1
Real Time Marketing = Big Data
Analytics: Social Marketing
Intelligence = Disruption
2
MAIN TOPIC REAL TIME MARKETING
• What is Real Time Marketing and how
marketers are using it.
• Why social analysis "The ...
3
4
WHAT DATA ARE YOU WORKING WITH?
5
• On behalf of BT Germany GmbH & Co., the
Experton Group carried out a study on the
question of how big data is changing...
6
WITH REAL TIME COMES REAL TIME PROBLEMS
WHERE INTELLIGENCE AND ADAPTIVE DATA
MANAGEMENT IS REQUIRE
Collecting Smart
Gath...
7
8
“IT’S NOT INFORMATION OVERLOAD. IT’S
FILTER FAILURE.” ― CLAY SHIRKY
@chasemcmichel @infinigraph
9
10
PREDICTIVE ANALYTICS
11
IS YOUR DATA
SMART?
12
EVERY PART OF THE ENTERPRISE
IS REAL-TIME
13
14
We have moved from a KEYWORD world (Silos) to
an INTERST GRAPH World (Many to Many)
15
SOCIAL SEGMENTATION
Social data is one of the most powerful ways to segment your audience
@chasemcmichael @infinigraph
16
CONTENT ACTIONS IN REAL TIME
actionable insights is the most important part of collecting data
@chasemcmichael @infinig...
17
18
MARK TWAIN HAS IT RIGHT
19
20
21
IN MEMORY IS KEY
Big data analysis is a mix of anthropology, social sciences and statistics.
@chasemcmichael @infinigra...
22
“IF YOU’RE NOT CARING ABOUT
MARKETING & SALES THINK AGAIN”
@chasemcmichel @infinigraph
23
REAL TIME MARKETING ?
24
OPPORTUNISTIC
25
RESPONSIVE
26
CONTENT MARKETING FLOW
27
InfiniGraph is like the Comscore
for engagement performance
and content trends. We drive
higher engagements with better...
28
29
30
31
HOW BIG?
32
LARGE SCALE INDUSTRY INSIGHTS
What is drive the greatest engagement in your business. is
what's working @chasemcmichael...
33
3
TREND IDENTIFICATION - HYPERCURATION™
Example: Real-Time trending content
from 25 retail brands in one view.
Know wha...
34
HYPERCURATION™ IN REAL TIME
35
VISUAL CONTENT
• Visual content access via trend score
36
37
Go here to get your FREE engagement performance
http://smo.infinigraph.com
38
THE SOCIAL INTELLIGENCE LIFE CYCLE
39
40
OUR BIGGEST REAL TIME CHALLENGES
1. Distributed Data Gathering (Drone /
Broker Mesh)
2. Changing Landscape of Data
(Cha...
41
We’re hiring
staffing@infinigraph.com
42
CONTENT MARKETING - INBOUND
http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies
43
44
Thank You!
@chasemcmichael
@infinigraph
http://smo.infinigraph.com
http://www.infinigraph.com
YouTube /infinigraph
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Real Time Marketing Big Data Analytics Social Marketing Intelligence Disruption

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Social Analytics-driven Real-time Marketing with Domain-specific Use Cases The Take away from this event:
1. What is Real Time Marketing and how marketers are using it
2. Why social analysis "The Science" is here to stay and how it works
3. Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
Start your Monday off right and be the smartest person in the room. @chasemcmichael

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  • Big Data Intelligence for Exceptional Engagement Performance
  • To me, there is good Big Data, which is insight, and bad Big Data, which is noise
  • What is content intelligence – SHIFT from keyword conversation to content interactionsContent programming is now an integrated view with a specific eye to consumer behavior – Competitive WeaponWe have moved from a Keyword world to an Interest Graph world. Brands have to leverage consumer actions on content or they are programming in the BLIND. The many to many world is finding what’s relevant over the collective and pushing that back to the CMO office to drive strategy and measure what’s effective as well as competitive insights. Brand now are in a must have position of using data to validate their content/marketing direction.
