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Inclusive Design - from niche to normal
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Inclusive Design - from niche to normal

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Talk by Ian Hosking

Talk by Ian Hosking

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  • The demographics of the developed world are changing; longer life expectancies and a reduced birth rate are resulting in an increased proportion of older people within the adult population. This is leading to a reduction in the Potential Support Ratio (PSR), which is the number of people aged 15-64 who could support one person aged over 65.

Transcript

  • 1. Inclusive Design – from niche to normalMobile Inclusive Design, UXPA20th September 2012Ian Hosking
  • 2. 2 Engineering Design Centre
  • 3. Designed for humans?3 Engineering Design Centre
  • 4. A look at being human4 Engineering Design Centre
  • 5. Understanding people62 Million 50 : 50 Gender 11 Million Population Children 5.2 Million 47+ 1 in 10 Left Handed Asthma Half Adults 11 Million Disabled 2 Million 8.5 Million14 Million Visual Impairment Arthritis Grandparents 2.6 Million Diabetes 8% Men 0.5% Women 9 Million Colour Blind Hearing Impairment 55 Engineering Design Centre
  • 6. Understanding people It is normal to be different6 Engineering Design Centre
  • 7. The future’s bright, the future’s grey In 1950 there were 200 Million over 60’s worldwide In 2005 673 Million By 2050 2 Billion7 Engineering Design Centre
  • 8. Population change The changing shape of Japan’s population pyramid8 Engineering Design Centre
  • 9. Does it really matter?• In 1950 the PSR was 12:1 Potential Support Ratio (PSR) is the ratio of the number of 15-64 year olds who could support one person 65+9 Engineering Design Centre
  • 10. Does it really matter?• In 2000 the PSR was 9:110 Engineering Design Centre
  • 11. Does it really matter?• In 2050 the PSR will be 4:111 Engineering Design Centre
  • 12. Does it really matter?• In 2050 for the developed world it will be 2:1 Independent living goes from being an aspiration to an imperative12 Engineering Design Centre
  • 13. Inclusive design “Climb into the latest Ferrari sports car and you are unlikely to notice the modifications designed with overweight, arthritic pensioners in mind … the Italian carmaker is just one of many companies grappling with a demographic shift that challenges the fundamental rules of marketing and design … the average buyer of a Ferrari road car is nearing 50 and set to get older. “ - Financial Times, 20 Jan. 200413 Engineering Design Centre
  • 14. Inclusive design The design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible … … without the need for special adaptation or specialised design (BS7000:6) 14 Engineering Design Centre
  • 15. It is normal to have difficulties Source: It’s Normal to be Different – Applying Inclusive American adults of working age (16-64) from the Microsoft (2003) survey Design in Industry, Hosking, Waller & Clarkson, Interacting with Computers 22 (2010) 496–50115 Engineering Design Centre
  • 16. The Target for Inclusive Design Source: It’s Normal to be Different – Applying Inclusive Design in Industry, Hosking, Waller & Clarkson, Interacting with Computers 22 (2010) 496–50116 Engineering Design Centre
  • 17. Population change• Variation of capability GB Population (%) Age Band17 Engineering Design Centre
  • 18. Real users Vision Hearing Thinking Communication Locomotion Reach & stretch Dexterity18 Engineering Design Centre
  • 19. Vision Ocular Accommodation (Dioptres) Mean 10 Upper limit 12 140 2 4 6 8 Lower limit 0 10 20 30 40 50 60 70 Age (Years) 19 Engineering Design Centre
  • 20. Font Size20 Engineering Design Centre
  • 21. Font size in action21 Engineering Design Centre
  • 22. What else can you see?22 Engineering Design Centre
  • 23. Hearing 0 -10 Hearing Loss (Decibels) 10-19 years -20 20-29 years -30 30-39 years -40 -50 40-49 years -60 50-59 years -70 60-69 years -80 70-79 years -90 speech -100 500 1000 2000 4000 8000 Frequency (Hertz)23 Engineering Design Centre
  • 24. Thinking 130 120 110 Verbal IQ Mean IQ 100 90 80 Performance IQ 70 0 20 30 40 50 60 70 Age (Years)24 Engineering Design Centre
  • 25. R em % GB Adults ov e W fr om ak e 10.0 12.0 0.0 2.0 4.0 6.0 8.0 Po fr om cke st t Un an lo db ck y sc re en En Se te Se le rP ct IN le Te ct xt Se ne w A pp le m ct es co sa rr En ge ec te te rn Se nt am le ry e ct fr m om es lis sa t Ty ge pe fie ldTask Ed m it es m sa is ge iPhone Texting pe lt R w et or ur d n Pu to Se tp m nd ai ho n ne m en to u R st et an ur n db to y po ck et M A X Exclusion for Sending a Text (Using the 56pt Font on an iPhone) Large print Font
  • 26. It’s not all bad news!• Satisfaction with life index 6 5.8 Mean Satisfaction 5.6 5.4 5.2 5 4.8 4.6 4.4 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 Age (Years)26 Engineering Design Centre
  • 27. Things have got complex“ I have always wished for my computer to be as easy to use as my telephone; my wish has come truebecause I can no longer figureout how to use mytelephone ” Bjarne Stroustrup27 Engineering Design Centre
  • 28. Pushbutton success Softkey & Call handling buttons28 Emporia Telecom & Cambridge University
  • 29. Pushbutton success29 Emporia Telecom & Cambridge University
  • 30. But… Small five- way keypad30 Emporia Telecom & Cambridge University
  • 31. But…31 Emporia Telecom & Cambridge University
  • 32. A Detailed Look at Menu Design32 Emporia Telecom & Cambridge University
  • 33. Select and confirm menu33 Emporia Telecom & Cambridge University
  • 34. Select and confirm menu34 Emporia Telecom & Cambridge University
  • 35. The touch revolution35 Emporia Telecom & Cambridge University
  • 36. All touches are equal, but some are more equal… Action Function Power Button Press Sleep / out of sleep Press & hold then slide Power off Press & hold Power on Press & hold with home Full reboot key Action Function Press 1x (home screen) Search Press 1x Return home screen Press 1x (edit mode) Exit mode Press 2x Multi-tasking Press 2x (lock screen) iPod app control activation Press 3x Accessibility Home Button Press & hold Voice control36 Emporia Telecom & Cambridge University
  • 37. A Game of Hide and Seek… Function Initial Action Visible App launch Press ✔ Open folder Press ✔ Create folder Press & drag app onto app ✗ Browse apps Swipe left & right ✗ Delete App Press & hold ✗ Move App Press & hold ✗ Switch active app Press x2 ✗ Stop active app Press x2 ✗ Search Press x2 or swipe ✗ Return home Press home key ✗ Accessibility Press x3 ✗ Keypad lock Press power key ✗ Orientation lock Press x2 then swipe right ✗ Volume (soft) Press x2 then swipe right x2 ✗ iPod control Press x2 then swipe right ✗37 Emporia Telecom & Cambridge University
  • 38. 38 Engineering Design Centre
  • 39. The Art of Simple39 Engineering Design Centre
  • 40. …forget what you know40 Engineering Design Centre
  • 41. If you forget what you know, what is it? •“Film reel” •“To record calls” •“To see things better - icon looks like glasses” •“To put decimals in numbers” •“Link between two people” “Staple” “Bed” “Linking something – two calls” “Upside down bench”41 Engineering Design Centre
  • 42. As the population ages and we become even more reliant on technology we need to practice… The Art of Simple42 Engineering Design Centre
  • 43. Thank you for listeningIan Hosking