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The Jolting Truth About Energy Drinks
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The Jolting Truth About Energy Drinks

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    The Jolting Truth About Energy Drinks The Jolting Truth About Energy Drinks Presentation Transcript

    • Energy Drinks THE JOLTING TRUTH
    • Some things to think about
      • In 2008, more than 270 new energy drinks were launched worldwide.*
      • The energy drink market is a 4.8 billion per year industry.*
      • As soda consumption decreases, energy drinks are filling in the gap.
        • 35% of U.S. teenagers report that they consume energy drinks (as compared to 19% in 2003)*
        • Energy drinks are marketed to kids, teenagers and college students.
        • *Mintel Global New Products Database
        • *
    • Dangers in energy drinks
      • Caffeine intoxication resulting in increased heart rate, elevated blood pressure is possible from ENERGY DRINKS that can contain as much caffeine as 5 cans of Coca-cola.
        • Caffeine intoxication requires medical attention. Nausea, increased heart rate, anxiety, insomnia and increased blood pressure are some symptoms of intoxication.
        • Potentially unsafe ingredients
        • www.energyfiend.com
    • The Story on Caffeine
      • Caffeine is a drug and should be consumed in moderation, if desired
      • Moderation is defined as 300 mg. caffeine daily or the equivalent of approximately 2 cups of coffee
      • Individuals differ in their sensitivity to caffeine, so listen to your body
    • Pros & Cons of Caffeine
        • In small doses it may…..
          • Help prevent type 2 diabetes & liver disease including liver cancer.
          • Possibly improve treatment outcomes in patients with Parkinson disease
          • Improve short concentration and performance
        • In large doses it may cause serious health effects.
    • Powering Up or Dragging Down?
      • Drinking these products during exercise may cause unwanted symptoms:
          • Increase blood pressure
          • Increase heart rate
      • False claims promise improved performance in class or on the field.
      • * energyfiend.com
      Rockstar Size-16 oz. Caffeine 160 mg* NOS Size-16 oz. Caffeine 260 mg*
    • IS IT WORTH TAKING THE RISK?
        • These drinks can have the following side effects:
          • Nervousness
          • Sleeplessness
          • Anxiety
          • Severe Headache
          • Upset Stomach
          • Increased Heart Rate
      Vault Size-16 oz. Caffeine 115 mg Red Bull Size-8.3 oz. Caffeine 80 mg
    • Don’t believe everything you read…
      • Energy Drinks are NOT regulated by the Food and Drug Administration (FDA) or any governing agency.
      • Manufacturers can mix a variety of ingredients in these products without any agency checking the safety.
      • Manufacturers add taurine and guarana to imply health benefits. There is NO scientific evidence that these are beneficial.
    • Know what you’re drinking
      • Energy drinks are not “natural alternatives”.
        • Energy drink manufacturers are not required to label ingredients including caffeine content.
        • Manufacturers do not need to guarantee consistency or safety in their products.
    • Energy drinks and sports don’t mix! Caffeine amounts in drinks may exceed the allowed limits for NCAA athletes. Side effects may also include anxiety and stomach upset.
    • Energy Drinks & Alcohol A SERIOUS MATTER
      • Combining energy drinks and alcohol can be dangerous
        • The stimulant effect can make someone feel less intoxicated.
        • So …..someone may use more alcohol to feel the effect and are at a higher risk for risky behavior.
        • It doesn’t matter how you feel….your blood
        • alcohol concentration is the same.
    • “ Energy Drinks” without the caffeine
      • TRY THESE:
      • Orange Juice
      • (100% fruit juices)
      • Milk
      • V8 Fusion
      • These drinks have nutritional value, taste great, DO NOT contain caffeine and are much less expensive.
    • Average Cost Energy Drinks: NOS 16 oz $2.49 Rockstar 16 oz $2.49 Full Throttle 16 oz $1.99 Red Bull 16 oz $4.00 Non caffeinated choices: Milk 16 oz $ .62 Orange Juice 16 oz $ .66 (100% fruit juice) V8 Fusion 16 oz $ .87
    • Resources at the University of New Hampshire
      • Health Services
      • Offers nutrition counseling for free to all
      • students who have paid the Health Fee.
      • (603) 862-3823
      • www.unh.edu/health-services
      • Facebook/Twitter: UNHHealth
    • References:
      • UNH Health Services: Office of Health Education and Promotion “Sleep” 2007; “Managing Stress” 2007; “ Red Bull, Cocaine, Full Throttle, RockStar, Blak, Monster... Hype or Harm?” 2007 . <www.unh.edu/health-services >
      • “ Caffeine and Energy Boosting Drugs: Energy Drinks” Oct. 2008. < www.brown.edu/Student_Services/Health_Services/Health_Education/atod/energydrinks.htm>
      • Question of the month – ‘What are “energy drinks” all about?’ January 2003. < www.eatright.org >
      • “ MillerCoors Buckles to AG Pressure.” September 2008. <www.marininstitute.org>
      • Center for Science in the Public Interest – “Caffeine Content of Food & Drugs.” September 2007. <www.cspinet.org>
      • “ How much caffeine is in your daily habit?” October 2007. <www.mayoclinic.com>
      • “ New caffeine counts put a number to your buzz.” November 2008. < www.globeandmail.com >