URBACT presentation 16 may 2014

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Collection of powerpoints presented to the Lead Partners and Lead Experts of the Call 3 URBACT networks on 16 May 2014 in Paris.

Collection of powerpoints presented to the Lead Partners and Lead Experts of the Call 3 URBACT networks on 16 May 2014 in Paris.

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  • 1. URBACT III Call III Networks meeting Paris 16 May 2014
  • 2. URBACT III Brussels Consultation 19th February 2014 CAPITALISATION DISSEMINATION › Thematic Expertise › Web Knowledge Platform › Conferences, seminars, workshops › URBACT National Dissemination Points CAPITALISATION DISSEMINATION › Thematic Expertise › Web Knowledge Platform › Conferences, seminars, workshops › URBACT National Dissemination Points URBACT III 2014-2020 EXCHANGE › Action Planning › Implementation › Transfer of good practice EXCHANGE › Action Planning › Implementation › Transfer of good practice URBACT III 2014-2020 To strengthen Local Capacities on Integrated and Sustainable Urban Development URBACT III 2014-2020 To strengthen Local Capacities on Integrated and Sustainable Urban Development Main Thematic Priorities • Research, Technological Development and Innovation • Low carbon Economy • Environment and resource efficiency • Employment and Labour Mobility • Social Inclusion and Poverty Main Thematic Priorities • Research, Technological Development and Innovation • Low carbon Economy • Environment and resource efficiency • Employment and Labour Mobility • Social Inclusion and Poverty CAPACITY BUILDING › URBACT Summer University › National Training Scheme CAPACITY BUILDING › URBACT Summer University › National Training Scheme Budget 96 millions €
  • 3. Join URBACT URBACT III Brussels Consultation 19th February 2014 Info Days in 30 Member and Partner States in November and December 2014 Info Days in 30 Member and Partner States in November and December 2014 First call for Networks in February 2015 First call for Networks in February 2015 Approval of URBACT III by the end of 2014 Approval of URBACT III by the end of 2014 Beginning of the Development Phase of Networks in early Summer 2015 Beginning of the Development Phase of Networks in early Summer 2015 URBACT Event Riga, May 2015 URBACT Event Riga, May 2015
  • 4. URBACT II milestones in 2014- 2015
  • 5. URBACT III Brussels Consultation 19th February 2014 URBACT National Seminars - sharing LAPs, funding opportunities (partners only) - disseminating URBACT II results - launching URBACT III - Sept-Dec 2014 Update of ULSG Database Toolkit ULSG-LAP – translated versions available
  • 6. 7 October, 11.15- 13.00 ‘Building stakeholder skills and capacity in designing sustainable and integrated urban policies: lessons from URBACT’ , moderated by Eddy Adams European Commission 8 October, 11.15- 13.00 & networking event ‘Getting the most out of pan-European cooperation programmes 2014-2020’, moderated by Peter Ramsden Committee of Regions, Room JDE62 (215 seats) 9 October, 11.15- 13.00 & networking event ‘Food-related initiatives for sustainable local development: lessons from URBACT ’, moderated by François Jegou Committee of Regions, room JDE52 (150 seats) Title of presentation I Tuesday 27 May 2014 I Page 6
  • 7. Next meeting on 20-21 November 2014 On the programme: 20 November: networking with LP/LE of pilot networks 21 November: last farewell meeting with you… ….unless you want to see us again early 2015! Title of presentation I Tuesday 27 May 2014 I Page 7
  • 8. Ultimate URBACT II event Where? Riga! When? 6-8 May 2015 Title of presentation I Tuesday 27 May 2014 I Page 8
  • 9. Few questions to answer before leaving! Title of presentation I Tuesday 27 May 2014 I Page 9
  • 10. Mid-Term Review - First highlights
  • 11. We were surprised by some of the Mid Term Review Findings
  • 12. Our partners actively mobilised their ULSG members in the MTR process
  • 13. We have identified key changes to our work as a result of the Mid Term Review
  • 14. Objectives & process › Stimulate a process of reflection › Assess progress on different work packages › Agree improvement plan & dissemination plan › Prepare reprogramming proposal  Different approaches  Gaps in terms of actions to address identified challenges/ weaknesses  Needs for Reprogramming not fully explored
  • 15. Common challenges › ADJUSTING THEMATIC APPROACH Revisiting initial clustering Responding to specific needs › IMPROVING TRANSNATIONAL EXCHANGE Seminars format & methods Ongoing exchange/ communication in between seminars › LEARNING For partners For external audience › LAP PROGRESS Follow-up Steer and support › COMMUNICATION
  • 16. Extending the partnership I Monday, 21 May 2012 I Page 2 Next steps – Reprogramming Procedure 26th May 2014:  Final feedbacks from the Secretariat 20th June 2014:  Submission official request for reprogramming and financial table 11th July 2014  Final deadline for the submission of revised Final Application (electronic and paper version)
  • 17. Workstreams 2014-2015 What’s coming?
