USAC25_2

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    USAC25_2 - Presentation Transcript

    1. 1
    2. Vi The First 50 Years Vision Transform USAC from a “Sanctioning Body” Future of USAC is a “Sports Marketing and Merchandising Enterprise”.
    3. Mission Enhance The Core Extend The Enterprise Expand The Market 4
    4. The Next 50 Years Starts Today
    5. The Next Fifty Years Starts Today 6
    6. USAC Is A Member of ACCUSTo Do NASCAR IRL SCCA IMSA GRAND AM NHRA 7
    7. USAC TRIPLE CROWN Only Accomplished Twice In Same Year - Tony Stewart - J.J.Yeley Past Series Champions AJ Foyt Mario Andretti USAC Silver USAC Sprint USAC National Bobby Unser Crown Series Car Series Midget Series Parnelli Jones Johnny Rutherford Tony Stewart Jeff Gordon Kasey Kahne Ryan Newman J.J Yeley
    8. Marketing Makeover To Do Web Site Race Process Forums Web Managed Registration Process Widget (Results) Hard Card Check In Community Track Support - Youthful Passion 10:30 pm Curfew Technology Decisions Members Friendliness Distinguished Cards (series) Participants/Members Crew Support Benefits (magazine/discounts) Refreshments at Track USAC Magazine Technology Creative Name Plasma Track Boards Quarterly Transponders Lifestyle Web Membership Enrollment Process Youthful Office Image Greeting People Phone Message Process Youth Openness Culture Wear Dress Youthful VISION BOARD (What We Want) 9 Road Show - Tell People
    9. The New USAC All New Web Technology Fan Community (Chat, Driver Blogs) Streaming Video RSS Feeds, Live Track Updates Live Web Race Production USAC Store - Member Access Marketing Platform - Sponsors
    10. USAC Has Initiated A Strong Merchandise Program With Partners Such As Oakley 11
    11. USAC Dominates Chili Bowl NATIONALS We Are The Premier Sprint Car & Midget Series In The Country And We’re Not Afraid To Talk About It 12
    12. Mission Enhance The Core Extend The Enterprise Expand The Market 13
    13. Mission Enhance The Core Extend The Enterprise Expand The Market 14
    14. 15
    15. WHY? Quarter Midget families represent the future of USAC 16
    16. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 17
    17. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 18
    18. SAFETY We Are Concerned 2009 USAC Rule Addresses Driver Positioning and Safety Belt Mounting 19
    19. Tires Too Much Grip Leads To Safety Concerns 20
    20. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 21
    21. TiresContained Costs Need To Be Current Tire 20 Races / Season 2 RS Tires per Event = $110 3 Classes Per Event = $330 $330 x 20 Races = $6600 Spec Tire Should Save 50% or More Thats A Savings Of $3300 Per Year! 22
    22. TiresContained Costs Need To Be 2009 USAC Rule New Spec Tire to Be Introduced March 2009 To Address Safety and Cost 23
    23. Insurance Costs Need To Be Contained USAC Has Negotiated An Average Savings of 10% or More For Club Annual Insurance 24
    24. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 25
    25. SIMPLICITY On-line Charter Process 26
    26. SIMPLICITY STEP 1: On-line Charter Process - No Paper Processing - Automatic Insurance Processing - On-line Charter Payment Process - Upload and Manage Club Fee’s 27
    27. SIMPLICITY STEP 2: On-line Member Process - No Paper Processing - Select Club To Process Through - Club Fee’s Are Added To Member Fee - USAC Will Process & Reimburse Club - At Track Enrollment Still Available 28
    28. Each Club Will Receive Their Own Management Page on USACRACING.com 29
    29. SIMPLICITY STEP 3: Club Administration - Each Club Receives USAC Web Page - Club Home Page for all Members - Club Administrator Approves Members - Club Administrator Manages Club Fee’s - Upload Logo’s, Pictures, News, Points - Manage Race Schedules 30
    30. SIMPLICITY Rules Final Rules and Specifications for 2009 Are Still Being Finalized. USAC Is Working With Chartered Clubs Now Current Class Structure Will Be Protected 31
    31. SIMPLICITY Race Control USAC District & National Events - No Judging - Race Director & Officials Provided by USAC Local Club & Regional Events - Club Option 32
    32. SIMPLICITY National Infrastructure National Director - James Spink Full Time USAC Office Support Staff Four Districts - Each District Has Assigned USAC Director - Officiating of District Events - Driver School Affiliations Regions Administered by Club Presidents Competition Committee 33
    33. HOW? 1. SAFETY 2. COSTS 3. SIMPLICITY 4. FUN 34
    34. FUN After All This Is About Kids Youth Sports Represent 35
    35. Point 25 Will Be Imbedded In USAC Racing 36
    36. We Must Make Hero’s Of The Drivers QM Driver Pictures, Videos and Blogs 37
    37. We Will Utilize Our Live Streaming Video For Marque Events
    38. A Quarter Midget Forum Is Available For Discussions Among Members 39
    39. Text On-line Community - Home, DISTRICT, Region, Club and Driver Sites - “MySpace for Drivers” - Technology Sharing Platform (MyChron Data Logging) - “YouTube” for Video and Photo sharing 40
    40. FUN This Is About Kids After All A USAC Magazine Is Being Planned For 2009 To Cover All USAC Divisions - Including .25 Midgets! 41
    41. USAC Costs Club Charter $100 - Free Web Presence on USACRACING.com Club Insurance 10% Savings - Automatic, Club Picks Level - Expected 10% Savings - 1 Free Offsite Event Region Registration (Web Page) Free Member - Family $75 / Family - No Driver Limitation (Immediate Family) 42
    42. How We Use Revenue USAC Is A Non-Profit We Want To Market The Sport We Want To Grow The Sport You Represent Our Future 43
    43. Why USAC USAC Will Provide More Fun For The Kids All new technologies in web design - Driver Sites - Blogs - Streaming Video Recognized National Champions A Real Motorsports brand 44
    44. Why USAC USAC Provides More Infrastructure for Clubs Automated Enrollment Process Automated Club Fee Management Automatic Insurance Processing Club Web Management Tools 45
    45. Why USAC USAC Is Backed With A National Infrastructure Offices in Indiana and California Full Time Dedicated Race Staff Full Time Membership Processing Staff Full Time Marketing Staff Dedicated Marketing Agency 46
    46. Why USAC USAC Provides Club Savings Opportunities Savings on Insurance Savings on Web Fees Savings for Members (tires) 47
    47. Why USAC USAC Provides Clubs With Increased Control Race Format / Management Region Flexibility Class Structure 48
    48. Why USAC USAC Is A Leader For Safety Initiatives We Will Address Driver Positioning We Will Address Tires - Grip, Compound - Chemical Altering 49
    49. Why USAC USAC Will Promote The Sport Live Streaming Video of Key Events Cross Promoting With Other USAC Series USAC Will Incorporate .25 In All Series Marketing USAC Will Develop Marketing Partners 50
    50. Why USAC USAC Provides An Organization For Your Child To Grow Junior Midgets National Midgets Sprint Cars Silver Crown USAC West Coast 51
    51. We Want To Help You Grow We Want To Help You Succeed We Want To Help Protect The Future Of Racing We Want To Grow The Passion For Our Sport We Want To Create Great Experiences For The Youth 52 WE WANT TO HAVE FUN

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