FOTE09 - Peter Robinson: A Pocket University: Open Content and Mobile Technology - Oxford on iTunesU

A Pocket University Peter Robinson Computing Services Oxford University

Open Content and Mobile Technology - Oxford on iTunesU Peter Robinson Computing Services, Oxford University Barry Cornelius, Steve Pierce & Carl Marshall

Story of itunes.ox.ac.uk Online talks, events, interviews and conferences

Even august institutions.. such as Oxford are embracing Web 2.0

Institutional Change

Up the Down Escalator

Oxford IT Devolved federated landscape ■ 46 Colleges & Halls, 200+ departments, ? AV units ■ 100+ AD domains, eDirectory, other DS ■ MIT) KDC only global source for authentication (not used globally!

Oxford IT Devolved federated landscape ~ 500K emails a day ~ 72,000 IP hosts / PCs ~ 32,000 Usernames

April 2008- Oct 2008 • Opportunity for Oxford to one of the ﬁrst non-US universities in iTunesU

April 2008- Oct 2008 • Opportunity for Oxford to one of the ﬁrst non-US universities in iTunesU • but Oxford had no ■ central online audio-video repository ■ budget

Hidden Webcast Videos

Transmission

What is podcasting? + = Image attributions http://www.ikony.w.inds.pl/images/ikony/Web_2_0_RSS_Icon_2_by_datamouse.jpg http://www1.istockphoto.com/ﬁle_thumbview_approve/4510501/2/istockphoto_4510501-multimedia-icons-color.jpg

Whatever. Wherever. Whenever.

Freshers Survey - Mobile is the norm 100 80 60 40 20 0 PDA Mobile Phone DVD Player Memory Stick MP3 Player Digital Camera Video Camera Desktop Computer Laptop Computer 2004 2005 2006 2007 2008

100 Ownership (%) 80 60 40 20 0 PDA DVD Player MP3 Player Desktop Computer 2004 2005 2006 2007 2008

Anatomy of a podcast Album Podcast Feed Album Art Collection Container Folder Podcast Recordings Items Media Items Video Podcast Files Podcast

iTunes U in October 2008 Three bricks along the top - access to sites within iTunes U. Categories (on the left) - access to topic areas. There is a top downloads box (on the right) - quick access to popular recordings. Lower down on the left, link Universities & Colleges

Oxford Podcast Community http://users.ox.ac.uk/~busch/

Devolved workﬂow via OxITEMS RSS Engine FAQ - is it free and open ? Yes ! - RSS/MP3

• Course Level When you conﬁgure a tab, you tell it: The name of the tab; the URL of the RSS feed; how often to read the RSS feed; an e-mail address for reporting problems. The listing of the tracks for the currently selected tab is taken daily from the RSS feed.

Video podcast example 21s http://rss.oucs.ox.ac.uk/mat/nanotechnology-video/rss20.xml

Without visuals? Medieval English Lecture http://rss.oucs.ox.ac.uk/engfac/podcasts-medieval/rss20.xml 40s

A good compromise 20s http://rss.oucs.ox.ac.uk/politics/german-politics-slides-video/rss20.xml

Generating new content • New material every week produced by depts • New conversational podcasts ﬁt for the medium ■ Inside Science ■ Conversations with Philosophers ■ Day to day coverage of the Credit Crunch ■ Artshows by students ■ Student poetry slams ■ Students interviewing experts

Pathways ■ Taking the Grand Tour ■ 200 + members

Legal

Oxford on iTunes U launch

iTunes U today Album covers - access to OXITEMS podcast feeds within iTunes U. Divisions (on the top left) - access to topic areas. There is a top downloads box (on the right) - quick access to popular recordings.

Oxford Podcast FAQs • Free,Free,Free • Parallel Web portal • iTunes U content is on Oxford servers • Content is not owned by Apple • Standards based - MP3/MPEG4 • Material donated by academics • Free to download, subscribe and use

Marketing

1,000,00 downloads + No 1 hit

Oxford Usage Statistics •1 million downloads in 10 mths • Popular feeds have 2,500+ downloads per week • 956 items in 186 RSS podcast feeds • Mainly 1 hr lectures • 75% audio only • Parallel Web Portal - 10% of downloads • Stiglitz “Credit Crunch” talk • Romp through Philosophy • Building a business

