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Smart technologies uk sucess in japan presentation by steve crane_business_link japan

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UKTI Presentation given at the Practical Toolkit for Doing Business In South East Asia event at The Oval Kia, London on 18 October 2012.

UKTI Presentation given at the Practical Toolkit for Doing Business In South East Asia event at The Oval Kia, London on 18 October 2012.


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  • 1. Smart Technologies UK Success in JapanWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 2. Case Study 1 – LR Radio SolutionWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 3. Case Study 1 – LR Radio SolutionLR Radio solution :Smart GridSmart MeterSecure 2 way CommunicationsNetwork Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 4. Case Study 1 – LR Radio SolutionLR Radio solution :Smart GridSmart MeterSecure 2 way CommunicationsNetworkBenefits:Increase efficiency for meter readingCost reductionTwo way secure communicationNew customer service models Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 5. Strategy – Eco System approachWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 6. Strategy – Eco System approach Utilities: Electricity, Gas, Water System Integrators: Toshiba, Hitachi, Panasonic, Mitsubishi Operators: Softbank, DoCoMo, KDDI Meter Companies: Osaki, Panasonic, Toshiba Government: METI, NEDO, UKTI/British EmbassyWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 7. Strategy – Eco System approach Utilities: Electricity, Gas, Water System Integrators: Toshiba, Hitachi, Panasonic, Mitsubishi Operators: Softbank, DoCoMo, KDDI Meter Companies: Osaki, Panasonic, Toshiba Government: METI, NEDO, UKTI/British Embassy Top down, and bottom up approach: create push, pull and general buzz through entire eco-system Japanese web site, PR, exhibition space, sponsorship etcWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 8. Case Study 2 – ePaperWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 9. Case Study 2 – ePaperElectronic Paper Displays – ePaper:Next generation ESLHigh Def, zero power, bistable LCDTwo way communications system Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 10. Case Study 2 – ePaperElectronic Paper Displays – ePaper: Benefits:Next generation ESL Dynamic control of informationHigh Def, zero power, bistable LCD Cost reductionsTwo way communications system Creative business models Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 11. Strategy – Partner approachWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 12. Strategy – Partner approach Segmented Partner approach: Ishida, Teraoka, Toshiba TEC, (retail) DNP, Hitachi, Panasonic, (factory automation etc) DNP, Toppan, (digital signage)Web: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 13. Strategy – Partner approach Segmented Partner approach: Ishida, Teraoka, Toshiba TEC, (retail) DNP, Hitachi, Panasonic, (factory automation etc) DNP, Toppan, (digital signage) Utilize channels: Route to market, install local supportWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 14. Case Study 3 – Location Based ServicesWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 15. Case Study 3 – Location Based ServicesOmni-directional near field antenna:High performanceMinimal signal absorbedSmall size Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 16. Case Study 3 – Location Based ServicesOmni-directional near field antenna:High performanceMinimal signal absorbedSmall sizeBenefits:Very high performanceSmall sizeAccurate LBS Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 17. Strategy – Two StreamsWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 18. Strategy – Two Streams Two revenue streams: Standard Product Distributor plan Research, partner, manage, supportWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 19. Strategy – Two Streams Two revenue streams: Standard Product Distributor plan Research, partner, manage, support License agreements : NRE, Royalty Leverage experience and powerWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 20. Case Study 3 – Power ReductionWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 21. Case Study 3 – Power ReductionAssertive Display :High quality viewing, bright lightReductions in display powerconsumption Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 22. Case Study 3 – Power ReductionAssertive Display :High quality viewing, bright lightReductions in display powerconsumptionBenefits:High quality image displayOutdoor high quality displayReduction in powerconsumption Web: www.businesslinkjapan.com Contact: steve.crane@businesslinkjapan.com
  • 23. Strategy – Multiple RevenueWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 24. Strategy – Multiple Revenue Multiple revenue streams: Device manufacturers – direct license Eco system – FPGA, LSI suppliersWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 25. Strategy – Multiple Revenue Multiple revenue streams: Device manufacturers – direct license Eco system – FPGA, LSI suppliers Organic growth: Step by step investment approachWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 26. Smart Tech – Other OpportunitiesWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 27. Smart Tech – Other Opportunities Energy and utilities Transport – traffic, rail, air Healthcare Communications Consumer devices Education Economic development Retail Public safetyWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com
  • 28. Thank you! Steve.crane@businesslinkjapan.comWeb: www.businesslinkjapan.comContact: steve.crane@businesslinkjapan.com