Intercept them in the wild: Recruiting hard-to-find participants
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Intercept them in the wild: Recruiting hard-to-find participants

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Dana Chisnell's presentation from the UXPA Boston 2014 conference.

Dana Chisnell's presentation from the UXPA Boston 2014 conference.

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Intercept them in the wild: Recruiting hard-to-find participants Presentation Transcript

  • 1. Intercept them in the wild: Recruiting hard-to-find participants Dana Chisnell Whitney Quesenbery Center for Civic Design
  • 2. Hi. Can I ask you some quick questions?
  • 3. Why would anybody recruit research participants this way?
  • 4. What’s happening here? 1.  Observe 2.  Approach 3.  Invite 4.  Read reactions 5.  Respond to objections 6.  Ask 7.  Transition
  • 5. Observe What are you looking for? fit for the sample sanity eye contact 1
  • 6. Approach How do you present yourself? asking for a favor not crazy or scary not selling anything not begging 2
  • 7. Invite Talking to strangers smiling walking pitching 3
  • 8. Read How do you know whether they’re willing? If they’re not leaving, keep talking If they keep going, walk along for a bit 4
  • 9. Respond What are their concerns? credibility purpose of interview time just NO 5
  • 10. Ask Do they qualify? minimal qualifications snap decisions easy to dismiss start with a script but be willing to flex 6
  • 11. Transition Willing to spend more time? thanks could I have [specific amount of time] progressive (quick) disclosure keep the time promise 7
  • 12. Practicalities: Planning for intercepts
  • 13. Goals §  What do you want to end up with? §  What are you using the data for?
  • 14. Locations and timing §  High traffic, but not traversing §  Lots of loitering or waiting §  Cafes §  Community centers §  Mixed use areas §  Open markets or malls
  • 15. Intermediaries People who are connected to the community that you want to meet Trusted sources Know the territory Caution: Be clear about roles
  • 16. Scripting Flexibly transitioning §  Pre-visualize §  Checklist-like §  Track timing
  • 17. Transition
  • 18. Very quick!
  • 19. Sampling and targets Have in mind what you want coverage to be Check on the mix at regular intervals Look at what you’re learning from whom Set goals
  • 20. Choosing whom to approach
  • 21. Issues in self-awareness
  • 22. Issues in self-awareness fear and apprehension bias getting started
  • 23. Personal comfort and safety §  Dress for weather §  Choose shoes for standing §  Drink water
  • 24. Personal comfort and safety §  Work with a partner §  Be aware of surroundings §  Not after dark, outside
  • 25. Languages Have materials available in languages Make the translator a partner make sure they know the goals of the study give them the script get translations ahead of time Don’t insist on one language or the other
  • 26. 
 Summary Choose locations carefully Use intermediaries and translators Script but flex Choreograph the transition Be aware of personal biases Work in pairs
  • 27. Thank you
  • 28. Dana Chisnell Whitney Quesenbery Center for Civic Design hello@centerforcivicdesign.org blog: civicdesigning.org