  • 18. CITIES OF TOMORROW: ACTION TODAY
  • 19. Four workstreams 1) New urban economies, led by Willem van Winden 2) More jobs for urban youth, led by Alison Partridge 3) Social innovation in cities, led by François Jegou 4) Sustainable regeneration of urban areas, led by Darinka Czischke
  • 20. Way of working Collective Participative Dialogue with do-ers and thinkers! With you and your partners! Covering all corners of Europe
  • 21. And… Sharing economy… not as a workstream but as something else…different!
  • 22. What to expect? State of the art on each topic An URBACT Tribune with interim findings in October 2014  Event on 8 October in Brussels (during OD) Detailed city case studies Final publication and video animations early 2015 Presentation of results in the URBACT II Conference May 2015
  • 23. “New Urban Economies” Willem van Winden, UrbanIQ
  • 24.  Which are new urban economic drivers?  How cities grasp emerging opportunities  ….in collaboration with multiple public, private and civic stakeholders.
  • 25.  Digital economy  Green economy  (Health) care economy  Social/sharing economy Opportunity fields
  • 26. How to grasp new opportunities • Strategy: Effective triple/quadruple helix organisations • Implementation: Promising delivery models Thinking in terms of dilemmas, trade-offs, questions, competences, learning, culture Titel van presentatie I dinsdag 26
  • 27. Questions • What are the key economic growth potentials/kernels that you see emerging in your city/network? • Which concrete initiatives can be seen as innovative or “best practices” within your URBACT network? • How to best include them in the workstream? Titel van presentatie I dinsdag 26
  • 28. Title of presentation I
  • 29. More Jobs Better Cities: Framework for city action on jobs Demand Competitiveness Economic structure Quality jobs Labour mobility Skills JOBS and the ECONOMY (PRODUCT MARKET) PEOPLE (LABOUR MARKET) ECONOMIC GROWTH & DEVELOPMENT LABOUR MARKET MANAGEMENT
  • 30. Title of presentation I
  • 31. Title of presentation I I Page 32
  • 32. City success stories Contacts and introductions Signposting to information sources Reality check volunteers!
