On line engagement: gathering feedback, successes and learning<br />Siu-Ming Tam<br />First Assistant Statistician<br />Au...
Outline<br /><ul><li>Background operating environment
Gov2.0 in Australia
ABS experience in using social media to engage with citizens
Successes
Challenges
Learning</li></li></ul><li>Growing movement for open Govt and access <br />
Key Themes<br /><ul><li>Liberate public sector information for open access
Public agencies and servants engage using Web 2.0 tools
Change command and control culture by encouraging and rewarding engagement.</li></li></ul><li>
ABS Online Engagement<br /><ul><li>Government direction/aspiration
Connecting People, Problems and Solutions
User case types
Promote of key work programs or events
Consult/collaborate on statistical program or product
Crowd sourcing for ABS website</li></li></ul><li>Engagement level – Information sharing<br />
Info and promotion (1/1)<br />Census Lowedown on FAQs<br />Census Song<br />Two Camels and a Census<br />
Information and promotion (2/2)<br />Census Lowedown on FAQs<br />Census Song<br />Two Camels and a Census<br />
Be aware of mis-information<br />ABC Satirical Program on Population Census<br />Anti-Census campaigns<br />
Engagement Level - Consultation<br />
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"Online engagement: gathering feedback, successes and learning" by Siu-Ming Tam (Australia)

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This is the presentation by Siu-Ming Tam (Statistics Australia) made at the Work Session on the Communication of Statistics 2011 (organized by the United Nations Economic Commission for Europe).
You can download all papers and presentations from the work session at http://live.unece.org/stats/documents/2011.06.dissemination.html

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"Online engagement: gathering feedback, successes and learning" by Siu-Ming Tam (Australia)

  1. 1. On line engagement: gathering feedback, successes and learning<br />Siu-Ming Tam<br />First Assistant Statistician<br />Australian Bureau of Statistics<br />July, 2011<br />
  2. 2. Outline<br /><ul><li>Background operating environment
  3. 3. Gov2.0 in Australia
  4. 4. ABS experience in using social media to engage with citizens
  5. 5. Successes
  6. 6. Challenges
  7. 7. Learning</li></li></ul><li>Growing movement for open Govt and access <br />
  8. 8.
  9. 9. Key Themes<br /><ul><li>Liberate public sector information for open access
  10. 10. Public agencies and servants engage using Web 2.0 tools
  11. 11. Change command and control culture by encouraging and rewarding engagement.</li></li></ul><li>
  12. 12. ABS Online Engagement<br /><ul><li>Government direction/aspiration
  13. 13. Connecting People, Problems and Solutions
  14. 14. User case types
  15. 15. Promote of key work programs or events
  16. 16. Consult/collaborate on statistical program or product
  17. 17. Crowd sourcing for ABS website</li></li></ul><li>Engagement level – Information sharing<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28. Info and promotion (1/1)<br />Census Lowedown on FAQs<br />Census Song<br />Two Camels and a Census<br />
  29. 29. Information and promotion (2/2)<br />Census Lowedown on FAQs<br />Census Song<br />Two Camels and a Census<br />
  30. 30. Be aware of mis-information<br />ABC Satirical Program on Population Census<br />Anti-Census campaigns<br />
  31. 31. Engagement Level - Consultation<br />
  32. 32.
  33. 33.
  34. 34. Engagement level – Participation and Collaboration <br />
  35. 35.
  36. 36. Quotes (1/3)<br />
  37. 37. Quotes (2/3)<br />
  38. 38. Quotes (3/3)<br />
  39. 39. Some successes<br /><ul><li>Audience/non-audience participation in conferences
  40. 40. Tweets during conferences
  41. 41. Successfully filling a need
  42. 42. Graduate Recruitment on ABS Facebook
  43. 43. One hour half line
  44. 44. 80% discussions not on your media
  45. 45. Improvement of ABS outcomes
  46. 46. Betaworks</li></li></ul><li>Learning<br /><ul><li>Learning how to engage and collaborate
  47. 47. Information slides = 10
  48. 48. Consultation slides = 2
  49. 49. Collaboration slides = 1
  50. 50. Overarching strategy for Web2.0 strategies and single point of accountability
  51. 51. Confusion about tools and level of engagement
  52. 52. eReputation Management
  53. 53. Branding
  54. 54. Responding to issues</li></li></ul><li>Learning (cont’d)<br /><ul><li>Is the community ready to engage online?
  55. 55. Online channels not to replace traditional channels
  56. 56. Integration with other channels
  57. 57. Are we ready to communicate online
  58. 58. Don’t bury our heads in the sand
  59. 59. Online channels are not cost free
  60. 60. Cost effectiveness is yet to be assessed
  61. 61. Moderation or no moderation
  62. 62. Respond or not to respond to negative comments?
  63. 63. How to extract key messages
  64. 64. How to manage the life cycle
  65. 65. Bang for the buck?</li></li></ul><li>Questions?<br />

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