Designers in all disciplines have the enviabletask of creating possibilities beyond thelimits of the mundane and predictable, toinvent not just the idea but the rationale forfutures not yet within the grasp of availabletechnique.- Syd Mead”
David A. Kirby author of the book ‘Lab Coats inHollywood: Science, Scientists, and Cinema’ andessay ‘The Future is Now: Diegetic Prototypesand the role of Popular Films in GenerationReal-world Technological Development’Diegetic Prototypes
I introduce the term ‘Diegetic prototypes’ toaccount for the ways in which cinematicdepictions of future technologiesdemonstrate to large public audiences atechnology’s need, viability and benevolence.- David A. KirbyDiegetic Prototypes”
A film’s narrative structure contextualisestechnologies within the social sphere.- David A. KirbyDiegetic Prototypes”Social profﬁng.Inﬂuencing behavour byshowing audiences asociety using something.
I like to tug on the hem of Microsoft and remind them that they need to be thinkingabout some future version of Windows that ships fully stereo-enabled, that goes inconcert with these devices, and that they should be talking to their various partners,and technology partners about this, and I think it’s going to happen.- James Cameron, speaking at Microsofts Advance 08 event”