The future of UK Commercial Radio and what it means for advertising customers Andrew Harrison – CEO, RadioCentre
The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Comm...
RadioCentre R evenue A udience D igital I nfluence O rganisation
 
Our purpose The RadioCentre leads  a dynamic and thriving Commercial Radio Industry, helping our members  grow revenues an...
Our purpose The RadioCentre is  “ the voice” of  Commercial Radio
R-A-D-I-O R   -  Revenue A  -  Audience D  -  Digital I  -  Influence O  -  Organisation
The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Comm...
Audiences are holding up brilliantly despite huge growth in new media Weekly reach (% of adults 15+) Source: RAJAR
Radio continues to recruit listeners amongst 15-24 Digital Natives Weekly reach of 15-24 year olds by quarter for all radi...
Commercial Radio is strongest for younger audiences 55+ 55+ 45-54 45-54 35-44 35-44 25-34 25-34 15-24 15-24 Proportion of ...
% of time spent with each medium on average day Base: All adults 15+  Source: Touchpoints 2 Radio is an important medium i...
R-A-D-I-O R   -  Revenue A  -  Audience D  -  Digital I  -  Influence O  -  Organisation
R  - Revenue Source : RadioCentre -7.3% -9.5% -1.6% +0.8% +5.4% +7.1% +6.7%
RadioCentre Certificate of Excellence
RAB – driving revenue growth
Not Always An Easy Sell A Medium I  Know & Like Hooper Galton qualitative research, Dec 2007 Lots Of Other Options The cha...
RAB activity 4. Agency events 3. Strategy Consultants 2.  Reports <ul><li>Trade events  </li></ul>
R each/frequency A udio D ayparts I ntimate O nline Re-allocate some of your media budget to radio and you will get more o...
 
A – Audience
D – Digital A digital media world complements not competes with radio
Digital platform s are extending radio’s  distribution
Digital radio now accounts for 18% of all Commercial Radio listening Commercial radio: Share of Listening Hours  % listeni...
www.radiocentre.org/player New RCP graphic
I– Influence Create optimal environment for Commercial Radio to grow
Achieving a level playing field with the BBC Local Video
The current status of Commercial Radio <ul><li>Radio is important for consumers </li></ul><ul><li>Huge radio audience is h...
The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Comm...
Marketplace change The Times, 30 June 08 The Telegraph, 15 June 08 BBC News Online, 13 Sept 07
RAB response EVENT: A new vision for UK Commercial Radio 18 th  September
Ownership change
Digital change - DRWG
Digital  future <ul><li>DAB & Broadband </li></ul><ul><li>UK broadcast </li></ul><ul><li>FREE </li></ul><ul><li>MOBILE </l...
The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Comm...
The vision for UK Commercial Radio Deliver optimum value for advertisers Deliver optimum choice for listeners COMPETITIVEL...
Universal McCann immersion week 28 July Monday Starts with a Classic FM Breakfast 9:30am Andrew Harrison,  RadioCentre “ T...
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Andrew Harrison, Radio Advertising Bureau – “The Future Of Commercial Radio”

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- An overview of the current commercial radio market and what it means for advertisers.

- A presentation that covers all of the bases (revenue, audience, digital etc) of what is currently happening in the commercial radio industry. An excellent starting point for anyone who would like some form of context for the industry as a whole.

Andrew Harrison, Radio Advertising Bureau – “The Future Of Commercial Radio”