  • 33. Human resources is the only resource than we will have in abundance in the future… Social Innovation in Cities
  • 34. …an innovation that primarily change the social dimensions… …meet social needs and is collectively achieved… …co-evolution between grassroots initiatives and an enabling framework… Social Innovation in Cities Social Innovation in Cities
  • 35. New city leadership? Tools and methods? Hybrid partnerships and New value creation models? Participation, Collaborative consumption and Co-everything? Linking, Synergizing and Enabling governance? Transfer, Dissemination and Capitalization? Information technologies, Social networks and Open collaboration? Empowering, Up-scaling but Keeping the relational qualities? (re)Engage, Mix and Match? Experimentation, Friendly hacking and Redesign of public policies? Evidence based and long lasting transformation? Incentives, Enablers and Unlocking? Social Innovation in Cities Social Innovation in Cities
  • 36. Social Innovation in Cities Preliminary overview of light cases In-depth case studies Workstream exchanges Chat sessions Appointed witnesses Core Group Members Workstream team
  • 37. Social Innovation in Cities
  • 38. URBACT work stream “Sustainable Regeneration of Urban Areas” Darinka Czischke Work stream coordinator DCC Consulting + Fondazione Giacomo Brodolini
  • 39. Approach Environmental urban sustainability = energy efficiency & zero carbon + MORE
  • 40. Conceptual framework
  • 41. Key issues Sub-theme Key questions Identification of problematic areas • How can cities develop long-term strategies towards more sustainable energy use, decrease of carbon emission and more equitable social development? • What are the links between problems observed in these areas and wider urban/regional/national contexts? Development of sustainable urban regeneration plans • How can the existing assets of the areas and the potential skills/opportunities of their residents be explored and included into the planning of sustainable urban regeneration? • What specific skills/capacities are required by policy-makers and practitioners to effectively design and deliver sustainable urban regeneration policies and programmes? Governance and financing • How can the different aspects of integrated development be assured in the decision on and implementation of sustainable urban regeneration? • What characteristics are replicable solutions likely to have, given the highly heterogeneous governance arrangements in European cities?
  • 42. Title of presentation I I Page 43 ESIMeC - Transnational Events - Key Learning and Actions Date and theme of Transnational Event: [insert date and theme] [City Name] Key Learning Points Relevance to city LAP Recommended Actions (city) Recommended Actions (LE) Achieved?
  • 43. Title of presentation I I Page 44 ESIMeC- TransnationalEvents-KeyLearning andActions DateandthemeofTransnationalEvent:19and20March2014,Sabadell Basingstoke KeyLearningPoints RelevancetocityLAP AgreedActions Achieved? Jointfund/incentivesfor collaborativegovernance Could helpcrossdepartmental working ExplorehowS106 orequivalent could beusedto facilitatecrossdepartmental /multistakeholder collaboration Needtoreview whatwedo-an ongoinganditerativeprocess Needtoreviewstakeholder engagement andgovernance UndertakeminiSWOT ofBasingstokeEmployment and SkillsZoneat next meeting (1April) Reviewstructureof thegroup; linktoLEP updates ConsiderSubGroups(espforSTEM) Consider(new/rotating?)Chair ConsiderCriticalFriend Needtoconsiderhorizontal integrationatofficerlevel LAPactionsaffect a varietyof council departmentsandviceversa Communicateregularly andsystematically Identify keypeopleto keepupdated HealthSectorCouncilmodel Sectorspecificapproachmightbe relevant ConsiderSTEMsubgroup
  • 44. Highlights of URBACT II CommunicationsHighlights of URBACT II Communications New URBACT Website and URBACT Event 2015New URBACT Website and URBACT Event 2015
  • 45. URBACT Presentation I 27 May 2014 I Page 46 Agenda 1.New URBACT Website 2.URBACT event 2015
  • 46. URBACT Presentation I 27 May 2014 I Page 47 Evolution of URBACT New Website Strategic Communications Research 1 Web Technical Audit Newsletter Evaluation Social Media Survey 2012 - 2013 2014 - 2015 5 3 2 4 1. Desktop Study 2. Innovative Review 3. Qualitative Survey 4. Benchmark 5. Digital Content Tool Analysis and Competitor Comparison URBACT NEW WEBSITE
