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Key learning: ...
· Sentiment detection, analysis and ROI
· What should you measure: impressions, clicks, followers, circles, likes, or all of the above?
· Which metrics matter most? What’s in the pipeline?
· Successfully communicating social media ROI
· Monitoring social media conversation effectively – minimising risk
· Learn from successful Fortune 500 company case studies in measuring bottom line impact
· How to optimize your content and product for social media and sharing
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