Click:Connect:Sell - Top Tips for International eCommerce

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Sarah Carroll, UKTI Export Communications Consultant, runs through the top 10 opportunities and things to think about for international e-commerce as well as providing special insight from The Travel Wrap Company.

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Click:Connect:Sell - Top Tips for International eCommerce

  1. 1. CLICK:CONNECT:SELL Top 10 tips for international e-commerce @ukti #exportonline #clickconnectsell Sarah Carroll, UKTI Export Communications Consultant – 16 October 2013 © Grow Global Limited www.growglobal.com 2 Presentation title - edit in the Master slide Sarah Carroll
  2. 2. Are you ready for international? .co.uk domain Local country domains .com domain Sales from the UK online Sales internationally online E-commerce system © Grow Global Limited www.growglobal.com 3 Multilingual content Selling in other currencies Monitoring website Sarah Carroll 3
  3. 3. Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 (source: www.google.com/competition/howgooglesearchworks.html) languages © Grow Global Limited www.growglobal.com 4 Presentation title - edit in the Master slide Sarah Carroll
  4. 4. Don’t focus on just one country and one language. Adapt your e-commerce website and optimise it for international sales © Grow Global Limited www.growglobal.com 5 Presentation title - edit in the Master slide Sarah Carroll
  5. 5. 1 Select your target export markets © Grow Global Limited www.growglobal.com 6 Presentation title - edit in the Master slide Sarah Carroll
  6. 6. Global e-commerce sales top $1.2 trillion 80 0 70 7 70 0 60 0 580 $ bllion 50 0 419 388 40 0 3 87 291 30 0 20 0 10 0 69 68 48 45 45 27 0 Nor t h Am er ica Asi a- Pacif ic W est er n Eur ope East er n/ Cent r al Eur ope Lat in Am er ica Middle East / Af r ica B2C Ecom m er ce Sal es W or ldw ide sales by Region - 2 013 & 2 016 Source: www.emarketer.com, B2C, June 2013 © Grow Global Limited www.growglobal.com 7 Sarah Carroll 7
  7. 7. 2 Research your new export market © Grow Global Limited www.growglobal.com 8 Presentation title - edit in the Master slide Sarah Carroll
  8. 8. 9 Sources: www.thinglink.com/scene/438778581166850050, www.ups.com, www.comscore.com
  9. 9. Research until you drop Delivery methods Customer tastes Political situation Customer behaviours Pricing Returns Payment methods Economic situation Broadband penetration Competitors Broadband speeds Exchange rates Number of e-commerce users Mobile phone use Brand positioning Number of m-commerce users Guarantees Customer support © Grow Global Limited www.growglobal.com 10 Sarah Carroll 10
  10. 10. 3 Determine your global online strategy © Grow Global Limited www.growglobal.com 11 Presentation title - edit in the Master slide Sarah Carroll
  11. 11. Options for international e-commerce UK EProducts on commer ece marketplace website in English © Grow Global Limited www.growglobal.com Paypal on website E-commerce plugin on website Basic cloud shop Local Local country country Full edomains domains commerce system Agent & distributor websites Sarah Carroll
  12. 12. 13 13
  13. 13. 14 14
  14. 14. 4 Choose your international e-commerce platform © Grow Global Limited www.growglobal.com 15 Presentation title - edit in the Master slide Sarah Carroll
  15. 15. Top international e-commerce systems © Grow Global Limited www.growglobal.com 16 Sarah Carroll 16
  16. 16. 5 Localise & translate your content © Grow Global Limited www.growglobal.com 17 Presentation title - edit in the Master slide Sarah Carroll
  17. 17. Local language pages © Grow Global Limited www.growglobal.com 18 Sarah Carroll 18
  18. 18. Adapt to local cultures © Grow Global Limited www.growglobal.com 19 Sarah Carroll 19
  19. 19. 6 Select local payment methods © Grow Global Limited www.growglobal.com 20 Presentation title - edit in the Master slide Sarah Carroll
  20. 20. Top international payment systems © Grow Global Limited www.growglobal.com 21 Sarah Carroll 21
  21. 21. 7 Optimise your website for international sales © Grow Global Limited www.growglobal.com 22 Presentation title - edit in the Master slide Sarah Carroll
  22. 22. International ranking factors Local inbound links Contact details from countries Local language content Location of hosting Sitemaps including local pages © Grow Global Limited www.growglobal.com 23 Local country domains Geotargeting Local language keywords Language tags Sarah Carroll 23
  23. 23. 8 Monitor your international visitors © Grow Global Limited www.growglobal.com 24 Presentation title - edit in the Master slide Sarah Carroll
  24. 24. © Grow Global Limited www.growglobal.com 25 Sarah Carroll 25
  25. 25. 9 Make it a world-class process © Grow Global Limited www.growglobal.com 26 Presentation title - edit in the Master slide Sarah Carroll
  26. 26. Make it work for you & your customers Customs duties Sales tax Terms & conditions Shipping Privacy policies Insurance Security Fulfilment Delivery © Grow Global Limited www.growglobal.com 27 Warehousing Distance selling regulations Link to stores Systems integration Server capacity Local language speakers Customs documents Treasury functions Stock Control Sarah Carroll 27
  27. 27. 10 Build trust with your customers around the world © Grow Global Limited www.growglobal.com 28 Presentation title - edit in the Master slide Sarah Carroll
  28. 28. Q&A © Grow Global Limited www.growglobal.com 29 Presentation title - edit in the Master slide Sarah Carroll
  29. 29. Travelwrap to the world www.thetravelwrapcompany.com @travelwrap A photoblog of The Travelwrap Company’s journey to international e-commerce © Grow Global Limited www.growglobal.com 30 Presentation title - edit in the Master slide Sarah Carroll
  30. 30. © Grow Global Limited www.growglobal.com 31 Sarah Carroll
  31. 31. © Grow Global Limited www.growglobal.com 32 Sarah Carroll
  32. 32. © Grow Global Limited www.growglobal.com 33 Sarah Carroll
  33. 33. © Grow Global Limited www.growglobal.com 34 Sarah Carroll
  34. 34. © Grow Global Limited www.growglobal.com 35 Sarah Carroll
  35. 35. © Grow Global Limited www.growglobal.com 36 Sarah Carroll
  36. 36. © Grow Global Limited www.growglobal.com 37 Sarah Carroll
  37. 37. © Grow Global Limited www.growglobal.com 38 Sarah Carroll
  38. 38. <title>Luxury Scottish Cashmere Wrap Collections | The Travelwrap Company</title> <title>Luxuriöse Schottische Kaschmir Wrap Kollektion | Die Firma Travelwrap</title> © Grow Global Limited www.growglobal.com 39 Sarah Carroll
  39. 39. Q&A © Grow Global Limited www.growglobal.com 40 Presentation title - edit in the Master slide Sarah Carroll
  40. 40. Next steps © Grow Global Limited www.growglobal.com 41 Presentation title - edit in the Master slide Sarah Carroll
  41. 41. Next steps Open to Export - www.opentoexport.com UKTI website - www.ukti.org.uk 1 to 1s with consultant Website Optimisation for International Trade Workshop E-commerce for International Trade Masterclass Export Communications Review - www.ukti.org.uk/ecr UKTI International Trade Advisor - www.ukti.org.uk © Grow Global Limited www.growglobal.com 42 Sarah Carroll 42

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