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Dr Simone Stumpf from City University …
Dr Simone Stumpf from City University
Quantitative analysis and summative statistics can be powerful tools in UX but their use needs to be carefully considered. Quantitative results are not context-free – a number may be the answer to the wrong question. Much more important than understanding the answer is understanding the question in order to choose the right method to capture and analyse quantitative data.
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