UKUPA Nov 08 Wud James Page Flight Revolution

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James Page is currently a partner at Feralabs. Previously he helped Eidos (who went on to launch Tomb Raider), started Deckchair.com, one of the first online flight booking engines with Bob Geldof and in his varied career has worked with Newspapers, Banks, and airlines.

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UKUPA Nov 08 Wud James Page Flight Revolution

  1. 1. 10 years of Travel Revolution
  2. 2. <ul><li>James Page, Partner at Feralabs </li></ul><ul><li>helped Eidos (who went on to launch Tomb Raider), </li></ul><ul><li>Deckchair.com one of first online flight booking engines with Bob Geldof. </li></ul><ul><li>Worked with Newspapers, Banks, and airlines </li></ul>Just about to launch………………. Remote usability testing software About Me
  3. 3. Before the internet it took months to learn how to book an airline ticket Now nearly everybody can do it at anywhere
  4. 4. <ul><li>1998 </li></ul><ul><li>Book via travel agent </li></ul><ul><li>Paper Ticket </li></ul><ul><li>Lots of different fares </li></ul><ul><li>2008 </li></ul><ul><li>Book anywhere </li></ul><ul><li>No ticket </li></ul><ul><li>One fare </li></ul>
  5. 5. <ul><li>The big Computer Reservations Systems cost $100’s of millions to develop. Linked to 10,000’s of Travel Agents around the world. 100’s of programmers maintaining the system. </li></ul>PARS.
  6. 6. What did this take to enable people to book online from nearly anywhere? <ul><li>Millions on R&D ? </li></ul><ul><li>Years of user research ? </li></ul>                                                                                        
  7. 7. 6 months 3 guys 1 garage   NO! 
  8. 8. <ul><li>David Neeleman co-founded Morris Air </li></ul><ul><li>David Evans, student ,brother knew Neeleman </li></ul><ul><li>Justin Wilde. Comes later in the story </li></ul>
  9. 9. Sabre the largest CRS wanted $3 to $4 million. PARS.
  10. 10. Innovation driven by lack of money and time. Travel Agents Revenue Management Paper tickets X  X X
  11. 11. <ul><li>David Neeleman sells Morris Air. </li></ul><ul><li>David Evans writes EARS, later called OpenSkies, in 3 months in spare time. </li></ul>
  12. 12. Justin Wilde wrote the internet interface to OpenSkies in 3 months. So they could sell it to EasyJet.
  13. 14. And for these guys? Easier ? More convenient ?

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