  • 47. URBACT Presentation I 27 May 2014 I Page 48 Stages, Milestones and Process › 2 website development stages:  Stage 1 – to be launched in October 2014  Stage 2- to be launched in June 2015 (at the latest) › 2 phases for Stage 1:  Phase 1 – development of the concept (by May 2014)  Phase 2 – implementation (by October 2014) › How do we work?  Website Editorial Team (US, Comms Agency + TPMs)  Website Development working group, Content working group, Social Media working group › Where are we now?  At the very end of the concept development phase
  • 48. URBACT Presentation I 27 May 2014 I Page 49 What is the difference between old and new website? › New Approach  Bottom-up: based on real target group needs; supported by usability tests of users  Integrated digital ecosystem  Strategic and long-term vision: use of KPIs  Not to create a new “bicycle” but to adapt the best practices and the best technologies › New Content  Thematic entries – 4 main themes (Inclusive Cities, Dynamic Cities, Green Cities, Empowering Cities) +  Network, city and country entries  Capacity building, people and Programme, news and the library › New Functionalities  Each functionality is associated to real target group need (besides others – comments, calendar, profiles, customisation, user-centered library, email alerts, order printed version, SM integration, user directory, discussion forum, new working and collaborative tool in phase 2)  New information architecture
  • 49. URBACT event 2015URBACT event 2015 in Riga, Latviain Riga, Latvia
  • 50. URBACT Presentation I 27 May 2014 I Page 51 Date 6 – 8 May 20156 – 8 May 2015 Venue Riga, LatviaRiga, Latvia COMPACT / WALKABLE CREATIVE QUARTERS MIX OF MODERN AND TRADITIONAL ACTIVE IN URBACT Format FestivalFestival Celebration! // Festival // Fireworks // Music // Colours // Emotions // Fun // Modularity // Dynamism // Movement // Experiencing the city
  • 51. URBACT Presentation I 27 May 2014 I Page 52 Content URBACT IIURBACT II ResultsResults PROGRAMME LEVEL – CAPITALISATION PROJECT LEVEL – CALL III AND PILOT RESULTS URBACT IIIURBACT III INCLUDING INFO ON UDN CITIES / RFSC / NEW THEMATIC PRIORITIES OtherOther EXTERNAL INPUT FROM CITY / NATIONAL / GLOBAL ACTORS // INPUT FROM KEY ORGANISATIONS // SIDE EVENTS
  • 52. + Panorama association +20th department of City of Paris Thierry Marx = ‘Cuisine: mode d’emploi’ Chef school for 2nd chance
  • 53. Kristine SERGEJEVA Communications Manager E-mail: k.sergejeva@urbact.eu www.urbact.eu
  • 54. Sharing knowledge, sharing resultsSharing knowledge, sharing results
  • 55. SOME IDEAS FOR YOUR OUTPUTS URBACT Presentation I 27 May 2014 I Page 56
  • 56. URBACT Presentation I 27 May 2014 I Page 57 INFOGRAPHIC
  • 57. URBACT Presentation I 27 May 2014 I Page 58 PACKAGING
  • 58. URBACT Presentation I 27 May 2014 I Page 59 LOCAL EVENTS
  • 59. URBACT Presentation I 27 May 2014 I Page 60 THEMED EVENT
  • 60. URBACT Presentation I 27 May 2014 I Page 61 MEDIA RELATIONS
  • 61. URBACT Presentation I 27 May 2014 I Page 62 TARGETED OUTPUTS
  • 62. GETTING POLITICIANS ON BOARD URBACT Presentation I 27 May 2014 I Page 63
  • 63. VIDEOS http://3space.org/about http://www.youtube.com/watch?v=rSCPf2hmmc0 URBACT Presentation I 27 May 2014 I Page 64
  • 64. SOCIAL MEDIA URBACT Presentation I 27 May 2014 I Page 65
  • 65. DISSEMINATION PLANS FROM MTR - SOME REMARKS URBACT Presentation I 27 May 2014 I Page 66
  • 66. Focus on the content… and communication… Of intermediate and final outputs And about a way of packaging your outputs… … for the external public Provide support to your partners in their local dissemination activities! URBACT Presentation I 27 May 2014 I Page 67
  • 67. NOW IT’S YOUR TURN 1. POSTER - How do you plan to package your project knowledge for the external audience? 2. DISCUSSION – how do you plan to support your partners in their communication activities at local level? URBACT Presentation I 27 May 2014 I Page 68
  • 68. FINAL REMARKS › REVIEWING OUTLINES/AGENDAS ETC › BRAINSTORMING TOGETHER ON YOUR COMMUNICATION PLANS › COMUNICATION OFFICERS TRAINING – SEPTEMBER URBACT Presentation I 27 May 2014 I Page 69
  • 69. Kristine SERGEJEVA Communications Manager E-mail: k.sergejeva@urbact.eu www.urbact.eu