airborne Division announce theirserving around the world. a Situational Training Exercise. NCO and Soldier of the year. Google Confidential and Proprietary Google Confidential and Proprietary 15
  • 16. Be creative! Here is a look at a few… For the Military Google Confidential and Proprietary 16
  • 17. Be creative! Here is a look at a few… For the Military Google Confidential and Proprietary 17
  • 18. Be creative! Here is a look at a few… For the Military Google Confidential and Proprietary 18
  • 19. For the MilitaryShare & Engage Google Confidential and Proprietary 19
  • 20. Segment your audience using Circles For the MilitaryOnce people add yourunit to their Circles…You can add them toCircles of your own,segmenting your Veterans Families Supportersaudience Google Confidential and Proprietary 20
  • 21. Intel asks, “Which Circle are you?” For the Military Google Confidential and Proprietary 21
  • 22. More relevant conversations For the Military Early Risers Study Groups Google Confidential and Proprietary 22
  • 23. For the MilitaryHangouts Google Confidential and Proprietary 23
  • 24. Building more personal relationships For the Military What are Google+ Hangouts? Be closer to your friends and followers Google Confidential and Proprietary 24
  • 25. Hangouts engage your audience For the MilitaryWith Google+ Hangouts, you can…Broadcast and record your Watch YouTube Automatic focus- conversations videos together shifting Share screens Review and collaborate on Google Docs Google Confidential and Proprietary 25
  • 26. Hangouts engage your audience For the MilitaryInnovative uses for Hangouts Chat with friends Host remote FRG and family meetings Teach and learn Hold a virtual press conference Google Confidential and Proprietary 26
  • 27. Creating a Hangout For the Military Google Confidential and Proprietary 27
  • 28. Starting up For the Military Send out invitations… Name your Hangout… And you’re ready to go! Google Confidential and Proprietary
  • 29. How do people find hangouts? For the Military Google Confidential and Proprietary
  • 30. Watch at your convenience For the Military Google Confidential and Proprietary
  • 31. Hangouts on Air For the Military Google Confidential and Proprietary
  • 32. Customize your Hangout For the Military Google Confidential and Proprietary
  • 33. Navigating your Hangout For the Military Google Confidential and Proprietary
  • 34. For the MilitaryPromote and Manage Google Confidential and Proprietary 34
  • 35. Start by spreading the word For the Military X Google Confidential and Proprietary 35
  • 36. Measure your impact across the web. For the Military Identify influencers with Ripples. + See your posts spread across Google+, who’s sharing and re-sharing your content, and whose opinions matter. This can be vital in helping identify your community’s influencers. Find out who your constituents are and what they like with Social Analytics. + See aggregate, demographic information about the Google users who have +1’d and shared your content.+ Ripples + Social analytics Google Confidential and Proprietary
  • 37. Toggle to your unit identity For the Military1. Click your profile pictureor name in the Google Barto activate the accountswitcher2. Under your accountinformation is a list of all theGoogle+ pages you own ormanage. Click the name ofthe Google+ page to switchto that page*You can also switch pagesby hovering over or clickingon the Pages icon on thelift navigation ribbon
  • 38. Pro Tips For the Military Use Circles to tailor your message to specific audiences Hashtags “#” allow you to track conversations Take advantage of Hangouts on Air to let families remotely participate in unit events and meetings Adapt your strategy; Be flexible.