FOTE09 - Peter Robinson: A Pocket University: Open Content and Mobile Technology - Oxford on iTunesU

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Peter Robinson's talk at ULCC's Future of Technology in Education conference on October 2nd, 2009

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FOTE09 - Peter Robinson: A Pocket University: Open Content and Mobile Technology - Oxford on iTunesU

  1. 1. A Pocket University Peter Robinson Computing Services Oxford University
  2. 2. Open Content and Mobile Technology - Oxford on iTunesU Peter Robinson Computing Services, Oxford University Barry Cornelius, Steve Pierce & Carl Marshall
  3. 3. Story of itunes.ox.ac.uk Online talks, events, interviews and conferences
  4. 4. Even august institutions.. such as Oxford are embracing Web 2.0
  5. 5. Institutional Change
  6. 6. Up the Down Escalator
  7. 7. Oxford IT Devolved federated landscape ■ 46 Colleges & Halls, 200+ departments, ? AV units ■ 100+ AD domains, eDirectory, other DS ■ MIT) KDC only global source for authentication (not used globally!
  8. 8. Oxford IT Devolved federated landscape ~ 500K emails a day ~ 72,000 IP hosts / PCs ~ 32,000 Usernames
  9. 9. April 2008- Oct 2008 • Opportunity for Oxford to one of the first non-US universities in iTunesU
  10. 10. April 2008- Oct 2008 • Opportunity for Oxford to one of the first non-US universities in iTunesU • but Oxford had no ■ central online audio-video repository ■ budget
  11. 11. Hidden Webcast Videos
  12. 12. Transmission
  13. 13. What is podcasting? + = Image attributions http://www.ikony.w.inds.pl/images/ikony/Web_2_0_RSS_Icon_2_by_datamouse.jpg http://www1.istockphoto.com/file_thumbview_approve/4510501/2/istockphoto_4510501-multimedia-icons-color.jpg
  14. 14. What is podcasting? + = Image attributions http://www.ikony.w.inds.pl/images/ikony/Web_2_0_RSS_Icon_2_by_datamouse.jpg http://www1.istockphoto.com/file_thumbview_approve/4510501/2/istockphoto_4510501-multimedia-icons-color.jpg
  15. 15. Whatever. Wherever. Whenever.
  16. 16. Freshers Survey - Mobile is the norm 100 80 60 40 20 0 PDA Mobile Phone DVD Player Memory Stick MP3 Player Digital Camera Video Camera Desktop Computer Laptop Computer 2004 2005 2006 2007 2008
  17. 17. 100 Ownership (%) 80 60 40 20 0 PDA DVD Player MP3 Player Desktop Computer 2004 2005 2006 2007 2008
  18. 18. Anatomy of a podcast Album Podcast Feed Album Art Collection Container Folder Podcast Recordings Items Media Items Video Podcast Files Podcast
  19. 19. iTunes U in October 2008 Three bricks along the top - access to sites within iTunes U. Categories (on the left) - access to topic areas. There is a top downloads box (on the right) - quick access to popular recordings. Lower down on the left, link Universities & Colleges
  20. 20. Oxford Podcast Community http://users.ox.ac.uk/~busch/
  21. 21. Devolved workflow via OxITEMS RSS Engine FAQ - is it free and open ? Yes ! - RSS/MP3
  22. 22. • Course Level When you configure a tab, you tell it: The name of the tab; the URL of the RSS feed; how often to read the RSS feed; an e-mail address for reporting problems. The listing of the tracks for the currently selected tab is taken daily from the RSS feed.
  23. 23. Video podcast example 21s http://rss.oucs.ox.ac.uk/mat/nanotechnology-video/rss20.xml
  24. 24. Without visuals? Medieval English Lecture http://rss.oucs.ox.ac.uk/engfac/podcasts-medieval/rss20.xml 40s
  25. 25. A good compromise 20s http://rss.oucs.ox.ac.uk/politics/german-politics-slides-video/rss20.xml
  26. 26. Generating new content • New material every week produced by depts • New conversational podcasts fit for the medium ■ Inside Science ■ Conversations with Philosophers ■ Day to day coverage of the Credit Crunch ■ Artshows by students ■ Student poetry slams ■ Students interviewing experts
  27. 27. Pathways ■ Taking the Grand Tour ■ 200 + members
  28. 28. Legal
  29. 29. Oxford on iTunes U launch
  30. 30. iTunes U today Album covers - access to OXITEMS podcast feeds within iTunes U. Divisions (on the top left) - access to topic areas. There is a top downloads box (on the right) - quick access to popular recordings.
  31. 31. Oxford Podcast FAQs • Free,Free,Free • Parallel Web portal • iTunes U content is on Oxford servers • Content is not owned by Apple • Standards based - MP3/MPEG4 • Material donated by academics • Free to download, subscribe and use
  32. 32. Marketing
  33. 33. 1,000,00 downloads + No 1 hit
  34. 34. Oxford Usage Statistics •1 million downloads in 10 mths • Popular feeds have 2,500+ downloads per week • 956 items in 186 RSS podcast feeds • Mainly 1 hr lectures • 75% audio only • Parallel Web Portal - 10% of downloads • Stiglitz “Credit Crunch” talk • Romp through Philosophy • Building a business
