Responsive design and the content challenge

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Noz Urbina's presentation for UXPA UK July event

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  • People run So many
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  • Responsive design and the content challenge

    1. 1. Responsive design and the content challenge noz.urbina@mekon.com @nozurbina lessworkmoreflow.blogspot.com
    2. 2. Agenda • Me • Terms – Adaptive/Responsive Design? • Many challenges – Content and UX • Adaptive Content • Collaboration to meet the challenge
    3. 3. Viva España! Congility Events Chair Content strategist Consultant/trainer Author Noz Urbina (me)
    4. 4. Becoming a Content Strategist Customer support for authoring tools Presales support Content solutions services and training Consultant for content strategies “Did you know you‟re called a „content strategist’ now?”
    5. 5. DEFINING OUR TERMS Responsive Design Adaptive Design Content and UX Adaptive Content
    6. 6. Responsive Design All content is delivered. Appearance, layouts and features are adjusted for device client-side
    7. 7. Adaptive Design Device and other context is detected, then server-side logic sends only appropriate layouts & features LinkedIn
    8. 8. App Mobile Site LinkedIn
    9. 9. THAT’S THE LEAST OF OUR WORRIES If only there were only desktop and mobile...
    10. 10. Beyond 24”
    11. 11. bit.ly/lwmf-taxDJp1 Multi-device
    12. 12. Google Glass Vuzix M100 Recon JetEpson Moverio (on sale) Telepathy One
    13. 13. BUT WHAT ABOUT THE CONTENT? The stuff that the people are actually looking for?
    14. 14. Content is the lens through which users perceive the brand http://commons.wikimedia.org/wiki/File: Oakley_sunglasses.jpg
    15. 15. Lens and Frames Must Work Together Personal Preference Functional Imperative All images http://commons.wikimedia.org
    16. 16. Content and User Experience • Great design can‟t save inappropriate content • The more diverse the interaction contexts, the more stretched content will become • Square peg, round hole, bad experience
    17. 17. Adaptive Content • Content designed to adapt to multi-channel multi-format and progressive enhancement / disclosure situations • Can be: – Transformed – Filtered • Because it‟s got: – No presentation information! – Structure – Rich metadata – Built-in, in-line semantics
    18. 18. Adaptive Content • Adaptive Content Enables Contextually- Appropriate Experiences
    19. 19. Why Now? • Multi-channel scenarios and responsive and adaptive design are raising the profile of Content Strategy and Adaptive Content • It forces people to confront real optimisation of the content‟s role in UX
    20. 20. Q&A ...and surprise book give-away! noz.urbina@mekon.com @nozurbina http://lessworkmoreflow.blogspot.com Please reach under your chairs and look for a winning sticker!

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