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Marketing Strategies For School Libraries by Ms Edes Vijandre
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Marketing Strategies For School Libraries by Ms Edes Vijandre Presentation Transcript

  • 1. Marketing Strategies Library Media Center Miriam College Grade School Ms. Edes B. Vijandre World Trade Center, Manila 29 August 2007
  • 2. Vision
    • The Library Media Center exists:
    • to develop love for reading among students
    • to equip students with the right tools to be proficient in the basic skills
    • to encourage life-long learning and
    • to promote academic excellence
  • 3. Mission
    • The Library Media Center aims:
    • to act as a learning resource center by providing stimulating resource materials and physical access to information
    • to accommodate a wide range of teaching and learning styles, methods, interests and capacities
    • to build a collection that responds to the needs of the academic program of the School
  • 4. Objectives
    • To encourage reading in the community by providing interesting reading materials
    • To maintain a well-balanced collection of instructional materials
    • To provide fully-automated services and
    • To collaborate with teachers in the development, execution and evaluation of a Library Instruction Program
  • 5. Target Groups Increased Enrollment PARENTS Patronage Optimized Resources FACULTY & STUDENTS Awareness Program Support ADMINISTRATORS
  • 6. Marketing Strategies
    • Publicity Area
    • Academic Celebrations
    • Services Area
  • 7. Publicity Area
    • Bulletin Boards & Announcements
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. Publicity Area
    • Bulletin Boards & Announcements
    • Road Shows
    • Displays
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Academics Area
    • Academic Celebrations
    • Library Celebrations
  • 21. Book Fairs
  • 22. Book Fairs
  • 23. Book Fairs
  • 24. National Book Week Celebrations
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31. Books & Coffee: A Perfect Company
  • 32. Books & Coffee: A Perfect Company
  • 33. For the Love of Reading
  • 34. Academics Area
    • Academic Celebrations
    • Library Celebrations
    • Book Selection
  • 35. Services Area
    • Orientation & Tour
      • Students
      • New Teachers
      • Parents
  • 36. Services Area
    • Orientation & Tour
    • User-Friendly Policies
      • No overdue fines for grades 1&2
      • No overdue fines for the faculty
      • Flexible borrowing period for faculty
    • Staff Attitude
  • 37.  
  • 38.  
  • 39. Proposed Projects
    • Quarterly Newsletter
      • LMC Updates
      • New Acquisitions
      • Book Reviews
    • Web Site
    • Reading Camp
  • 40.  
  • 41. [email_address] library media center miriam college grade school katipunan rd., quezon city 580-5400 loc 3275