  35. 35. A million downloads in 10 mths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•UI change •Mailshot !#$" )!!!!" !" !" •Mailshot $!!'+!,+$(" $!!'+!,+$'" $!!'+(!+!)" $!!'+(!+(," $!!'+((+!," $!!'+($+!-" $!!'+($+$(" $!!'+($+$'" $!!,+!(+((" $!!,+!(+('" $!!,+!(+$)" $!!,+!$+!(" $!!,+!$+!'" $!!,+!$+()" $!!,+!*+!(" $!!,+!*+!'" $!!,+!*+()" $!!,+!*+$," $!!,+!%+!)" $!!,+!%+(," $!!,+!)+(-" $!!,+!)+*(" $!!,+!&+!-" $!!,+!&+$(" $!!,+!&+$'" $!!,+!-+!)" $!!,+!-+(," $!!,+!'+!," $!!'+(!+($" $!!'+(!+$&" $!!'+((+!$" $!!'+((+(&" $!!'+((+$*" $!!'+((+*!" $!!'+($+(%" $!!,+!(+!%" $!!,+!$+$$" $!!,+!*+$$" $!!,+!%+($" $!!,+!%+$&" $!!,+!)+!*" $!!,+!)+(!" $!!,+!)+$%" $!!,+!&+(%" $!!,+!-+($" $!!,+!-+$&" $!!,+!'+!$" $!!,+!'+(&" $!!,+!'+$*" $!!,+!'+*!" $!!,+!,+!&" $!!,+!,+(*" *7#($73()
  36. 36. Is iTunes Web2.0 ?
  37. 37. The university commitment is considerable!
  38. 38. How soon is now?
  39. 39. Your own personal pocket university - A PLE
  40. 40. Your own personal pocket university - A PLE
  41. 41. • “Enterprise level podcasting” ■ Partnership Oxford,Cambridge,Open ■ Friends - UCL, Reading, Nottingham, Brookes, Sheffield OpenCast etc
  42. 42. JISC Steeple project • Work on ■ Aggregation ■ Web Portals ■ Servers - Encoding engines, but not capture ■ Content management, workflow and legal processes • Wiki etc - http://steeple.org.uk/ • Free manuals, guides, FAQs, code !
  43. 43. • “Enterprise level podcasting” Oxford,Cambridge,Open
  44. 44. Steeple Podcast Portal Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009
  45. 45. Steeple Podcast Portal Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009
  46. 46. Steeple Podcast Portal Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009
  47. 47. Steeple Podcast Portal Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009
  48. 48. Steeple Podcast Portal Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009
  49. 49. Steeple Podcast Portal Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009
  50. 50. Future = Open Content
  51. 51. Oxford OpenSpires New JISC 1 year project - Open Content Strand Podcasting Open Educational Resources released under Creative Commons Institutional Change - “Hearts and minds”
  52. 52. Oxford OpenSpires New JISC 1 year project - Open Content Strand Podcasting Open Educational Resources released under Creative Commons Institutional Change - “Hearts and minds”
  53. 53. •ʻOn-line Innovation in Higher Educationʼ Professor Sir Ron Cooke, Chair of JISC Board, 2008 "1) a new approach to virtual education based on a corpus of open learning content: the UK must have a core of open access learning resources organised in a coherent way to support on-line and blended learning by all higher education institutions and to make it more widely available in non- HE environments. This needs to be supported by national centres of excellence to provide quality control, essential updating, skills training, and research and development in educational technology, e-pedagogy and educational psychology. "
  54. 54. •ʻOn-line Innovation in Higher Educationʼ Professor Sir Ron Cooke, Chair of JISC Board, 2008 "1) a new approach to virtual education based on a corpus of open learning content: the UK must have a core of open access learning resources organised in a coherent way to support on-line and blended learning by all higher education institutions and to make it more widely available in non- HE environments. This needs to be supported by national centres of excellence to provide quality control, essential updating, skills training, and research and development in educational technology, e-pedagogy and educational psychology. " Questions - Can we create a UK audio visual corpus? How would UK HE market it? The implications of Open content ?
  55. 55. The implications of Open Content ?
  56. 56. What do I get?
  57. 57. Commitment to share ■ (Hall, 2001) suggests four reasons .... 1. Personal need, or anticipated reciprocity: learner has a pre-existing expectation that he will receive actionable and useful information in return. 2. Reputation: learner feels he can improve his visibility and influence to others in the community, e.g. leading to more work or status in the future. 3. Altruism, or the perception of efficacy of the community in sharing knowledge as a ‘public good’, especially when contributions are seen as important, relevant and related to outcomes. 4. (Tangible) reward: learners negotiate to get some kind of more tangible asset (financial reward, bond, etc.) in return.
  58. 58. http://www.creativecommons.org.uk/cclogolarge.png
  59. 59. Future = Open Content+Community
  60. 60. OpenStreetMap
  61. 61. Crowd-sourcing
  62. 62. WWI Poetry Digital Archive
  63. 63. Galaxy Zoo - classify the stars
  64. 64. virtual oxford
  65. 65. m.ox.ac.uk
  66. 66. m.ox.ac.uk Erehwon Project & OXPOINTS (Fernando, Dutton, Rahtz .. )
  67. 67. m.ox.ac.uk
  68. 68. Future = Open Content+Community
  69. 69. It makes you think... Contact peter.robinson@oucs.ox.ac.uk JISC Steeple JISC OpenSpires OpenCast Erehwon itunes.ox.ac.uk
  70. 70. And then there is Art... 32s http://rss.oucs.ox.ac.uk/rusksch/pack2008-video/rss20.xml

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