David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”
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David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

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- How brands can achieve great cut through by using a highly targeted station. ...

- How brands can achieve great cut through by using a highly targeted station.

- Lots of video and audio examples of how Gaydar has not only changed peoples perceptions of what a highly targeted station can achieve, but also how brands that have good station synergy can realize positive sales and perceptions from the audience.

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David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio” David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio” Presentation Transcript

  •  
  • THE POWER OF DISCREET, HIGHLY TARGETED RADIO BRANDS IN COMMERCIAL RADIO
  • “ FUNNY, BUT SERIOUS” ARQIVA JUDGES 2008
  • COMMERCIAL RADIO DIGITAL STATION OF THE YEAR 2007/2008
  • NEXT THING NOW
  • NICHE RADIO IS ALREADY WELL BEYOND THE SPOT EXPOSURE CROSS PLATFORM - ON AIR, ON DAB, ONLINE, ON SKY OR FREEVIEW, ON MOBILE, REAL ESTATE, LIVE EVENTS INNOVATIVE CONTENT - BRANDED CONTENT, AFP, PRODUCT PLACEMENT ONLINE
  • CASE STUDY
  • CASE STUDY
  • THINKING BEYOND THE RAJAR BOOKS THINKING BEYOND WHAT YOU PERSONALLY LISTEN TO THINKING BEYOND YOUR PRECONCEPTIONS
  • CASE STUDY GOVERNMENT ANTI-KNIFE CAMPAIGN
  • THE CULTURE OF CURIOSITY
  •  
  •  
  • NICHE CONSUMER RESEARCH ENABLES YOU TO DO THINGS BETTER LOOK AT THINGS DIFFERENTLY RESEARCH YOUR BRAND AND CAMPAIGN EFFECTIVENESS DIRECTLY
  • NICHE AUDIENCES ARE VERY BRAND LOYAL HIGHLY INTERACTIVE HIGHLY ENGAGED HIGHLY RESPONSIVE HIGHLY SAVVY HIGHLY VOCAL
  • ONE SIZE NO LONGER FITS ALL CUSTOMISE!
  • INHERITED MODELS NO LONGER APPLY
  • INHERITED MODELS NO LONGER APPLY
  • INHERITED MODELS NO LONGER APPLY
  • OUTTAKES
  • THE END