A million downloads in 10 mths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•UI change •Mailshot !#$" )!!!!" !" !" •Mailshot $!!'+!,+$(" $!!'+!,+$'" $!!'+(!+!)" $!!'+(!+(," $!!'+((+!," $!!'+($+!-" $!!'+($+$(" $!!'+($+$'" $!!,+!(+((" $!!,+!(+('" $!!,+!(+$)" $!!,+!$+!(" $!!,+!$+!'" $!!,+!$+()" $!!,+!*+!(" $!!,+!*+!'" $!!,+!*+()" $!!,+!*+$," $!!,+!%+!)" $!!,+!%+(," $!!,+!)+(-" $!!,+!)+*(" $!!,+!&+!-" $!!,+!&+$(" $!!,+!&+$'" $!!,+!-+!)" $!!,+!-+(," $!!,+!'+!," $!!'+(!+($" $!!'+(!+$&" $!!'+((+!$" $!!'+((+(&" $!!'+((+$*" $!!'+((+*!" $!!'+($+(%" $!!,+!(+!%" $!!,+!$+$$" $!!,+!*+$$" $!!,+!%+($" $!!,+!%+$&" $!!,+!)+!*" $!!,+!)+(!" $!!,+!)+$%" $!!,+!&+(%" $!!,+!-+($" $!!,+!-+$&" $!!,+!'+!$" $!!,+!'+(&" $!!,+!'+$*" $!!,+!'+*!" $!!,+!,+!&" $!!,+!,+(*" *7#($73()

Is iTunes Web2.0 ?

The university commitment is considerable!

How soon is now?

Your own personal pocket university - A PLE

• “Enterprise level podcasting” ■ Partnership Oxford,Cambridge,Open ■ Friends - UCL, Reading, Nottingham, Brookes, Sheffield OpenCast etc

JISC Steeple project • Work on ■ Aggregation ■ Web Portals ■ Servers - Encoding engines, but not capture ■ Content management, workﬂow and legal processes • Wiki etc - http://steeple.org.uk/ • Free manuals, guides, FAQs, code !

• “Enterprise level podcasting” Oxford,Cambridge,Open

Steeple Podcast Portal Steeple - Bjoern Hassler, Peter Robinson,Carl Marshall 2009

Future = Open Content

Oxford OpenSpires New JISC 1 year project - Open Content Strand Podcasting Open Educational Resources released under Creative Commons Institutional Change - “Hearts and minds”

•ʻOn-line Innovation in Higher Educationʼ Professor Sir Ron Cooke, Chair of JISC Board, 2008 "1) a new approach to virtual education based on a corpus of open learning content: the UK must have a core of open access learning resources organised in a coherent way to support on-line and blended learning by all higher education institutions and to make it more widely available in non- HE environments. This needs to be supported by national centres of excellence to provide quality control, essential updating, skills training, and research and development in educational technology, e-pedagogy and educational psychology. "

•ʻOn-line Innovation in Higher Educationʼ Professor Sir Ron Cooke, Chair of JISC Board, 2008 "1) a new approach to virtual education based on a corpus of open learning content: the UK must have a core of open access learning resources organised in a coherent way to support on-line and blended learning by all higher education institutions and to make it more widely available in non- HE environments. This needs to be supported by national centres of excellence to provide quality control, essential updating, skills training, and research and development in educational technology, e-pedagogy and educational psychology. " Questions - Can we create a UK audio visual corpus? How would UK HE market it? The implications of Open content ?

The implications of Open Content ?

What do I get?

Commitment to share ■ (Hall, 2001) suggests four reasons .... 1. Personal need, or anticipated reciprocity: learner has a pre-existing expectation that he will receive actionable and useful information in return. 2. Reputation: learner feels he can improve his visibility and influence to others in the community, e.g. leading to more work or status in the future. 3. Altruism, or the perception of efficacy of the community in sharing knowledge as a ‘public good’, especially when contributions are seen as important, relevant and related to outcomes. 4. (Tangible) reward: learners negotiate to get some kind of more tangible asset (financial reward, bond, etc.) in return.

http://www.creativecommons.org.uk/cclogolarge.png

Future = Open Content+Community

OpenStreetMap

Crowd-sourcing

WWI Poetry Digital Archive

Galaxy Zoo - classify the stars

virtual oxford

m.ox.ac.uk

m.ox.ac.uk Erehwon Project & OXPOINTS (Fernando, Dutton, Rahtz .. )

m.ox.ac.uk

Future = Open Content+Community

It makes you think... Contact peter.robinson@oucs.ox.ac.uk JISC Steeple JISC OpenSpires OpenCast Erehwon itunes.ox.ac.uk

And then there is Art... 32s http://rss.oucs.ox.ac.uk/rusksch/pack2008-video/rss20.xml

FOTE09 - Peter Robinson: A Pocket University: Open Content and Mobile Technology - Oxford on iTunesU

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