10 years of Travel Revolution

James Page, Partner at Feralabs helped Eidos (who went on to launch Tomb Raider), Deckchair.com one of first online flight booking engines with Bob Geldof. Worked with Newspapers, Banks, and airlines Just about to launch………………. Remote usability testing software About Me

James Page, Partner at Feralabs

helped Eidos (who went on to launch Tomb Raider),

Deckchair.com one of first online flight booking engines with Bob Geldof.

Worked with Newspapers, Banks, and airlines

Before the internet it took months to learn how to book an airline ticket Now nearly everybody can do it at anywhere

1998 Book via travel agent Paper Ticket Lots of different fares 2008 Book anywhere No ticket One fare

1998

Book via travel agent

Paper Ticket

Lots of different fares

2008

Book anywhere

No ticket

One fare

The big Computer Reservations Systems cost $100’s of millions to develop. Linked to 10,000’s of Travel Agents around the world. 100’s of programmers maintaining the system. PARS.

The big Computer Reservations Systems cost $100’s of millions to develop. Linked to 10,000’s of Travel Agents around the world. 100’s of programmers maintaining the system.

What did this take to enable people to book online from nearly anywhere? Millions on R&D ? Years of user research ?                                                                                         

Millions on R&D ?

Years of user research ?

6 months 3 guys 1 garage   NO! 

David Neeleman co-founded Morris Air David Evans, student ,brother knew Neeleman Justin Wilde. Comes later in the story

David Neeleman co-founded Morris Air

David Evans, student ,brother knew Neeleman

Justin Wilde. Comes later in the story

Sabre the largest CRS wanted $3 to $4 million. PARS.

Innovation driven by lack of money and time. Travel Agents Revenue Management Paper tickets X  X X

David Neeleman sells Morris Air. David Evans writes EARS, later called OpenSkies, in 3 months in spare time.

David Neeleman sells Morris Air.

David Evans writes EARS, later called OpenSkies, in 3 months in spare time.

Justin Wilde wrote the internet interface to OpenSkies in 3 months. So they could sell it to EasyJet.

And for these guys? Easier ? More convenient ?