1. A technique for rapid idea generation! ! ! ! ! Peter Otto UK UXPA 21 March 2013
2. Constrain:• Format (e.g. paper only)• Time (set time limit and number of solutions)• Tools (no computers, just sharpies)…to avoid getting into detail
3. De-constrain:• Technologies (anything is possible) • Scope (no project limitations)• Resources (whatever it takes, it can be done!)…to break out of preconceptions, heuristics andbiases
4. Anything is possible.
5. Share in a group.
6. Personality (Curiosity and Idea Generation (Fluency,Tolerance for Ambiguity) Originality, Incubation and Illumination)Motivation (Intrinsic, Conﬁdence (Producing,Extrinsic and Sharing andAchievement) Implementing)
7. Let’s put the technique in practice:
8. Something silly to warm up andget you in the mindset.
9. Wide solution space = more potential ideas!Simple possible solutions = less time used!Humourous/absurd character = less worry
10. Examples: Design a device to amuse a dog…Design a device to communicate with aliens…Design a device to overcome trafﬁc jams…Design a device to change the weather…
11. In a group of 3 design 3 solutions !in 3 minutes.!!Share some of you ideas…!
12. A more serious task to follow…
13. Design for Star Treck• Travel into a future 300 years from now
14. Design 3 ideas in 6 minutes• You need to ﬁnd a solution to the problem for PA’s to book video conferences with multiple people in multiple places.They need to be able to:• Find gaps in people’s diaries.• Find available video conferencing facilities at multiple locations.• Make a booking
15. Turning the output into something useful:!!Extract key qualities and design drivers!!Translate ideas into today’s technology!
16. Thank you.!!!!Credits!Martin Storey and Aoife NiMhorain for introducing me the“warmup” design games, Alan Cooper for the “design forStarTrek” idea and Batey/Irwing for the four creativity traits.