  1. 1. The future of UK Commercial Radio and what it means for advertising customers Andrew Harrison – CEO, RadioCentre
  2. 2. The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Commercial Radio </li></ul><ul><li>Catalysts for change </li></ul><ul><li>The vision for UK Commercial Radio </li></ul>
  3. 3. RadioCentre R evenue A udience D igital I nfluence O rganisation
  4. 5. Our purpose The RadioCentre leads a dynamic and thriving Commercial Radio Industry, helping our members grow revenues and audience year-on-year.
  5. 6. Our purpose The RadioCentre is “ the voice” of Commercial Radio
  6. 7. R-A-D-I-O R - Revenue A - Audience D - Digital I - Influence O - Organisation
  7. 8. The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Commercial Radio </li></ul><ul><li>Catalysts for change </li></ul><ul><li>The vision for UK Commercial Radio </li></ul>
  8. 9. Audiences are holding up brilliantly despite huge growth in new media Weekly reach (% of adults 15+) Source: RAJAR
  9. 10. Radio continues to recruit listeners amongst 15-24 Digital Natives Weekly reach of 15-24 year olds by quarter for all radio Source: RAJAR
  10. 11. Commercial Radio is strongest for younger audiences 55+ 55+ 45-54 45-54 35-44 35-44 25-34 25-34 15-24 15-24 Proportion of total hours listened by age group Source: RAJAR Q1 2008 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  11. 12. % of time spent with each medium on average day Base: All adults 15+ Source: Touchpoints 2 Radio is an important medium in consumers’ lives Radio remains under invested-in relation to its share of consumers’ time % share of display revenue Source : NMR 2007
  12. 13. R-A-D-I-O R - Revenue A - Audience D - Digital I - Influence O - Organisation
  13. 14. R - Revenue Source : RadioCentre -7.3% -9.5% -1.6% +0.8% +5.4% +7.1% +6.7%
  14. 15. RadioCentre Certificate of Excellence
  15. 16. RAB – driving revenue growth
  16. 17. Not Always An Easy Sell A Medium I Know & Like Hooper Galton qualitative research, Dec 2007 Lots Of Other Options The challenge radio faces BENIGN NEGLECT
  17. 18. RAB activity 4. Agency events 3. Strategy Consultants 2. Reports <ul><li>Trade events </li></ul>
  18. 19. R each/frequency A udio D ayparts I ntimate O nline Re-allocate some of your media budget to radio and you will get more overall effect for the same investment
  19. 21. A – Audience
  20. 22. D – Digital A digital media world complements not competes with radio
  21. 23. Digital platform s are extending radio’s distribution
  22. 24. Digital radio now accounts for 18% of all Commercial Radio listening Commercial radio: Share of Listening Hours % listening via platform Source: RAJAR Q2 08
  23. 25. www.radiocentre.org/player New RCP graphic
  24. 26. I– Influence Create optimal environment for Commercial Radio to grow
  25. 27. Achieving a level playing field with the BBC Local Video
  26. 28. The current status of Commercial Radio <ul><li>Radio is important for consumers </li></ul><ul><li>Huge radio audience is holding up despite plethora of new media choices </li></ul><ul><li>Digital platforms will help enhance radio’s relevance & listening </li></ul>
  27. 29. The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Commercial Radio </li></ul><ul><li>Catalysts for change </li></ul><ul><li>The vision for UK Commercial Radio </li></ul>
  28. 30. Marketplace change The Times, 30 June 08 The Telegraph, 15 June 08 BBC News Online, 13 Sept 07
  29. 31. RAB response EVENT: A new vision for UK Commercial Radio 18 th September
  30. 32. Ownership change
  31. 33. Digital change - DRWG
  32. 34. Digital future <ul><li>DAB & Broadband </li></ul><ul><li>UK broadcast </li></ul><ul><li>FREE </li></ul><ul><li>MOBILE </li></ul><ul><li>PROPRIETARY </li></ul><ul><li>ROBUST </li></ul><ul><li>Audience data </li></ul><ul><li>More national CR stations </li></ul><ul><li>Low level interaction </li></ul><ul><li>Global online </li></ul><ul><li>Worldwide choice </li></ul><ul><li>Return path </li></ul><ul><li>Alternative revenue streams </li></ul><ul><li>Links to station websites </li></ul>
  33. 35. The future of UK Commercial Radio <ul><li>RadioCentre – objectives & strategy </li></ul><ul><li>The current status of Commercial Radio </li></ul><ul><li>Catalysts for change </li></ul><ul><li>The vision for UK Commercial Radio </li></ul>
  34. 36. The vision for UK Commercial Radio Deliver optimum value for advertisers Deliver optimum choice for listeners COMPETITIVELY Easier access to the whole CR listener & online community Take the game to the BBC and build share of listening COLLECTIVELY ADVERTISERS LISTENERS
  35. 37. Universal McCann immersion week 28 July Monday Starts with a Classic FM Breakfast 9:30am Andrew Harrison, RadioCentre “ The Future of Commercial Radio” 3:00pm David Meliveo, Autoglass “ How radio has built Autoglass” 29 July Tuesday Starts with an LBC Breakfast 9:30am Simon Cole & John Quinn, UBC Media “ Radio as a retailer” 12:30pm Moz Dee, talkSPORT “ Commercial Radio vs the BBC” 4:30pm Andria Vidler & Dee Ford, BauerRadio “ How UK brands are evolving in the digital age” 30 July Wednesday Starts with a talkSPORT Breakfast 10:00am Don Thomson, Global Radio “ Global Radio’s vision for the future” 11:30pm David Muniz, Gaydar Radio “ The power of discrete, targeted radio brands” 1:00pm John McGeough & Simon Daglish, GCap Media “ Fresh thinking with GCap” 3:30pm Steve Ackerman, Somethin’ Else “ Branded content on Commercial Radio” 31 July Thursday 9:30am Julian Carter, Paul Fairburn & John Myers, GMG Radio “ Taking on the BBC” 11:30am Martin Stiksel, Last FM “ The growing role of personalised online radio” 4:30pm Donnach O’Driscoll & Nick Hewat, Virgin Radio “ Meet the new owners of Virgin Radio” From 7pm join us for the Heart music quiz with Toby Anstis 1 Aug Friday Starts with a Kiss Breakfast 10:30am Jonathan Arendt, NME Radio “ NME Radio and their new proposition” 12:30pm DJ Q&A With special guests , inc. Christian O’Connell, Ricky & Melvin 4pm onwards Kiss FM host Agency DJ of the year

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