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Tips and tricks for establishing a social media strategy around your special events.

Tips and tricks for establishing a social media strategy around your special events.

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  • 1. Special Events Social Media Presented by Tyler ThomasSocial Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.com March 27, 2013
  • 2. Special Events Social Media• Identify your audience – Be as specific as possible• Identify your message(s) – Multiple messages are okay – Keep them specific and limited• Identify your messaging vehicles@UNLincoln | #UNLCCC 2
  • 3. Establish a Hashtag• A specific keyword for your event• Identified with a # sign in front of text (letters and numbers) Exmp: #UNLCCC – No Special Characters – No Spaces• Research your potential options (Research Here) – Keep it short – Use numbers to differentiate@UNLincoln | #UNLCCC 3
  • 4. Pre-EventInclude your hashtag on marketing materials• Event Registration – Printed Forms – Landing Page(s)@UNLincoln | #UNLCCC 4
  • 5. Pre-Event• Printed materials promoting the event – Invitations – Postcards – Posters – Flyers – Table Tents@UNLincoln | #UNLCCC 5
  • 6. Pre-Event• Digital communications materials – Website marquees – Embedded on images – Website callouts on your own site – Email communications – Digital Ads/Display Ads – In videos@UNLincoln | #UNLCCC 6
  • 7. Pre-Event• News Releases – Pitch to relevant blogs/bloggers@UNLincoln | #UNLCCC 7
  • 8. Pre-Event• Event details/listings on other websites – Create an event on Facebook (and promote) – Add your event to the Univ. Calendar – Add your event to the Univ. Announce system (Today@UNL) – Add your event to other applicable calendars – Add your event on LinkedIn – Promote your event on EventBrite@UNLincoln | #UNLCCC 8
  • 9. Pre-Event• Printed materials at the event – Attendee forms – Notepads – Swag Items – Name Tags/Lanyards – Event Signage – Digital displays@UNLincoln | #UNLCCC 9
  • 10. Pre-Event• Include keynote speaker and other event speakers’ Twitter @handles in bios and marketing materials@UNLincoln | #UNLCCC 10
  • 11. Pre-Event• Create promotional content to promote your event – Create event specific content and share it – Tweets • Use your event hashtag • Include event details • Use identified Twitter @handles • Identify target audiences/groups and focus your tweets – Create incentives if necessary@UNLincoln | #UNLCCC 11
  • 12. Pre-Event@UNLincoln | #UNLCCC 12
  • 13. Pre-Event – Promotional posts on Facebook@UNLincoln | #UNLCCC 13
  • 14. Pre-Event – Set up event specific boards on pinterest@UNLincoln | #UNLCCC 14
  • 15. Pre-Event – Use the event logo and post on Instagram – Take behind the scenes photos and post them on Instagram/Twitter.@UNLincoln | #UNLCCC 15
  • 16. Pre-Event – Post on LinkedIn • Share an update, start a discussion, invite attendees – Create teaser videos to highlight and encourage attendance (include hashtag in bumpers)@UNLincoln | #UNLCCC 16
  • 17. At the Event – Announce the hashtag at the opening of the event – Use social channels to make announcements through out the event – Use Twitter to “Live Tweet” from the event – Share photos on Facebook, Twitter, Instagram – Monitor the hashtag and Retweet, Favorite & Respond to the event chatter@UNLincoln | #UNLCCC 17
  • 18. At the Event – Host a competition (Trivia, Best Tweet of the Day)@UNLincoln | #UNLCCC 18
  • 19. Post Event – Create a Storify story with all of the aggregated social chatter (example) – Post speaker(s) slides on Slideshare – Upload photos to Facebook/Flickr/event website – Share links to your “post event” media – Continue to monitor the hashtag for one week – Follow influential attendees – Debrief with your team and evaluate@UNLincoln | #UNLCCC 19
  • 20. Social Media Event Services – Event Social Media Consultation – Event Social Media Strategy Planning – Social Media Content Creation – Live Tweeting at your event – Event Signage: Digital or Traditional – Post Event Recap Facilitation – Full Event Social Media Management@UNLincoln | #UNLCCC 20
  • 21. Connect With Us: @UNLincoln, #UNL@UNLincoln | #UNLCCC 21