  • What's needed is a better understanding of customers' and prospects' “digital body language,” Melin said. “As they move through the sales cycle, this digital body language becomes more robust,” she said. It's crucial, she added, that the insights gained through the analysis of this information is shared throughout the organization.
  • InfiniGraph Increase Brand Engagement•       Our technology crunches big data to analyze how your engagement ranks against your competitors.•       We analyze the interactions by content type and theme.•       We provide you the intelligence to drive best-in-class interaction strategies.The results? Higher return on:•       Content Engagement Initiatives.•       Creative Content Spend.InfiniGraph first understands the business objectives Pulls data and configures insights for use based on above objectives Simplifies data access and usability, provides training and information distributionContent Creation, Publishing and Distribution.Better Engagement through Better Content.1. What: Organize The Worlds ContentCompetitive Analysis of Content ThemesValidated industry list surfaces the right insights  2. With Extreme Depth: Content Analytics – Competitive rankings - InsightsType, Themes, Trends, EngagementEditorial Calendar Engagement Optimization, Curation, products, markets, brands, industries, geographies3. To Transform: Applied Content Engineering Competitive & Benchmark insights, strategy for transformative change, untapped market interests, focus target market segments, partner keiretsu strategies, products, brand, markets, geographies 4. And Leverage: Content HUB strategiesHighlight content, Increase engagement, drive trafficInterest targeting Paid Owned Earned higher efficiencyMore relevance increase consumer referrals
  • InfiniGraph has invested over 3 years of data organization/collection on >250K brands categorized into Industry segments.  Scoring trillions of posts over many content types give brands the suitable information to comprehend what is driving engagement. This is critical as historic data is not available unless already discovered. Brands need this level of data to extract the right insights InfiniGraph provides. The social graph ischaotic with massive unstructured data. Thus, brands must have content scoring and analytics to measure what is working in their industry NOT JUST THEMSELVES (what happens on your brands pages).Before starting to develop a content strategy, the first step is for brand’s to know their target audience’s relevant collective interests and needs. Insights are automatically generated along with content curation to provide a brand ongoing intelligence for any possible marketing initiatives. The organized data creates highly strategic as well as tactical data ongoing.
  • InfiniGraph latest eBooks Social Engagement Ranking of the Top 15 Cosmetic Brands http://bit.ly/Six_Secrets and A brand Manager’s Guide To Content Marketing in Social Media http://bit.ly/ContentROIManypost on additional benefits InfiniGraph provides.http://blog.infinigraph.com/2013/04/11/how-to-build-a-content-marketing-machine-marketo-summit-2013/http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/http://blog.infinigraph.com/2012/11/09/how-big-data-increased-tcbys-social-engagement-by-398/http://blog.infinigraph.com/2013/02/05/how-meality-achieved-2000-fan-growth-and-3-ctr-increase-with-big-data-combined-with-facebook-ads-and-intelligence-content-strategy-video-slides/
  • Everyone has a genius moment,you are just not having them every day.  But around us there are continuous genius moments happening all the time.   InfiniGraph taps that genius
  • Real Time Marketing Big Data Analytics Social Marketing Intelligence Disruption

    1. 1. 1 Real Time Marketing = Big Data Analytics: Social Marketing Intelligence = Disruption
    2. 2. 2 MAIN TOPIC REAL TIME MARKETING • What is Real Time Marketing and how marketers are using it. • Why social analysis "The Science" is here to stay and how it works • Beyond the buzz word of Big Data - real use cases on how SMBs and Big cos are harnessing insight, trends and content to engage with their customers.
    3. 3. 3
    4. 4. 4 WHAT DATA ARE YOU WORKING WITH?
