Universal McCann, Radio Immersion Week - \"Post Campaign Analysis\"
RADIO IMMERSION WEEK RADIO IMMERSION WEEK POST CAMPAIGN ANALYSIS 28 TH JULY – 1 ST AUGUST
11.30-12.15 A FULL AGENDA MONDAY 28 TH JULY TUESDAY 29 TH JULY WEDNESDAY 30 TH JULY THURSDAY 31 ST JULY FRIDAY 1 ST AUGUST 8.30-9.30 8.30-9.30 8.30-9.30 8.30-9.30 9.30-10.40 15.00-16.00 9.30-10.30 12.30-13.30 16.30-17.30 10.00-11.00 11.30-12.15 13.00-14.00 9.30-10.15 16.30-17.15 18.30-22.30 10.30-11.30 12.30-14.30 16.00-18.00 Breakfast with Breakfast with Breakfast with Breakfast with Andrew Harrison “ The Future Of Commercial Radio” David Meliveo “ How Radio Has Built Autoglass” Simon Cole & John Quinn “ Radio As A Retailer” Andria Vidler “ Evolving Radio Brands In The Digital Age” Don Thomson “ Global’s Radio Brands” David Muniz “ The Power Of Discrete, Targeted Radio” John McGeough & Simon Daglish “ GCap’s Fresh Thinking” Music Quiz Hosted by Toby Anstis Julian Carter & John Myers “ Taking On The BBC” Clive Dickens “ Meet The New Owners” Jonathan Arendt “ NME Radio’s Proposition” Presents Agency DJ Of The Year Moz Dee “ Commercial Radio vs The BBC” Martin Stiksel “ The Growing Role Of Personalised Radio” DJ Q&A Panel Guests Include: Dave Berry (Xfm), Ricky & Melvin (Kiss)
HOW WE PUBLICISED THE WEEK INTERNALLY Agency Bluetooth hotpots with access to exclusive Immersion Week content Posters in key agency locations RAB produced Radio ad Fully branded reception area
QUOTES OF THE WEEK “ Brands are developing, the only thing that is changing is the distribution ” Jonathan Arendt, DX Media “ We’re building an entertainment brand, involved in every form of media out there ” Clive Dickens, Absolute Radio “ We now have the opportunity to distribute our content across multiple platforms ” Andria Vidler, Bauer Media “ Commercial stations must augment their current revenue streams with new ones to survive ” Simon Cole, UBC Media “ Right now is one of the most exciting times for commercial radio ” Don Thomson, Global Radio
INDUSTRY FEEDBACK “ Congratulations on such a great week ” Don Thomson “ The initiative was second to none ” Julian Carter “ Truly inspirational and educational ” John Quinn “ One of the best agendas I’ve seen for an Immersion Week” Lucy Darby “ A fantastic week focussed around the medium of radio ” Ashley Tabor “ The whole industry really appreciates these kinds of opportunities ” Simon Daglish “ Great to see an agency get behind radio in these somewhat daunting times ” Denise Short “ Very informative – ten out of ten ” Rebecca Hellmuth
PICTURES OF THE WEEK Ian Collins hosts the DJ Q&A Clive Dickens outlines his plan for Virgin LBC takeover breakfast Simon Cole & John Quinn talk the future of radio Russell Place takes his chance at the TalkSport breakfast Nick Hewat on the future of Virgin Dave Berry with Ricky & Melvin on the DJ Q&A panel
<ul><li>High calibre speakers </li></ul><ul><li>Excellent attendance throughout </li></ul><ul><li>Integrated subjects </li></ul><ul><li>Reinforces industry reputation as a leading radio agency </li></ul><ul><li>Full 360 degree view of the radio marketplace </li></ul><ul><li>Honest views of all presenters </li></ul><ul><li>Trade press coverage and attendance </li></ul><ul><li>Tasty breakfasts! </li></ul>KEY LEARNINGS POSITIVES IMPROVEMENTS <ul><li>Day to day workloads suffered due to an intensive schedule </li></ul><ul><li>Perhaps spread over two weeks? </li></ul><ul><li>More selective over speakers </li></ul><ul><li>Pirate radio’s view? </li></ul><ul><li>Streaming radio stations into the office? </li></ul><ul><li>Be conscious of any trade press embargo </li></ul><ul><li>Easier to use AV equipment in Room A </li></ul>