Galaxy Chocolate Presentation

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Galaxy Chocolate Presentation

  1. 1. <ul><li>Primary Research
  2. 2. Secondary Research</li></ul>- Three Ideas<br />
  3. 3. - For My Primary Research For Galaxy Chocolate I <br />Have Analyzed Five Galaxy Advertisements From The<br /> Uk To Help Me To See How Galaxy Usually Advertise The Produce And What The Main Target Audience Is, as well as taking a survey.<br />
  4. 4. 1. Galaxy Chocolate Advertisement 1980 – Country Taste<br />
  5. 5. 2. Galaxy Advertisement – Reading Companion<br />
  6. 6. 3. Galaxy Advertisement 1990 – Why Have Cotton, When You Could Have Silk?<br />
  7. 7. 4. Galaxy Advertisement - Train<br />
  8. 8. 5. Galaxy Advertisement 1998 - Why Have Cotton, When You Could Have Silk?<br />
  9. 9. Questionnaire<br />I Also sent out a survey multiple times to male and females from Different age ranges to find out there opinion.<br />
  10. 10. I asked 7 males and 5 females what they would rate Galaxy chocolate 1 out of 5,<br />1 being the worst and 5 being the best. There Answers:<br />
  11. 11. I also asked 7 males and 5 females If They Was Happy With The Price Of Galaxy Chocolate, There Answers:<br />
  12. 12. Last but not least I asked 7 males and 5 females If They Would Normally Buy Galaxy For Themselves Or Others, There Answers:<br />https://spreadsheets.google.com/viewform?formkey=dE9oVVF0RnB4X0UyV1FCTDYyWFFuaEE6MQ<br />
  13. 13. Swot Analyses<br />Threats: Cadbury's Dairy Milk Are A Potential Threat To Galaxy As They Also Specialize In Smooth Tasting Milk Chocolate For A Cheaper Price.<br />Strengths: Galaxy Milk Chocolate Is Known For It's Rich, Smooth, Creamy Taste.<br />Weaknesses: Like Most Chocolate Bars Galaxy Is High In Sugar& Fattening.<br />Opportunities: Galaxy Company Was Acquired By Mars, Incorporated In 1886, this would have given Galaxy a batter chance to expand.<br />
  14. 14.
  15. 15. Secondary Research<br />1956<br />1986<br />2007<br />
  16. 16. BCAP Code<br />Committee Of Advertising<br />Practice<br />
  17. 17.
  18. 18. Advertisement Idea 1 <br />
  19. 19. Advertisement Idea 2 <br />
  20. 20. Advertisement Idea 3 <br />

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