Social Media Dynamics and Innovation
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Social Media Dynamics and Innovation

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Presentation made during the SMM MDP, Nov 2011 by Dr. Ashish Bharadwaj.

Presentation made during the SMM MDP, Nov 2011 by Dr. Ashish Bharadwaj.

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  • 1. Social Media Dynamics & Innovation Dr. Ashish Bharadwaj | Nov 2011| © 2011 UPESKeynoteJUST WHAT IS SOCIAL MEDIAANYWAY? September 2011 Nov 2011 © © 2010 UPES 2011 UPES 1
  • 2. September 2011 Nov 2011 © © 2010 UPES 2011 UPESSeptember 2011 Nov 2011 © © 2010 UPES 2011 UPES 2
  • 3. September 2011 Nov 2011 © © 2010 UPES 2011 UPESSeptember 2011 Nov 2011 © © 2010 UPES 2011 UPES 3
  • 4. From a web of documents September 2011 Nov 2011 © © 2010 UPES 2011 UPESTo a web of people September 2011 Nov 2011 © © 2010 UPES 2011 UPES 4
  • 5. The collection of norms, habits, and behaviour that define what a fairly large quantum of people are all about. September 2011 Nov 2011 © © 2010 UPES 2011 UPESWhat is a Social Network?  An online meeting place for consumers and influencers  to create,  share and  interact with  content. September 2011 Nov 2011 © © 2010 UPES 2011 UPES 5
  • 6. What is a Social Network?  CGM—Consumer Generated Media  SMM—Social Media Marketing  WOM—Word of Mouth  Viral Marketing  Buzz Marketing September 2011 Nov 2011 © © 2010 UPES 2011 UPESWhy Social Networks Matter “Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. ..just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results.” --Glenn Derene September 2011 Nov 2011 © © 2010 UPES 2011 UPES 6
  • 7. Social media marketing  Growing out of search marketing, and public relations before that  Social media marketing is any way you can get attention for your message using people connected to the Internet People + message + Internet = social media marketing13 September 2011 Nov 2011 © © 2010 UPES 2011 UPES September 2011 Sep 2011 © © 2010 UPES 2011 UPES 7
  • 8. Social media is NOT Digital Marketing Digital Marketing buys online and offline coverage Social Media earns online and offline coverage September 2011 Sep 2011 © © 2010 UPES 2011 UPESPoints to Ponder  People are online  Their friends are online  Email is the new fax machine  Email has been eclipsed by Social Networks  Cloud Computing is upon us  People want to share  Real identity online is becoming the norm  Half life of digital information is decreasing September 2011 Nov 2011 © © 2010 UPES 2011 UPES 8
  • 9. Social media’s growth and adoption creates morechallenges for marketers in 2011. September 2011 Nov 2011 © © 2010 UPES 2011 UPES fin. September 2011 Nov 2011 © © 2010 UPES 2011 UPES 9