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Click:Connect:Sell - Online markets of the future
 

Click:Connect:Sell - Online markets of the future

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Neil Tunbridge, Sales Director at Tejuri, provides an insight into the Middle East and how this is the market of the future. In his presentation you will find 'eye-watering' facts and figures as to ...

Neil Tunbridge, Sales Director at Tejuri, provides an insight into the Middle East and how this is the market of the future. In his presentation you will find 'eye-watering' facts and figures as to why now is the perfect time to export via the web to the Middle East.

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    Click:Connect:Sell - Online markets of the future Click:Connect:Sell - Online markets of the future Presentation Transcript

    • Online Markets of the Future Neil Tunbridge Sales Director TEJURI.COM 1 Presentation title - edit in the Master slide
    • • • What is Tejuri.com & Why Dubai ? • Vision • Mission & Strategic opportunity • What we have learnt • 2 E-com in the Middle East How we can help
    • • E-Commerce in the Middle East – who is online ? • E-com is a nascent segment of the regional retail industry & is currently under potentialised, while having large pent-up demand
    • • The figures surrounding the industry are eye-watering …. • • 3.2 - average no. of connected devices per adult per HH • $15bn - the estimated size of the GCC e-com market by 2015 (products only) • 62.5% - percentage of e-com spend that currently goes to sites outside of the GCC • 50m - the GCC has one of the fastest population growth rates globally (43% under the age of 35) • 3.6% - it also has one of the fastest post-recession financial market recoveries in the world • 36-41% - Has one of the highest levels of HH & discretionary incomes in the world • 4 1500% - One of the highest Internet Penetration growth levels globally in the last decade No.1 - The uptake & use of Social Networks in the region is one of the fastest in the world – Youtube sees the highest no. of clips watched daily per Capita …. in Saudi Arabia
    • • What is Tejuri.com? 5
    • • Dubai – the leading online shopping destination throughout the MENA region Quick access to Asia Pacific, South Asia, Middle East and North African markets 6
    • • Tejuri.com – The Surrounding Environment Politically & socially stable 7
    • • An online mall, a different way of thinking • Shifting Consumer Habits • E-Com is outperforming all other areas of the sector • Customer Convenience • Retailer Convenience • No Direct Competitors • Fewer New Store (Bricks & Mortar) Opportunities Tejuri is about problem solving, de-risking & market optimisation 8
    • • Vision …… Our aim is to be the biggest e-commerce platform in the region, within 3 years 9
    • • Growing brands and Retailers 10 • Tejuri offers retailers the opportunity for channel expansion and also brand expansion • Key initiatives will broaden the width & depth of brand/product availability in the region • It will bypass the gradual uptake of Multi-channel that has been witnessed elsewhere • Instead it will blend offline & online & accelerate brands towards omni-channel • It will help retailers to optimise their logistics and supply-chain infrastructure • It will challenge the existing ‘comfortable’ market dynamics • It will change how retailers view their store experience and what customers demand from it
    • • Taking household names online, encouraging market maturity • Global Retailers • Wholesalers • Brand Distributors • Franchise Operators • Local Entrepreneurs • Home-grown Brands • Start-ups 11
    • • No Direct Competitors 12
    • • Customer insights & what works… Lessons Learned Banner Content ‘Join Now vs ‘Sign Up Now’ Use of Discounts Use of Cheap Use of own Brand 13 • Brand marques encourage CTR across the GCC. • Worked well with Apple, Samsung, Armani, Louis Vuitton • Also works in UK/Europe • CTR and conversion rate are generally higher with ‘Join Now’ • This is most pronounced in the UAE • Jordan prefers ‘Sign Up Now’ • Encourages CTR in UAE (114% uplift) • …and conversion in KSA (26% uplift) • But other USPs work better in Jordan and Lebanon • Works for Shoes (15-16% uplift in CTR and conversion rate) • …but not for Apparel (28% drop in conversion rate) • Generally improves CTR when used • Using ‘Tejuri.com’ sees as much as 100% uplift compared to ‘Tejuri’
    • • Customer insights & what works… Lessons Learned 14
    • • Tejuri.com - Strategic Opportunity Start Selling Sign-up Store setup 15 Setting up your store on Tejuri - 1 week – 2 weeks
    • • How Tejuri.com can help UK Retail – new markets, no barriers, no investment… 1. Geography? 2. Language ? 3. Security ? 16 & 4. Behaviour ?
    • Tejuri.com is Great for Britain 17 Presentation title - edit in the Master slide
    • #exportonline 18