By developing a comprehensive communications plan which includes social media strategies, libraries can firmly establish their 21st century relevance to become academic and cultural hubs of the community. Public relations, marketing and fundraising strategies must be coordinated to include Web 2.0 technology and social networking. Particularly in challenging economic times, the real potential for libraries in embracing social media lies in community building and advocacy with the goal of raising money as just one part of a larger public relations strategy.
Present at ALADN Conference, March 22, 2010, by Mark Mattison, MPA, Advancement Officer, University of Missouri-Kansas City and Sharon L. Bostick, Ph.D. Dean of Libraries, University of Missouri-Kansas City
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