Your SlideShare is downloading. ×
  • Like
Uxpa creativity workshop peter otto 1
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Uxpa creativity workshop peter otto 1

  • 234 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
234
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
3
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. A technique for rapid idea generation! ! ! ! ! Peter Otto UK UXPA 21 March 2013
  • 2. Constrain:•  Format (e.g. paper only)•  Time (set time limit and number of solutions)•  Tools (no computers, just sharpies)…to avoid getting into detail
  • 3. De-constrain:•  Technologies (anything is possible) •  Scope (no project limitations)•  Resources (whatever it takes, it can be done!)…to break out of preconceptions, heuristics andbiases
  • 4. Anything is possible.
  • 5.            Share in a group.                
  • 6. Personality (Curiosity and Idea Generation (Fluency,Tolerance for Ambiguity) Originality, Incubation and Illumination)Motivation (Intrinsic, Confidence (Producing,Extrinsic and Sharing andAchievement) Implementing)
  • 7. Let’s put the technique in practice:
  • 8. Something silly to warm up andget you in the mindset.
  • 9. Wide solution space = more potential ideas!Simple possible solutions = less time used!Humourous/absurd character = less worry
  • 10. Examples: Design a device to amuse a dog…Design a device to communicate with aliens…Design a device to overcome traffic jams…Design a device to change the weather…
  • 11. In a group of 3 design 3 solutions !in 3 minutes.!!Share some of you ideas…!
  • 12. A more serious task to follow…
  • 13. Design for Star Treck•  Travel into a future 300 years from now
  • 14. Design 3 ideas in 6 minutes•  You need to find a solution to the problem for PA’s to book video conferences with multiple people in multiple places.They need to be able to:•  Find gaps in people’s diaries.•  Find available video conferencing facilities at multiple locations.•  Make a booking
  • 15. Turning the output into something useful:!!Extract key qualities and design drivers!!Translate ideas into today’s technology!
  • 16. Thank you.!!!!Credits!Martin Storey and Aoife NiMhorain for introducing me the“warmup” design games, Alan Cooper for the “design forStarTrek” idea and Batey/Irwing for the four creativity traits.