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Click:Connect:Sell - Grow Your Business in China Through the Online Shop Window
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Click:Connect:Sell - Grow Your Business in China Through the Online Shop Window

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  • Arnold Ma can comment on how to attract Chinese consumers to your site. You will need to be able to accept Alipay.

Transcript

  • 1. Grow your business in China through the on-line shop window James Hardy Director, Europe and Middle East Alibaba Group 1 Presentation title - edit in the Master slide
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  • 6. Option: Sell Direct to Chinese Consumers from your UK site 9
  • 7. Tmall.com • Launched 2008 • Brand protection and guaranteed • 70,000 major multinational and Chinese brands • Flagship retail storefronts for UNIQLO, L’Oréal, adidas, Toys“R”Us, P&G, Unilever, Gap, Ray-Ban, Nike, Levi's and Chevrolet • Most visited B2C retail website in China 10
  • 8. Tmall.com: Why use? • Huge customer base • Penetrates Tier 2 and 3 cities • Consumer behaviour - online marketplaces preferred • Technology infrastructure • Marketing analytics 11
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  • 14. #exportonline 17