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Inclusive Design – from niche to normalMobile Inclusive Design, UXPA20th September 2012Ian Hosking
2   Engineering Design Centre
Designed for humans?3                      Engineering Design Centre
A look at being human4                           Engineering Design Centre
Understanding people62 Million                       50 : 50                         Gender                               ...
Understanding people       It is normal to be different6                                     Engineering Design Centre
The future’s bright, the future’s grey                   In 1950 there were 200                       Million over 60’s   ...
Population change       The changing shape of Japan’s population pyramid8                                                 ...
Does it really matter?• In 1950 the PSR was 12:1      Potential Support Ratio (PSR) is the ratio of the number of         ...
Does it really matter?• In 2000 the PSR was 9:110                          Engineering Design Centre
Does it really matter?• In 2050 the PSR will be 4:111                              Engineering Design Centre
Does it really matter?• In 2050 for the developed world it will be 2:1     Independent living goes from being an aspiratio...
Inclusive design “Climb into the latest Ferrari sports car and you are unlikely to notice the modifications designed with ...
Inclusive design The design of mainstream products and/or services that are accessible to,        and usable by, as many p...
It is normal to have difficulties                                                                           Source: It’s N...
The Target for Inclusive Design                                  Source: It’s Normal to be Different – Applying Inclusive ...
Population change• Variation of capability        GB Population (%)                            Age Band17                 ...
Real users     Vision     Hearing     Thinking     Communication     Locomotion     Reach & stretch     Dexterity18       ...
Vision         Ocular Accommodation (Dioptres)                                                   Mean                     ...
Font Size20          Engineering Design Centre
Font size in action21                    Engineering Design Centre
What else can you see?22                       Engineering Design Centre
Hearing                                 0                                -10     Hearing Loss (Decibels)                  ...
Thinking               130               120               110                                    Verbal IQ     Mean IQ   ...
R                   em                                             % GB Adults                     ov                     ...
It’s not all bad news!• Satisfaction with life index                              6                             5.8       ...
Things have got complex“ I have always wished for  my computer to be as easy  to use as my telephone;  my wish has come tr...
Pushbutton success                      Softkey &                     Call handling                       buttons28       ...
Pushbutton success29                   Emporia Telecom & Cambridge University
But…       Small five-       way keypad30                   Emporia Telecom & Cambridge University
But…31     Emporia Telecom & Cambridge University
A Detailed Look at Menu Design32                               Emporia Telecom & Cambridge University
Select and confirm menu33                        Emporia Telecom & Cambridge University
Select and confirm menu34                        Emporia Telecom & Cambridge University
The touch revolution35                     Emporia Telecom & Cambridge University
All touches are equal, but some are more equal…                           Action                    Function     Power But...
A Game of Hide and Seek…                    Function            Initial Action                       Visible              ...
38   Engineering Design Centre
The Art       of     Simple39             Engineering Design Centre
…forget what you know40                      Engineering Design Centre
If you forget what you know, what is it?                           •“Film reel”                           •“To record call...
As the population ages and we become even more reliant on     technology we need to practice…                      The Art...
Thank you for listeningIan Hosking
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Inclusive Design - from niche to normal

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  • The demographics of the developed world are changing; longer life expectancies and a reduced birth rate are resulting in an increased proportion of older people within the adult population. This is leading to a reduction in the Potential Support Ratio (PSR), which is the number of people aged 15-64 who could support one person aged over 65.
  • Transcript of "Inclusive Design - from niche to normal"

    1. 1. Inclusive Design – from niche to normalMobile Inclusive Design, UXPA20th September 2012Ian Hosking
    2. 2. 2 Engineering Design Centre
    3. 3. Designed for humans?3 Engineering Design Centre
    4. 4. A look at being human4 Engineering Design Centre
    5. 5. Understanding people62 Million 50 : 50 Gender 11 Million Population Children 5.2 Million 47+ 1 in 10 Left Handed Asthma Half Adults 11 Million Disabled 2 Million 8.5 Million14 Million Visual Impairment Arthritis Grandparents 2.6 Million Diabetes 8% Men 0.5% Women 9 Million Colour Blind Hearing Impairment 55 Engineering Design Centre
    6. 6. Understanding people It is normal to be different6 Engineering Design Centre
    7. 7. The future’s bright, the future’s grey In 1950 there were 200 Million over 60’s worldwide In 2005 673 Million By 2050 2 Billion7 Engineering Design Centre
    8. 8. Population change The changing shape of Japan’s population pyramid8 Engineering Design Centre
