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Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
Uxpa creativity workshop peter otto 1
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Uxpa creativity workshop peter otto 1

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  • 1. A technique for rapid idea generation! ! ! ! ! Peter Otto UK UXPA 21 March 2013
  • 2. Constrain:•  Format (e.g. paper only)•  Time (set time limit and number of solutions)•  Tools (no computers, just sharpies)…to avoid getting into detail
  • 3. De-constrain:•  Technologies (anything is possible) •  Scope (no project limitations)•  Resources (whatever it takes, it can be done!)…to break out of preconceptions, heuristics andbiases
  • 4. Anything is possible.
  • 5.            Share in a group.                
  • 6. Personality (Curiosity and Idea Generation (Fluency,Tolerance for Ambiguity) Originality, Incubation and Illumination)Motivation (Intrinsic, Confidence (Producing,Extrinsic and Sharing andAchievement) Implementing)
  • 7. Let’s put the technique in practice:
  • 8. Something silly to warm up andget you in the mindset.
  • 9. Wide solution space = more potential ideas!Simple possible solutions = less time used!Humourous/absurd character = less worry
  • 10. Examples: Design a device to amuse a dog…Design a device to communicate with aliens…Design a device to overcome traffic jams…Design a device to change the weather…
  • 11. In a group of 3 design 3 solutions !in 3 minutes.!!Share some of you ideas…!
  • 12. A more serious task to follow…
  • 13. Design for Star Treck•  Travel into a future 300 years from now
  • 14. Design 3 ideas in 6 minutes•  You need to find a solution to the problem for PA’s to book video conferences with multiple people in multiple places.They need to be able to:•  Find gaps in people’s diaries.•  Find available video conferencing facilities at multiple locations.•  Make a booking
  • 15. Turning the output into something useful:!!Extract key qualities and design drivers!!Translate ideas into today’s technology!
  • 16. Thank you.!!!!Credits!Martin Storey and Aoife NiMhorain for introducing me the“warmup” design games, Alan Cooper for the “design forStarTrek” idea and Batey/Irwing for the four creativity traits.

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