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Social Media Monitoring ROI Metrics Forum

by President & CEO at InfiniGraph, Inc. on Mar 29, 2012

  • 564 views

Key learning: ...

Key learning:

· Sentiment detection, analysis and ROI

· What should you measure: impressions, clicks, followers, circles, likes, or all of the above?

· Which metrics matter most? What’s in the pipeline?

· Successfully communicating social media ROI

· Monitoring social media conversation effectively – minimising risk

· Learn from successful Fortune 500 company case studies in measuring bottom line impact

· How to optimize your content and product for social media and sharing

http://www.ibrc.com.au/event/social-media-monitoring-and-roi-metrics-forum-2012-march_97

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