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Click:Connect:Sell - Top Tips for International eCommerce

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Sarah Carroll, UKTI Export Communications Consultant, runs through the top 10 opportunities and things to think about for international e-commerce as well as providing special insight from The Travel …

Sarah Carroll, UKTI Export Communications Consultant, runs through the top 10 opportunities and things to think about for international e-commerce as well as providing special insight from The Travel Wrap Company.

Published in: Business, Technology

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  • 1. CLICK:CONNECT:SELL Top 10 tips for international e-commerce @ukti #exportonline #clickconnectsell Sarah Carroll, UKTI Export Communications Consultant – 16 October 2013 © Grow Global Limited www.growglobal.com 2 Presentation title - edit in the Master slide Sarah Carroll
  • 2. Are you ready for international? .co.uk domain Local country domains .com domain Sales from the UK online Sales internationally online E-commerce system © Grow Global Limited www.growglobal.com 3 Multilingual content Selling in other currencies Monitoring website Sarah Carroll 3
  • 3. Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 (source: www.google.com/competition/howgooglesearchworks.html) languages © Grow Global Limited www.growglobal.com 4 Presentation title - edit in the Master slide Sarah Carroll
  • 4. Don’t focus on just one country and one language. Adapt your e-commerce website and optimise it for international sales © Grow Global Limited www.growglobal.com 5 Presentation title - edit in the Master slide Sarah Carroll
  • 5. 1 Select your target export markets © Grow Global Limited www.growglobal.com 6 Presentation title - edit in the Master slide Sarah Carroll
  • 6. Global e-commerce sales top $1.2 trillion 80 0 70 7 70 0 60 0 580 $ bllion 50 0 419 388 40 0 3 87 291 30 0 20 0 10 0 69 68 48 45 45 27 0 Nor t h Am er ica Asi a- Pacif ic W est er n Eur ope East er n/ Cent r al Eur ope Lat in Am er ica Middle East / Af r ica B2C Ecom m er ce Sal es W or ldw ide sales by Region - 2 013 & 2 016 Source: www.emarketer.com, B2C, June 2013 © Grow Global Limited www.growglobal.com 7 Sarah Carroll 7
  • 7. 2 Research your new export market © Grow Global Limited www.growglobal.com 8 Presentation title - edit in the Master slide Sarah Carroll
  • 8. 9 Sources: www.thinglink.com/scene/438778581166850050, www.ups.com, www.comscore.com
  • 9. Research until you drop Delivery methods Customer tastes Political situation Customer behaviours Pricing Returns Payment methods Economic situation Broadband penetration Competitors Broadband speeds Exchange rates Number of e-commerce users Mobile phone use Brand positioning Number of m-commerce users Guarantees Customer support © Grow Global Limited www.growglobal.com 10 Sarah Carroll 10
  • 10. 3 Determine your global online strategy © Grow Global Limited www.growglobal.com 11 Presentation title - edit in the Master slide Sarah Carroll
  • 11. Options for international e-commerce UK EProducts on commer ece marketplace website in English © Grow Global Limited www.growglobal.com Paypal on website E-commerce plugin on website Basic cloud shop Local Local country country Full edomains domains commerce system Agent & distributor websites Sarah Carroll
  • 12. 13 13
  • 13. 14 14
  • 14. 4 Choose your international e-commerce platform © Grow Global Limited www.growglobal.com 15 Presentation title - edit in the Master slide Sarah Carroll
  • 15. Top international e-commerce systems © Grow Global Limited www.growglobal.com 16 Sarah Carroll 16
  • 16. 5 Localise & translate your content © Grow Global Limited www.growglobal.com 17 Presentation title - edit in the Master slide Sarah Carroll
  • 17. Local language pages © Grow Global Limited www.growglobal.com 18 Sarah Carroll 18
  • 18. Adapt to local cultures © Grow Global Limited www.growglobal.com 19 Sarah Carroll 19
  • 19. 6 Select local payment methods © Grow Global Limited www.growglobal.com 20 Presentation title - edit in the Master slide Sarah Carroll
  • 20. Top international payment systems © Grow Global Limited www.growglobal.com 21 Sarah Carroll 21
  • 21. 7 Optimise your website for international sales © Grow Global Limited www.growglobal.com 22 Presentation title - edit in the Master slide Sarah Carroll
  • 22. International ranking factors Local inbound links Contact details from countries Local language content Location of hosting Sitemaps including local pages © Grow Global Limited www.growglobal.com 23 Local country domains Geotargeting Local language keywords Language tags Sarah Carroll 23
  • 23. 8 Monitor your international visitors © Grow Global Limited www.growglobal.com 24 Presentation title - edit in the Master slide Sarah Carroll
  • 24. © Grow Global Limited www.growglobal.com 25 Sarah Carroll 25
  • 25. 9 Make it a world-class process © Grow Global Limited www.growglobal.com 26 Presentation title - edit in the Master slide Sarah Carroll
  • 26. Make it work for you & your customers Customs duties Sales tax Terms & conditions Shipping Privacy policies Insurance Security Fulfilment Delivery © Grow Global Limited www.growglobal.com 27 Warehousing Distance selling regulations Link to stores Systems integration Server capacity Local language speakers Customs documents Treasury functions Stock Control Sarah Carroll 27
  • 27. 10 Build trust with your customers around the world © Grow Global Limited www.growglobal.com 28 Presentation title - edit in the Master slide Sarah Carroll
  • 28. Q&A © Grow Global Limited www.growglobal.com 29 Presentation title - edit in the Master slide Sarah Carroll
  • 29. Travelwrap to the world www.thetravelwrapcompany.com @travelwrap A photoblog of The Travelwrap Company’s journey to international e-commerce © Grow Global Limited www.growglobal.com 30 Presentation title - edit in the Master slide Sarah Carroll
  • 30. © Grow Global Limited www.growglobal.com 31 Sarah Carroll
  • 31. © Grow Global Limited www.growglobal.com 32 Sarah Carroll
  • 32. © Grow Global Limited www.growglobal.com 33 Sarah Carroll
  • 33. © Grow Global Limited www.growglobal.com 34 Sarah Carroll
  • 34. © Grow Global Limited www.growglobal.com 35 Sarah Carroll
  • 35. © Grow Global Limited www.growglobal.com 36 Sarah Carroll
  • 36. © Grow Global Limited www.growglobal.com 37 Sarah Carroll
  • 37. © Grow Global Limited www.growglobal.com 38 Sarah Carroll
  • 38. <title>Luxury Scottish Cashmere Wrap Collections | The Travelwrap Company</title> <title>Luxuriöse Schottische Kaschmir Wrap Kollektion | Die Firma Travelwrap</title> © Grow Global Limited www.growglobal.com 39 Sarah Carroll
  • 39. Q&A © Grow Global Limited www.growglobal.com 40 Presentation title - edit in the Master slide Sarah Carroll
  • 40. Next steps © Grow Global Limited www.growglobal.com 41 Presentation title - edit in the Master slide Sarah Carroll
  • 41. Next steps Open to Export - www.opentoexport.com UKTI website - www.ukti.org.uk 1 to 1s with consultant Website Optimisation for International Trade Workshop E-commerce for International Trade Masterclass Export Communications Review - www.ukti.org.uk/ecr UKTI International Trade Advisor - www.ukti.org.uk © Grow Global Limited www.growglobal.com 42 Sarah Carroll 42