Open and activate
design thinking, environmental sustainability and human behaviour




                                  ...
Carbon Tippy Toes and EcoMo09
2 projects exploring
mobile/web tools and services
to help people understand
their impact on...
http://tinyurl.com/betavine-sustainability




3   Vodafone User Experience |       11 December 2009
    Sustainability
Open participation
             and transparent
             outputs




      4       Vodafone User Experience |         ...
Co-design and open prototyping




      5        Vodafone User Experience |                                   11 December...
CC | celesteh                                                                                                    CC | The ...
Most individuals cannot
      visualise their impact in
      a wider context




        7         Vodafone User Experien...
Knowing != doing




8   Vodafone User Experience |   12 November 2009
    Sustainability
Even with the wide range of
            calculators and tools available, most
            people are not able to understan...
Potential

10   Vodafone User Experience |         11 December 2009
     Sustainability
Mobile devices are uniquely
     positioned to read activity data and
     deliver information to individuals
     directl...
Designing to persuade and foster
     social support of behaviour change
     is equally as important as
     interpreting...
Design supporting individual and social change
                            Our work with sustainability
 Designing service...
Yes,
                                   But
                                  How?
14   Vodafone User Experience |      11...
15      Vodafone User Experience |
              Sustainability
                                                          ...
Personal informatics




Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail)

16      Vodafon...
Revealing the invisible




     Good Commute
     Carbon Tippy Toes concept illustration

     http://tinyurl.com/good-co...
2          Monitor
                 progress




      18      Vodafone User Experience |                                 ...
Set up goals
                                                                                                     Nike+
  ...
What is the unit of measurement?




Energy Saving Trust carbon footprint display
http://www.energysavingtrust.org.uk/calc...
What is the unit of measurement?



Carbon footprint translator                          Travel comparison tool
Carbon.to ...
What is the unit of measurement?




     Ultimate-G / Carbon Tippy Toes concept illustration
     http://tinyurl.com/ulti...
A path to deepening engagement
Move from
one step to
the next




                                  Eco-Thing / Carbon Tip...
3        Provide
                                                                                               solutions
...
Small steps
                                  Carbon calculator
                                  Energy Saving Trust
    ...
Show consequences and make me try




 Sea Level Rise Map
http://geology.com/sea-level-rise/san-francisco.shtml

26       ...
Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/




4    Fun is a
...
All play = no work…
                                                                                             Tio –
   ...
Fun fatigue?




http://www.thefuntheory.com/      http://www.youtube.com/watch?v=2lXh2n0aPyw


29   Vodafone User Experie...
5          Build on our
           social nature




      30      Vodafone User Experience |                             ...
Supporting pressure
                                                        JoinMe
                                       ...
In a nutshell

32   Vodafone User Experience |   11 December 2009
     Sustainability
Design systems that support change, not just features
Involve people in the creation.
Being involved makes them think abou...
Thank you
For more information contact:

Franco Papeschi                 Tory Dunn

User Experience                 User E...
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UKUPA WUD09 Tory Dunn and Franco Papeschi: Open and Activate

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As part of the Vodafone User Experience team, Franco Papeschi and Tory Dunn have recently carried out several projects on design and sustainability. These explored potential mobile/web tools and services aimed at helping people understand their impact on the environment and act upon it.

