Becoming a Content Strategist
Customer support for authoring tools
Content solutions services and training
Consultant for content strategies
“Did you know you‟re called a „content strategist’
Recon JetEpson Moverio (on sale)
BUT WHAT ABOUT THE
The stuff that the people are actually looking for?
Content is the lens through which
users perceive the brand
Lens and Frames Must Work
Content and User Experience
• Great design can‟t
• The more diverse the
the more stretched
content will become
• Square peg, round
hole, bad experience
• Content designed to
adapt to multi-channel
• Can be:
• Because it‟s got:
– No presentation
– Rich metadata
– Built-in, in-line
• Multi-channel scenarios and
responsive and adaptive design are
raising the profile of Content
Strategy and Adaptive Content
• It forces people to confront real
optimisation of the content‟s role in
...and surprise book give-away!
Please reach under your chairs
and look for a winning sticker!
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