PersonaEngine
What we wanted frompersonasA way of describing a audiencethat could that support design &make the client happy
We got to a point where we had a fairly solidprocess.It would start with gathering data throughinterviews and observation....
What we were doing
Persona creation was the short straw. No onewanted to do it.Trawling through survey data and trying to makemanual comparis...
The idea
THE IDEALife would be better if we could automate theanalysis and generate all the assets we need tobuild a document.Any c...
PROFILESET OFPERSONASPERSONAVISUALISATIONRAW DATA: CSVRESEMBLANCEMATRIXPROFILEQUESTION SETPROFILECREATIONPERSONACLUSTERANA...
Jeremy (the developer) got to work on it. But histime was split between client work.As he was making progress someone offe...
Here is the one I built
PROFILES
CREATE PERSONAS
THE OUTPUT
http://personaengine.webnarrative.co.uk/persona/uxpa
Upcoming SlideShare
Loading in...5
×

PersonaEngine - James Sinclair

340

Published on

Published in: Design, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
340
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PersonaEngine - James Sinclair

  1. 1. PersonaEngine
  2. 2. What we wanted frompersonasA way of describing a audiencethat could that support design &make the client happy
  3. 3. We got to a point where we had a fairly solidprocess.It would start with gathering data throughinterviews and observation.Out of this we would build a survey.We would then spend several days analysis thesurvey data, using filters, cross tabs, basicallyeyeballing the data.Finally we had make it presentable which also tooktime. We wanted to show the work that had goneinto personas.What we were doing
  4. 4. What we were doing
  5. 5. Persona creation was the short straw. No onewanted to do it.Trawling through survey data and trying to makemanual comparisons was boring and time hungryChoices were based on intuitionWe were loosing a lot of data as filters arereductiveAnd we still had to produce charts to populateour documents.The Issues
  6. 6. The idea
  7. 7. THE IDEALife would be better if we could automate theanalysis and generate all the assets we need tobuild a document.Any completed survey response creates a patternbased on the answers they provide to thequestions.We can then compare these responses statisticallyto see who is similar and who is different.And because this is data we can generate chartswe need automatically
  8. 8. PROFILESET OFPERSONASPERSONAVISUALISATIONRAW DATA: CSVRESEMBLANCEMATRIXPROFILEQUESTION SETPROFILECREATIONPERSONACLUSTERANALYSISREPORTGOOGLECHARTSTHE MODEL
  9. 9. Jeremy (the developer) got to work on it. But histime was split between client work.As he was making progress someone offered him amore interesting job. Jeremy left. He was really theonly one who knew his work.A short time later the company went under.However this turned out to be an opportunity.THE BUMP
  10. 10. Here is the one I built
  11. 11. PROFILES
  12. 12. CREATE PERSONAS
  13. 13. THE OUTPUT
  14. 14. http://personaengine.webnarrative.co.uk/persona/uxpa
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×