Curation solves the most pressing content marketing problem, which is a lack of both quality (hyper-responsive, standout posts that beat EdgeRank) and quantity (daily or more frequent posts). Brands finding ways to integrate other content in their strategy are reaping the benefits and achieving overall brand voice dominance. This session presents attendees with a proven process for putting hypercuration into practice. How to get traction with curated content, and specific brand case studies demonstrating actual results are all part of the discussion. Get the real lowdown on why curation is a must-have and why your competition has more mojo with their customers using highly relevant content. Glean first-hand insights on what type of call to action work best from a curation standpoint and how to scale with a limited content budget. Learn how to maintain mindshare through consistent content creating and curation. Are you ready to see what works and why with your customers? http://www.mediabistro.com/socialcurationsummit/program.asp
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