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Galaxy Chocolate Presentation Presentation Transcript

  • 1.
    • Primary Research
    • 2. Secondary Research
    - Three Ideas
  • 3. - For My Primary Research For Galaxy Chocolate I
    Have Analyzed Five Galaxy Advertisements From The
    Uk To Help Me To See How Galaxy Usually Advertise The Produce And What The Main Target Audience Is, as well as taking a survey.
  • 4. 1. Galaxy Chocolate Advertisement 1980 – Country Taste
  • 5. 2. Galaxy Advertisement – Reading Companion
  • 6. 3. Galaxy Advertisement 1990 – Why Have Cotton, When You Could Have Silk?
  • 7. 4. Galaxy Advertisement - Train
  • 8. 5. Galaxy Advertisement 1998 - Why Have Cotton, When You Could Have Silk?
  • 9. Questionnaire
    I Also sent out a survey multiple times to male and females from Different age ranges to find out there opinion.
  • 10. I asked 7 males and 5 females what they would rate Galaxy chocolate 1 out of 5,
    1 being the worst and 5 being the best. There Answers:
  • 11. I also asked 7 males and 5 females If They Was Happy With The Price Of Galaxy Chocolate, There Answers:
  • 12. Last but not least I asked 7 males and 5 females If They Would Normally Buy Galaxy For Themselves Or Others, There Answers:
    https://spreadsheets.google.com/viewform?formkey=dE9oVVF0RnB4X0UyV1FCTDYyWFFuaEE6MQ
  • 13. Swot Analyses
    Threats: Cadbury's Dairy Milk Are A Potential Threat To Galaxy As They Also Specialize In Smooth Tasting Milk Chocolate For A Cheaper Price.
    Strengths: Galaxy Milk Chocolate Is Known For It's Rich, Smooth, Creamy Taste.
    Weaknesses: Like Most Chocolate Bars Galaxy Is High In Sugar& Fattening.
    Opportunities: Galaxy Company Was Acquired By Mars, Incorporated In 1886, this would have given Galaxy a batter chance to expand.
  • 14.
  • 15. Secondary Research
    1956
    1986
    2007
  • 16. BCAP Code
    Committee Of Advertising
    Practice
  • 17.
  • 18. Advertisement Idea 1
  • 19. Advertisement Idea 2
  • 20. Advertisement Idea 3