Responsive design and the content challenge

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Noz Urbina's presentation for UXPA UK July event

Noz Urbina's presentation for UXPA UK July event

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  • People run So many
  • http://commons.wikimedia.org/wiki/File:Oakley_sunglasses.jpg

Transcript

  • 1. Responsive design and the content challenge noz.urbina@mekon.com @nozurbina lessworkmoreflow.blogspot.com
  • 2. Agenda • Me • Terms – Adaptive/Responsive Design? • Many challenges – Content and UX • Adaptive Content • Collaboration to meet the challenge
  • 3. Viva España! Congility Events Chair Content strategist Consultant/trainer Author Noz Urbina (me)
  • 4. Becoming a Content Strategist Customer support for authoring tools Presales support Content solutions services and training Consultant for content strategies “Did you know you‟re called a „content strategist’ now?”
  • 5. DEFINING OUR TERMS Responsive Design Adaptive Design Content and UX Adaptive Content
  • 6. Responsive Design All content is delivered. Appearance, layouts and features are adjusted for device client-side
  • 7. Adaptive Design Device and other context is detected, then server-side logic sends only appropriate layouts & features LinkedIn
  • 8. App Mobile Site LinkedIn
  • 9. THAT’S THE LEAST OF OUR WORRIES If only there were only desktop and mobile...
  • 10. Beyond 24”
  • 11. bit.ly/lwmf-taxDJp1 Multi-device
  • 12. Google Glass Vuzix M100 Recon JetEpson Moverio (on sale) Telepathy One
  • 13. BUT WHAT ABOUT THE CONTENT? The stuff that the people are actually looking for?
  • 14. Content is the lens through which users perceive the brand http://commons.wikimedia.org/wiki/File: Oakley_sunglasses.jpg
  • 15. Lens and Frames Must Work Together Personal Preference Functional Imperative All images http://commons.wikimedia.org
  • 16. Content and User Experience • Great design can‟t save inappropriate content • The more diverse the interaction contexts, the more stretched content will become • Square peg, round hole, bad experience
  • 17. Adaptive Content • Content designed to adapt to multi-channel multi-format and progressive enhancement / disclosure situations • Can be: – Transformed – Filtered • Because it‟s got: – No presentation information! – Structure – Rich metadata – Built-in, in-line semantics
  • 18. Adaptive Content • Adaptive Content Enables Contextually- Appropriate Experiences
  • 19. Why Now? • Multi-channel scenarios and responsive and adaptive design are raising the profile of Content Strategy and Adaptive Content • It forces people to confront real optimisation of the content‟s role in UX
  • 20. Q&A ...and surprise book give-away! noz.urbina@mekon.com @nozurbina http://lessworkmoreflow.blogspot.com Please reach under your chairs and look for a winning sticker!