TCP Workshop (24/09/13) Best practice exhibitions & trade fairs

758 views
647 views

Published on

How can we -UKTI and our trade challenge partners- learn from best practice – TAP and Events Alliance? How can we work together in partnership and enhance support for our customers? In this presentation as a part of the Trade Challenge Partner workshop on September 24th Stephen McGowan (Head of Events & Missions, UKTI), Ian Houghton (Events Alliance, UKTI), Vic O'Hanlon and Jim Drummond (TAP Team, UKTI) and trade challenge partner Gardenex share some ideas and innovations.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
758
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
14
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TCP Workshop (24/09/13) Best practice exhibitions & trade fairs

  1. 1. 2 Presentation title - edit in the Master slide Enhancing Customer Experience at Events - Introductions Stephen McGowan
  2. 2. 3 Enhancing Customer Experience at Events Session Objectives • How can we learn from best practice – TAP and Events Alliance? • How can we work together in partnership, to we can provide enhance support for our customers? • Develop a methodology for sharing ideas and innovations
  3. 3. 4 Session plan Introductions – Stephen (2 mins) Events Alliance – Ian (5 mins) TAP Enhanced Funding – Jim and Vic (5 mins) Cast Study – (3 mins) Facilitated Breakouts – 3 groups (15 mins) Feedback from Breakouts (10 mins) Plenary / Actions
  4. 4. 5 Presentation title - edit in the Master slide Events Alliance Ian Houghton
  5. 5. 6 UKTI – ‘Top line’ To help British companies of all sizes to grow their business through international trade by offering expert advice and practical support through a range of programmes UKTI helped 29,230 customers last year which created or safeguarded over 120,000 jobs……….. Events Alliance Working together with Event Organisers to increase the number of UK and overseas trade related events supported by UK Trade & Investment and the number of UK companies reached via Events.
  6. 6. 7 Benefits of working with UKTI Support we can offer could include: Promotion of the event Organise inward and outward missions UKTI business lounge Bulk buying seminar places for UK SME’s Sharing of visitor research Support of a new exhibitor zone Attendance by UKTI officials Hosting networking opportunities Possible provision of Ministers/keynote speakers
  7. 7. 8 Benefits for UKTI Accessing UK businesses through our participation at exhibitions & events Increase our service deliveries Improved intelligence on UK SME’s Interaction with visitors Improved awareness of UKTI’s services Improved data from event organisers
  8. 8. 9 What will success look like? More companies exporting Increased UKTI core and non-core annual events list Enhanced UKTI and Event Organiser support Strengthened relationships between Event Organisers and UKTI
  9. 9. 10 How we’ve helped “...this event has been a very valuable experience. The Commercial Officers were invaluable in giving insights into their respective markets.” “...an excellent event and the presence of the UKTI Officers helped us to make practical decisions that should further our business aims.” “Tremendously helpful before, especially the briefing session. I felt I knew everything I needed to know before the event.” International representatives including 5 international buyers from 3 markets and 22 Commercial Officers from 22 markets participated as part of the UKTI International Delegation.
  10. 10. 11 Contact Information Ian Houghton : 020 7215 8686 ian.houghton@ukti.gsi.gov.uk Jacqueline Rossi: 0141 228 3650 jacqueline.rossi@ukti.gsi.gov.uk Laverne Levick: 0114 2075165 laverne.levick@bis.gsi.gov.uk www.ukti.gov.uk
  11. 11. 12 Presentation title - edit in the Master slide Tradeshow Access Programme Enhanced Funding Jim Drummond & Vic O’Hanlon
  12. 12. 13 TAP Enhanced Funding -TAP enhanced funding currently provides more than half TAP service deliveries. -Enhanced funding can offer good flexibility in how we provide support. - But company feedback indicates that we need to focus more on ensuring that companies benefiting from enhanced funding recognise that they have been provided with significant help.
  13. 13. 14 Examples of what has worked well - Preparatory seminars for exhibitors - Using event organisers’ partnering/networking services. - Enhanced UK presence on organisers’ website. - UK insert for organisers’ event catalogue. - UK items in show publications. - Enhanced signage at event to show where UK group can be found - Subsidising a shared stand for non-grant exhibitors.
  14. 14. 15 How can we raise the bar? Any ATO lessons learned so far? -Where do companies really feel the benefit? -Any activities we should steer clear from (companies unlikely to be impressed by benefits)? - Anything that might be developed from the Events Alliance activity so far?
  15. 15. 16 Presentation title - edit in the Master slide Events Alliance Case Studies Glee and i2i (via handout) Ian Houghton
  16. 16. 17 Presentation title - edit in the Master slide 17 Events Alliance Case Study: International Buyers’ Centre at Glee Federation of Garden & Leisure Manufactures
  17. 17. 18 …worked with the Federation to deliver results • UKTI support enabled organisers to enhance the area and scale-up facilities • In excellent business facility UKTI’s services to UK exporters “dovetailed with Gardenex and PetQuip’s specific sector expertise” to produce “extremely positive” results (Amanda Sizer Barrett, Gardenex)
  18. 18. 19 19 In Association, Mutually Reinforcing • UKTI support enabled the Federation raise the profile of the International Buyers’ Centre • Event also generated interest in UKTI’s international and inward investment services Looking Ahead • There’s a longer lead time for next year’s event, thus greater scope for collaborating on extra promotional opportunities in the export programme
  19. 19. 20 Presentation title - edit in the Master slide Breakout Sessions Group 1 – How Events Alliance can support Trade Challenge Partners & members? Group 2 – How Trade Challenge Partners can support Events Alliance? Group 3 – In what additional ways can we work with Event Organisers to assist our customers?
  20. 20. 21 Thank you for taking part today Breakout Groups Group 1 – How Events Alliance can support Trade Challenge Partners & members? Group 2 – How Trade Challenge Partners can support Events Alliance? Group 3 – In what additional ways can we work with Event Organisers to assist our customers?
  21. 21. 22 Thank you for taking part today

×