SocialMediaTips & TricksPresented by Tyler Thomas, Social Media Specialist@TylerAThomas |@UNLincolntthomas10@unl.eduPresented at the UNLContent Convergence Conference - January 23, 2013
Tip #1: 1Create aContent Committee Establish a content committee of various faculty, staff and student members. They are the eyes and ears from across your unit. This team will help brainstorm ideas for what’s going on in your college, department, etc. This team helps to establish content governance and divide the work. Regularly schedule content committee meetings to figure out what’s going on and capture all of your ideas.
Tip #2: 2Set YourSocial Media Strategy This is a great first team building exercise for your newly formed Content Committee. Utilize the Social Media10-step template. (download here) Set your goals and objectives for your social media strategy. Identify your audience and plan out specific content topics and themes. Identify the correct social media channels.
3Tip #3:Branding Your Channels Use approved logos and UNL identifiers and be consistent with imagery across all channels. Fully complete your channel profile to give off a professional image. Be consistent in naming your channels. @UNLincoln on Facebook, Twitter & Instagram Make it easy for your audience to find and identify you. Use UNL as a Prefix This provides authenticity to users and fans Example: @UNLArts, @UNLAdmissions Cross platforms pushes (Instagram > Twitter) works on both platforms.
4Tip #4:Create Engaging Content Create a simple content calendar of how you want to tackle promoting your content. example. Organize your content by social media channel Vary your content delivery to keep your community engaged. Some ideas include: Videos (example) Photos Infographics Links New Webpages Creative Copy Be Consistent!
Tip #5: 5Engage With YourCommunity Actively monitor your social media channels to engage with your community. Ask questions Post consistently Like and comment on posts on Facebook Favorite and Re-Tweet on Twitter Follow #Hashtags that make sense Example: #UNL, #LNK, #LAW, #DANCE etc. Like and/or comment on photos on Instagram
Tip #6: 6Create Once & PublishEverywhere (when applicable) Promote your content across all your social media platforms. If you have a new pinterest board, share it on Facebook If you have a new YouTube video, tweet it out to your followers Share a photo on Instagram and then add it to a board on Pinterest Re-purpose articles from enewsletters, magazines and blog posts and promote them via social media. If magazine articles aren’t online, create webpages and promote via social media. Tweet older/relevant articles.
Tip #7: 7Maximize Your FacebookPresence Use photos, links, videos and other rich media in your posts. Make sure your Profile Photo fits in the space (180X180 pixels). Switch up your Cover Image once a quarter. Utilize the Scheduling tool. Use the “Highlight” “Reposition” and “Pin to the Top” features. Utilize the “Events” feature to promote your events. Don’t over use hashtags. Utilize URL Shorteners: Bit.Ly, Go.UNL.EDU. Monitor for questions and respond regularly. example
8Tip #8:Tweet With the Best of Them Complete your profile with a photo, description, background, cover photo, website URL and any relevant hashtags. example Utilize #hashtags but double check they work. Create hashtags for your events, colleges and departments and then broadcast them (be sure to check them before you create a new one.) Participate in tweetchats for majors, disciplines, etc. Create and broadcast “lists.” Don’t auto-post from Facebook to Twitter or vice versa. Actively engage with your audience.
9Tip #9:Utilize YouTube Create a playlist under the UNL umbrella. Make sure your videos have the correct meta data included (video titles and complete descriptions). Provide a Call to Action (CTA) URL for successful SEO/Link Building. Utilize custom bumpers on each of your videos. Share your videos on your website or other web properties. Uncheck the “recommended videos” option before sharing. Example
10Tip #10:Show Off on Instagram Establish an account with the same handle as your twitter account. Complete your profile with a photo, description and website address. Utilize hashtags. Promote your content by reposting on other social channels. Engage with your community. example
Tip #11: 11Promote YourSocial Channels Make it easy for your users to find you Add “Connect with Us” calls to action to: Email Signatures Business Cards Syllabi Speaking Schedules & Presentations Printed Materials Marketing Materials Posters and Signage Website(s) Submit your channels to the Social Media Directory