    9. 9. Does it really matter?• In 1950 the PSR was 12:1 Potential Support Ratio (PSR) is the ratio of the number of 15-64 year olds who could support one person 65+9 Engineering Design Centre
    10. 10. Does it really matter?• In 2000 the PSR was 9:110 Engineering Design Centre
    11. 11. Does it really matter?• In 2050 the PSR will be 4:111 Engineering Design Centre
    12. 12. Does it really matter?• In 2050 for the developed world it will be 2:1 Independent living goes from being an aspiration to an imperative12 Engineering Design Centre
    13. 13. Inclusive design “Climb into the latest Ferrari sports car and you are unlikely to notice the modifications designed with overweight, arthritic pensioners in mind … the Italian carmaker is just one of many companies grappling with a demographic shift that challenges the fundamental rules of marketing and design … the average buyer of a Ferrari road car is nearing 50 and set to get older. “ - Financial Times, 20 Jan. 200413 Engineering Design Centre
    14. 14. Inclusive design The design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible … … without the need for special adaptation or specialised design (BS7000:6) 14 Engineering Design Centre
    15. 15. It is normal to have difficulties Source: It’s Normal to be Different – Applying Inclusive American adults of working age (16-64) from the Microsoft (2003) survey Design in Industry, Hosking, Waller & Clarkson, Interacting with Computers 22 (2010) 496–50115 Engineering Design Centre
    16. 16. The Target for Inclusive Design Source: It’s Normal to be Different – Applying Inclusive Design in Industry, Hosking, Waller & Clarkson, Interacting with Computers 22 (2010) 496–50116 Engineering Design Centre
    17. 17. Population change• Variation of capability GB Population (%) Age Band17 Engineering Design Centre
    18. 18. Real users Vision Hearing Thinking Communication Locomotion Reach & stretch Dexterity18 Engineering Design Centre
    19. 19. Vision Ocular Accommodation (Dioptres) Mean 10 Upper limit 12 140 2 4 6 8 Lower limit 0 10 20 30 40 50 60 70 Age (Years) 19 Engineering Design Centre
    20. 20. Font Size20 Engineering Design Centre
    21. 21. Font size in action21 Engineering Design Centre
    22. 22. What else can you see?22 Engineering Design Centre
    23. 23. Hearing 0 -10 Hearing Loss (Decibels) 10-19 years -20 20-29 years -30 30-39 years -40 -50 40-49 years -60 50-59 years -70 60-69 years -80 70-79 years -90 speech -100 500 1000 2000 4000 8000 Frequency (Hertz)23 Engineering Design Centre
    24. 24. Thinking 130 120 110 Verbal IQ Mean IQ 100 90 80 Performance IQ 70 0 20 30 40 50 60 70 Age (Years)24 Engineering Design Centre
    25. 25. R em % GB Adults ov e W fr om ak e 10.0 12.0 0.0 2.0 4.0 6.0 8.0 Po fr om cke st t Un an lo db ck y sc re en En Se te Se le rP ct IN le Te ct xt Se ne w A pp le m ct es co sa rr En ge ec te te rn Se nt am le ry e ct fr m om es lis sa t Ty ge pe fie ldTask Ed m it es m sa is ge iPhone Texting pe lt R w et or ur d n Pu to Se tp m nd ai ho n ne m en to u R st et an ur n db to y po ck et M A X Exclusion for Sending a Text (Using the 56pt Font on an iPhone) Large print Font
    26. 26. It’s not all bad news!• Satisfaction with life index 6 5.8 Mean Satisfaction 5.6 5.4 5.2 5 4.8 4.6 4.4 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 Age (Years)26 Engineering Design Centre
    27. 27. Things have got complex“ I have always wished for my computer to be as easy to use as my telephone; my wish has come truebecause I can no longer figureout how to use mytelephone ” Bjarne Stroustrup27 Engineering Design Centre
    28. 28. Pushbutton success Softkey & Call handling buttons28 Emporia Telecom & Cambridge University
    29. 29. Pushbutton success29 Emporia Telecom & Cambridge University
    30. 30. But… Small five- way keypad30 Emporia Telecom & Cambridge University
    31. 31. But…31 Emporia Telecom & Cambridge University
    32. 32. A Detailed Look at Menu Design32 Emporia Telecom & Cambridge University
    33. 33. Select and confirm menu33 Emporia Telecom & Cambridge University
    34. 34. Select and confirm menu34 Emporia Telecom & Cambridge University
    35. 35. The touch revolution35 Emporia Telecom & Cambridge University
    36. 36. All touches are equal, but some are more equal… Action Function Power Button Press Sleep / out of sleep Press & hold then slide Power off Press & hold Power on Press & hold with home Full reboot key Action Function Press 1x (home screen) Search Press 1x Return home screen Press 1x (edit mode) Exit mode Press 2x Multi-tasking Press 2x (lock screen) iPod app control activation Press 3x Accessibility Home Button Press & hold Voice control36 Emporia Telecom & Cambridge University
    37. 37. A Game of Hide and Seek… Function Initial Action Visible App launch Press ✔ Open folder Press ✔ Create folder Press & drag app onto app ✗ Browse apps Swipe left & right ✗ Delete App Press & hold ✗ Move App Press & hold ✗ Switch active app Press x2 ✗ Stop active app Press x2 ✗ Search Press x2 or swipe ✗ Return home Press home key ✗ Accessibility Press x3 ✗ Keypad lock Press power key ✗ Orientation lock Press x2 then swipe right ✗ Volume (soft) Press x2 then swipe right x2 ✗ iPod control Press x2 then swipe right ✗37 Emporia Telecom & Cambridge University
    38. 38. 38 Engineering Design Centre
    39. 39. The Art of Simple39 Engineering Design Centre
    40. 40. …forget what you know40 Engineering Design Centre
    41. 41. If you forget what you know, what is it? •“Film reel” •“To record calls” •“To see things better - icon looks like glasses” •“To put decimals in numbers” •“Link between two people” “Staple” “Bed” “Linking something – two calls” “Upside down bench”41 Engineering Design Centre
    42. 42. As the population ages and we become even more reliant on technology we need to practice… The Art of Simple42 Engineering Design Centre
    43. 43. Thank you for listeningIan Hosking
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