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  • Alternative: http://www.flickr.com/photos/showbizsuperstar/3311845999/sizes/l/in/set-72157614481170344/
  • It empowers people to empower other people (and themselves) It fosters participation of the people we wanted to reach (activists, developers) The project can live longer than our input: meta-sustainability
  • http://www.flickr.com/photos/nez/1181091743/ Attribution-Share Alike 2.0 Generic http://www.flickr.com/photos/the_rsa/3886952782 / Attribution 2.0 Generic http://www.flickr.com/photos/celesteh/3404805434/ Attribution 2.0 Generic http://www.flickr.com/photos/secretlondon/3396892516/ Attribution-Share Alike 2.0 Generic
  • Tools: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub http://www.verdiem.com/edison.aspx Verdiem Edison http://www.carbonfootprint.com/ Carbon Footprint Ltd http://www.diykyoto.com/uk DIY Kyoto www.dopplr.com Dopplr carbon calculator
  • Alternative shots: http://www.flickr.com/photos/alosojos/382725729/ http://www.flickr.com/photos/meddygarnet/3457266724/ http://www.flickr.com/photos/meddygarnet/3272256609/
  • Matt Jones says we need scales – not diets. Problem is scales should need to be visible at the right time. Also, we are not rational – sometimes we don’t consider the logical, rational, well displayed information, even if it would be easy to understand. Finally: manual input is annoying: need to minimise efforts Helpful, not completely
  • 1) Existing units: tons of CO2, 1/10 rates GoodGuide’s product reviews are rated out of 10 in three categories: Health- The impact of a company’s operations on its workers and local communities, and the impact of using a product on your health. Environmental- The life-cycle impact of a product, from manufacturing and transportation to use and final disposal. Social- Compensation, labour and human rights practices, diversity policies and working conditions. 2)Future units: product-to-product conversion 3) Extra-future: activities you perform (aggregation of products, processes, other elements of the experience)
  • 1) Existing units: tons of CO2, 1/10 rates GoodGuide’s product reviews are rated out of 10 in three categories: Health- The impact of a company’s operations on its workers and local communities, and the impact of using a product on your health. Environmental- The life-cycle impact of a product, from manufacturing and transportation to use and final disposal. Social- Compensation, labour and human rights practices, diversity policies and working conditions. 2)Future units: product-to-product conversion 3) Extra-future: activities you perform (aggregation of products, processes, other elements of the experience)
  • 1) Existing units: tons of CO2, 1/10 rates GoodGuide’s product reviews are rated out of 10 in three categories: Health- The impact of a company’s operations on its workers and local communities, and the impact of using a product on your health. Environmental- The life-cycle impact of a product, from manufacturing and transportation to use and final disposal. Social- Compensation, labour and human rights practices, diversity policies and working conditions. 2)Future units: product-to-product conversion 3) Extra-future: activities you perform (aggregation of products, processes, other elements of the experience)
  • Energy saving trust / Carbon Cutter: The tool then provides users with tips to reduce their carbon footprint, as well as a target they should reach. A GreaseMonkey script that uses AMEE to add carbon emissions to car journeys in Google Maps (click "raw" to install if you have GreaseMonkey, and then edit to put in your AMEE key details)
  • It's one thing to say, "global warming is a risk." It's another thing to say, "an atmospheric CO2 level of 450ppm will cause sea level to rise 1 - 3 meters, see if your house would be safe….“ It should be contextual!
  • TIO: the wall-mounted light switch[...] controls the lighting in the child’s room. Tio is soft and tactile, thus encourages user interaction. The character of ‘Tio’ displayed on the light switch encourages children to turn their lights off: Tio is happy when the lights have only been on for a short period of time. The longer they are left on, the angrier he becomes . This acts as an emotional reminder to turn the lights off… The recommended ‘lights-on time’ is influenced by the child’s age, their daily activities and the time of day. [...] Information (‘lights-on’ time) is sent wirelessly from the wall switch to a computer. The computer programme allows the child to track their lighting-use performance over an extended period of time. The child takes care of a ‘virtual tree’ by moderating their lighting-use performance. This engages children to make a personal contribution to reducing energy consumption.”
  • http://www.youtube.com/watch?v=2lXh2n0aPyw&feature=player_embedded What happens in the longer term, once the novelty is gone?
  • Answer is YES! If so, then….
  • Typical approach: leverage the support of a community in order to make you feel more commited to the decision you take, and to follow you along the path. By being part in a community, pressure is put on respecting the community’s norms (souveillance) Another approach is ‘challenging’ other people within the community, and try to beat them. Forget Going Green Because It's the Right Thing to Do—Go Green to Make Your Neighbors Jealous. Robert Cialdini (OPOWER): "When we send them the information that says 'You're doing better than your neighbors,' we put a smiley face emoticon next to the information." http://www.opower.com/
  • UKUPA WUD09 Tory Dunn and Franco Papeschi: Open and Activate

