Listen Before You Write

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Original research findings about the communications habits and preferences of UNL students presented by Andy Schadwinkel, UNL’s Director of Strategic Marketing at Think Tank 2014

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Listen Before You Write

  1. 1. #UNLTT - Think Tank Listen Before You Write @aschad
  2. 2. #UNLTT - Think Tank
  3. 3. #UNLTT - Think Tank
  4. 4. #UNLTT - Think Tank 2014 UNL Student Communications Report Communication Tools, Preferences and Behaviors
  5. 5. + How do students use free time during class? 1. Texting 2. Social Media 3. Checking Email 4. Studying #UNLTT - Think Tank
  6. 6. + How do students use free time during class? Studying Texting Social Media Checking Email 43.7 62.5 64.6 69.5 #UNLTT - Think Tank
  7. 7. + What type of content are students most likely to share w/friends? 1. Video 2. Upcoming Event 3. News 4. Photo #UNLTT - Think Tank
  8. 8. + What type of content are students most likely to share w/friends? Video Upcoming Event News Photo 10 15 22 52 #UNLTT - Think Tank
  9. 9. + Which social network is used by the most students? 1. Twitter 2. YouTube 3. Instagram 4. Facebook #UNLTT - Think Tank
  10. 10. + Which social network is used by the most students? LinkedIn Vine Google+ Pinterest Instagram Twitter YouTube Facebook 30.5 33.3 39.6 49.8 53.3 66.1 88.9 95 #UNLTT - Think Tank
  11. 11. + Which UNL social channel has the most student engagement? 1. Twitter 2. Facebook 3. Instagram 4. YouTube #UNLTT - Think Tank
  12. 12. + Which UNL social channel has the most student engagement? Pinterest Vine Google+ YouTube LinkedIn Instagram Twitter Facebook 3.4 3.7 3.9 8.2 12.7 15.6 40.6 55.7 #UNLTT - Think Tank
  13. 13. + What is students’ primary source of info about UNL? 1. Next@Nebraska 2. UNL Social Media Accounts 3. UNL Today 4. Bulletin Boards and Posters #UNLTT - Think Tank
  14. 14. + What is students’ primary source of info about UNL? On-Campus Postings & Bulletin… Email from UNL Senior Admin UNL Today Website WOM UNL Social Media Next@Nebraska 7.9 12.6 16.8 17.1 18.8 21.8 #UNLTT - Think Tank
  15. 15. + What prompted students to go to a recent (non-athletic) campus event? 1. Poster 2. Friend 3. Social Media 4. Professor Recommendation #UNLTT - Think Tank
  16. 16. + What prompted students to go to a recent (non-athletic) campus event? Professor Recommendation Social Media Post Poster/Sign Friend's Invite 12.2 12.3 15.0 51.1 #UNLTT - Think Tank
  17. 17. + What communication channels need to be improved? 1. Instant Messaging/Text Messaging 2. Social Media 3. UNL Today Website 4. Bulletin Boards/Posters #UNLTT - Think Tank
  18. 18. + What communication channels need to be improved? Email from UNL Senior Admin Bulletin Boards/Posters UNL Today Website Instant Messaging Social Media 12.9 12.9 17.5 19.4 22.9 #UNLTT - Think Tank
  19. 19. + What devices are used by the most students? 1.iPhone 2.iPad 3.Android 4.Non-Smart Phone #UNLTT - Think Tank
  20. 20. + What devices are used by the most students? #UNLTT - Think Tank Non-Smart Phone iPod Touch Android iPad iPhone 11.9 26.2 31.4 31.8 62.9
  21. 21. + Which news source do students read most each week? #UNLTT - Think Tank 1.Daily Nebraskan 2.UNL Today Website 3.Next@Nebraska 4.Group Specific News Online (college/dept/residence hall etc.)
  22. 22. + Which news source do students read most each week? 3.80% 11.30% 7.90% 5.10% 8.80% 17.90% 21.50% 30% Daily Nebraskan UNL Today Website Group Specific News Online Next@Nebraska More than once a week At least once a week #UNLTT - Think Tank
  23. 23. + Prepared: April 2014  Thanks to: Bureau of Sociological Research University of Nebraska–Lincoln Department of Sociology #UNLTT - Think Tank
  24. 24. #UNLTT - Think Tank Thank you, too. @aschad

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