- For My Primary Research For Galaxy Chocolate I Have Analyzed Five Galaxy Advertisements From The Uk To Help Me To See How Galaxy Usually Advertise The Produce And What The Main Target Audience Is, as well as taking a survey.
1. Galaxy Chocolate Advertisement 1980 – Country Taste
2. Galaxy Advertisement – Reading Companion
3. Galaxy Advertisement 1990 – Why Have Cotton, When You Could Have Silk?
4. Galaxy Advertisement - Train
5. Galaxy Advertisement 1998 - Why Have Cotton, When You Could Have Silk?
Questionnaire I Also sent out a survey multiple times to male and females from Different age ranges to find out there opinion.
I asked 7 males and 5 females what they would rate Galaxy chocolate 1 out of 5, 1 being the worst and 5 being the best. There Answers:
I also asked 7 males and 5 females If They Was Happy With The Price Of Galaxy Chocolate, There Answers:
Last but not least I asked 7 males and 5 females If They Would Normally Buy Galaxy For Themselves Or Others, There Answers: https://spreadsheets.google.com/viewform?formkey=dE9oVVF0RnB4X0UyV1FCTDYyWFFuaEE6MQ
Swot Analyses Threats: Cadbury's Dairy Milk Are A Potential Threat To Galaxy As They Also Specialize In Smooth Tasting Milk Chocolate For A Cheaper Price. Strengths: Galaxy Milk Chocolate Is Known For It's Rich, Smooth, Creamy Taste. Weaknesses: Like Most Chocolate Bars Galaxy Is High In Sugar& Fattening. Opportunities: Galaxy Company Was Acquired By Mars, Incorporated In 1886, this would have given Galaxy a batter chance to expand.