    1. 1. Open and activate design thinking, environmental sustainability and human behaviour Franco Papeschi Tory Dunn Vodafone Group User Experience UK UPA World Usability Day 12th November 2009 Copyright 2009 Vodafone
    2. 2. Carbon Tippy Toes and EcoMo09 2 projects exploring mobile/web tools and services to help people understand their impact on the environment and act upon it This talk covers some of the things we learned from these projects, and others we’ve encountered along the way 2 Vodafone User Experience | 12 November 2009 Sustainability
    3. 3. http://tinyurl.com/betavine-sustainability 3 Vodafone User Experience | 11 December 2009 Sustainability
    4. 4. Open participation and transparent outputs 4 Vodafone User Experience | 11 December 2009 Sustainability Original Image by liber | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/liberato/149365463/
    5. 5. Co-design and open prototyping 5 Vodafone User Experience | 11 December 2009 Sustainability Photos by Carbon Tippy Toes | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/carbontippytoes/
    6. 6. CC | celesteh CC | The RSA http://www.flickr.com/p http://www.flickr.com/photos/ hotos/celesteh/3404805 the_rsa/3886952782/ 434/ Individuals are interested in contributing however 6 Vodafone User Experience | 11 December 2009 Sustainability CC | secretlondon123on CC | Andrew* http://www.flickr.com/photos/secretlondon/3396892516/ http://www.flickr.com/photos/nez/1181091743/
    7. 7. Most individuals cannot visualise their impact in a wider context 7 Vodafone User Experience | 11 December 2009 Sustainability Original Image by Lee Nachtigal | Attribution 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
    8. 8. Knowing != doing 8 Vodafone User Experience | 12 November 2009 Sustainability
    9. 9. Even with the wide range of calculators and tools available, most people are not able to understand their impact Screengrabs from: www.greenenergyoptions.co.uk/product_range/home_energy_hub/ Home Energy Hub http://www.verdiem.com/edison.aspx Verdiem Edison http://www.carbonfootprint.com/ Carbon Footprint Ltd http://www.diykyoto.com/ukExperience | 9 Vodafone User DIY Kyoto 11 December 2009 Sustainability www.dopplr.com Dopplr carbon calculator
    10. 10. Potential 10 Vodafone User Experience | 11 December 2009 Sustainability
    11. 11. Mobile devices are uniquely positioned to read activity data and deliver information to individuals directly in context of activity 11 Vodafone User Experience | 12 November 2009 Sustainability
    12. 12. Designing to persuade and foster social support of behaviour change is equally as important as interpreting data 12 Vodafone User Experience | 12 November 2009 Sustainability
    13. 13. Design supporting individual and social change Our work with sustainability Designing services & products to support classic sustainability actions activists and experts has shown the need for REDUCE, REUSE, RECYCLE •a “path to participation” and that •different tools can provide +RETHINK via access to different points on the path Informing decision making Monitoring progress and providing feedback Collaborating Providing solutions ideally with enjoyment 13 Vodafone User Experience | 12 November 2009 Sustainability
    14. 14. Yes, But How? 14 Vodafone User Experience | 11 December 2009 Sustainability
    15. 15. 15 Vodafone User Experience | Sustainability 1 Make people aware of WHAT they are doing 11 December 2009 Image by Lars Plougmann | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/lxn271/153835672/
    16. 16. Personal informatics Dopplr.com | Personal Annual Report first half 2009 for Franco Papeschi (detail) 16 Vodafone User Experience | 12 November 2009 Sustainability
    17. 17. Revealing the invisible Good Commute Carbon Tippy Toes concept illustration http://tinyurl.com/good-commute 17 Vodafone User Experience | 12 November 2009 Sustainability