    5. 5. 5 • On behalf of BT Germany GmbH & Co., the Experton Group carried out a study on the question of how big data is changing business and IT. The study, “Data Explosion in Business IT”, was carried out in March and April 2012 with 100 decision-makers working at companies with more than 500 employees. Most participants named mobile use of the Internet and cloud computing as the most important factors driving the growth of big data. WHERE THE DATA IS COMING FROM there is good Big Data, which is insight, and bad Big Data, which is noise @chasemcmichael @infinigraph
    6. 6. 6 WITH REAL TIME COMES REAL TIME PROBLEMS WHERE INTELLIGENCE AND ADAPTIVE DATA MANAGEMENT IS REQUIRE Collecting Smart Gathering the data is a science. Interpreting the data is an art @chasemcmichael @infinigraph
    7. 7. 7
    8. 8. 8 “IT’S NOT INFORMATION OVERLOAD. IT’S FILTER FAILURE.” ― CLAY SHIRKY @chasemcmichel @infinigraph
    9. 9. 9
    10. 10. 10 PREDICTIVE ANALYTICS
    11. 11. 11 IS YOUR DATA SMART?
    12. 12. 12 EVERY PART OF THE ENTERPRISE IS REAL-TIME
    13. 13. 13
    14. 14. 14 We have moved from a KEYWORD world (Silos) to an INTERST GRAPH World (Many to Many)
    15. 15. 15 SOCIAL SEGMENTATION Social data is one of the most powerful ways to segment your audience @chasemcmichael @infinigraph
    16. 16. 16 CONTENT ACTIONS IN REAL TIME actionable insights is the most important part of collecting data @chasemcmichael @infinigraph
    17. 17. 17
    18. 18. 18 MARK TWAIN HAS IT RIGHT
    19. 19. 19
    20. 20. 20
    21. 21. 21 IN MEMORY IS KEY Big data analysis is a mix of anthropology, social sciences and statistics. @chasemcmichael @infinigraph
    22. 22. 22 “IF YOU’RE NOT CARING ABOUT MARKETING & SALES THINK AGAIN” @chasemcmichel @infinigraph
    23. 23. 23 REAL TIME MARKETING ?
    24. 24. 24 OPPORTUNISTIC
    25. 25. 25 RESPONSIVE
    26. 26. 26 CONTENT MARKETING FLOW
    27. 27. 27 InfiniGraph is like the Comscore for engagement performance and content trends. We drive higher engagements with better content.
    28. 28. 28
    29. 29. 29
    30. 30. 30
    31. 31. 31 HOW BIG?
    32. 32. 32 LARGE SCALE INDUSTRY INSIGHTS What is drive the greatest engagement in your business. is what's working @chasemcmichael @infinigraph
    33. 33. 33 3 TREND IDENTIFICATION - HYPERCURATION™ Example: Real-Time trending content from 25 retail brands in one view. Know what your audience is resonating around.
    34. 34. 34 HYPERCURATION™ IN REAL TIME
    35. 35. 35 VISUAL CONTENT • Visual content access via trend score
    36. 36. 36
    37. 37. 37 Go here to get your FREE engagement performance http://smo.infinigraph.com
    38. 38. 38 THE SOCIAL INTELLIGENCE LIFE CYCLE
    39. 39. 39
    40. 40. 40 OUR BIGGEST REAL TIME CHALLENGES 1. Distributed Data Gathering (Drone / Broker Mesh) 2. Changing Landscape of Data (Changing API / Changing Data "Types" & Sources) 3. Categorization / Taxonomy Handling (Dealing with lots of disparate data) 4. Smarter predictive algorithms that can learn Scale Scale Scale
    41. 41. 41 We’re hiring staffing@infinigraph.com
    42. 42. 42 CONTENT MARKETING - INBOUND http://bit.ly/ContentROI http://bit.ly/Whats_Engagementhttp://bit.ly/7_Strategies
    43. 43. 43
    44. 44. 44 Thank You! @chasemcmichael @infinigraph http://smo.infinigraph.com http://www.infinigraph.com YouTube /infinigraph Slideshare /infinigraph Great Social Engagement Is About Knowing what drives engagement
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