• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
UKUPA WUD09 Meriel Lenfestey: Design For Common Good
 

UKUPA WUD09 Meriel Lenfestey: Design For Common Good

on

  • 929 views

Ecomodo is a new online service (launching before the end of the year) which will bring responsible consumerism to the masses. This talk focuses on the way UX design is being used to drive behaviour ...

Ecomodo is a new online service (launching before the end of the year) which will bring responsible consumerism to the masses. This talk focuses on the way UX design is being used to drive behaviour change for the common good, as opposed to capitalising on existing behaviours. Meriel is also Founder of Flow Interactive.

Statistics

Views

Total Views
929
Views on SlideShare
927
Embed Views
2

Actions

Likes
0
Downloads
6
Comments
0

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Here’s why... numbers
  • Waste & Resources Action Program: Meeting the UK climate change challenge: The contribution of resource efficiency
  • Waste & Resources Action Program: Meeting the UK climate change challenge: The contribution of resource efficiency
  • Waste & Resources Action Program: Meeting the UK climate change challenge: The contribution of resource efficiency
  • Waste & Resources Action Program: Meeting the UK climate change challenge: The contribution of resource efficiency
  • Imagine if you could see into the lofts, garages, cupboards, sheds etc of all the homes around you. Imagine if you had access to that stuff.
  • Think about all the times you’ve needed something and either done without, or ended up buying one yourself... Or perhaps you’ve asked around and borrowed one.Think again about the things you have stored away which you use infrequently, or particular skills you have which might be useful to your neighbours, colleagues, fellow club members.
  • Cannot be niche to make a real difference
  • Must reach mass market
  • What do you think challenges are?
  • These are not unfamiliar to us in this room
  • But there is far more of a bias on behaviour change rather than the more common market capturing
  • I know 2 ways to instigate behaviour change! Like any UX professional we prefer to focus on carrots!
  • If you visit Ecomodo today you’ll see this.I’ll show you more in a moment.
  • Why will people use it? Desire.
  • Show scenariopdf

UKUPA WUD09 Meriel Lenfestey: Design For Common Good UKUPA WUD09 Meriel Lenfestey: Design For Common Good Presentation Transcript