    18. 18. 2 Monitor progress 18 Vodafone User Experience | 11 December 2009 Sustainability Image by Jack Brodus | Attribution 2.0 Generic | http://www.flickr.com/photos/jackbrodus/443238285/
    19. 19. Set up goals Nike+ http://tinyurl.com/noenbu Image: Michael Verdi | Attrib. 2.0 Generic | http://www.flickr.com/photos/verdi/3263974545/ Booyah http://www.booyah.com 19 Vodafone User Experience | 11 December 2009 Sustainability
    20. 20. What is the unit of measurement? Energy Saving Trust carbon footprint display http://www.energysavingtrust.org.uk/calculator/start 20 Vodafone User Experience | 12 November 2009 Sustainability
    21. 21. What is the unit of measurement? Carbon footprint translator Travel comparison tool Carbon.to (EcoMo09 competition) Tom Parker (EcoMo09 competition) http://tinyurl.com/ecomo09-carbon-to http://tinyurl.com/ecomo09-travel 21 Vodafone User Experience | 12 November 2009 Sustainability
    22. 22. What is the unit of measurement? Ultimate-G / Carbon Tippy Toes concept illustration http://tinyurl.com/ultimate-green 22 Vodafone User Experience | 12 November 2009 Sustainability
    23. 23. A path to deepening engagement Move from one step to the next Eco-Thing / Carbon Tippy Toes concept illustration http://tinyurl.com/eco-thing 23 Vodafone User Experience | 12 November 2009 Sustainability
    24. 24. 3 Provide solutions 24 Vodafone User Experience | 11 December 2009 Sustainability Image by miss_yasmina | Attribution-Share Alike 2.0 Generic | http://www.flickr.com/photos/miss_yasmina/3778068615/
    25. 25. Small steps Carbon calculator Energy Saving Trust http://www.energysavingtrust.org.uk/cal culator/start AMEE + Google maps http://tinyurl.com/ ecomo09-AMEEmashup OPOWER http://www.opower.com/ 25 Vodafone User Experience | 11 December 2009 Sustainability
    26. 26. Show consequences and make me try Sea Level Rise Map http://geology.com/sea-level-rise/san-francisco.shtml 26 Vodafone User Experience | 12 November 2009 Sustainability
    27. 27. Image by pasotraspaso | Attribution 2.0 Generic | http://www.flickr.com/photos/pasotraspaso/3490194485/ 4 Fun is a gamechanger 27 Vodafone User Experience | 11 December 2009 Sustainability
    28. 28. All play = no work… Tio – Tim Holley http://www.timholley.de/Design_Home.html Generation Green http://www.generationgreen.co.uk/ games/eco-rangers Ultimate-G / Carbon Tippy Toes concept illustration http://tinyurl.com/ultimate-green 28 Vodafone User Experience | 12 November 2009 Sustainability
    29. 29. Fun fatigue? http://www.thefuntheory.com/ http://www.youtube.com/watch?v=2lXh2n0aPyw 29 Vodafone User Experience | 12 November 2009 Sustainability
    30. 30. 5 Build on our social nature 30 Vodafone User Experience | 11 December 2009 Sustainability Image by Crystalline Radical | Attribution 2.0 Generic | http://www.flickr.com/photos/17597931@N00/467050570/
    31. 31. Supporting pressure JoinMe http://www.join-me.co.uk/ http://www.weightwatchers.com/ Nike + http://tinyurl.com/noenbu OPOWER http://www.opower.com/ 31 Vodafone User Experience | 12 November 2009 Sustainability
    32. 32. In a nutshell 32 Vodafone User Experience | 11 December 2009 Sustainability
    33. 33. Design systems that support change, not just features Involve people in the creation. Being involved makes them think about the problem Data gives an unprecedented level of information, but must be made meaningful We don’t base our choices on information alone Context is king Help people deepen their participation understand > act > build Use social dynamics to foster change Sustainable fun (low impact + long term + generative) 33 Vodafone User Experience | 12 November 2009 Sustainability
    34. 34. Thank you For more information contact: Franco Papeschi Tory Dunn User Experience User Experience Vodafone Group Marketing Vodafone Group Marketing +44 (0)7554 436 439 +44 (0)7771 371 227 franco.papeschi@vodafone.com tory.dunn@vodafone.com Project blog: http://tinyurl.com/betavine-sustainability
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