1. Breaking boundaries in scholarly publishing UKSG 2013 Carrie Calder, Director of Market Development, Palgrave Macmillan Kaitlin Thaney, Manager – External Relationships, Digital Science Sara Killingworth, Senior Marketing Associate & Market Analyst, Maverick
2. Agenda• Introduction• Breaking boundaries- the life cycle of scholarly content- Palgrave research findings• The research process- changing and innovating research• Breaking boundaries- the library perspective• Audience and panel discussion
3. „If I had been someone not very clever,I would have done an easier job likepublishing. That‟s the easiest job I canthink of.‟The philosopher A. J. Ayer (1910-89), quoted in The Oxford Dictionary of Modern Quotations
4. Life cycle of scholarly content Research process Content consumption - Research undertaken - Content found - content produced - Consumed - submitted Content dissemination Publishing process - Sales/ subscription - Peer review mgmt - Open access - Editing - Marketing - Format
5. Publishing processes – format• Average scholarly book or monograph is typically 70,000 – 110,000words long. Ave. journal article 7-8000 words, issue between 5- 10articles per issueWhy?• A legacy of print and traditional models… - Certain number of pages to required to bind a book, make economicallyviable to enable printing - Length associated with value (maintain sales) - the way the system works – publishers, funders, universities.• But does it work as well as it could?
6. Palgrave Macmillan research project• In October 2011, a Palgrave Macmillan Research Panel was established-1,268 HSS researchers recruited from across geographies and disciplines• All panellists provided a range of demographic information alongside theirresponses to the surveys issued. Information obtained included: area ofacademic interest, location, job title and publishing history.Sample findings• 93% of the responders have published 1 or more peer-reviewed research articles in thelast 5 years• 54% have published a peer-reviewed monograph in the last 5 years• Researchers spend on average 10 hours per week reading academic literature forspecific research purposes
7. Research findings - formats• Almost two thirds (64% of the 870 Which of the following statements best describeswho responded to this survey) felt that your view of the length of a typical monograph?the length of journal articles was 8%about right, 0% 9% 4%• The results demonstrated that a Far too longnumber of authors (36% journal A little too longarticle authors and 50% monograph 29% About right A little too shortauthors) are not satisfied by the Far too shortformats available to them. I dont know 50%• For both formats, of those who feltthat the length was not right, almostall said that they were too long.
8. Research findings - formats• Asked whether a new format in Assuming a reputable scholarly publisher was publishing a format in between an article and abetween journal and book was a good monograph in terms of length and detail, how likelyidea, only 16% of respondents believe would you be to consider authoring such a publication?it wasn‟t necessary. 6% 1%• The respondents who indicated that 10%a mid-form was a good idea or who 35% Very likelyneither agreed nor disagreed, were Quite likelyasked how likely they would be to Not very likelypublish research in this format: Not at all likely I dont know84% (n=705) indicated that they 48%would be likely to publish.
9. Research findings - consumption of contentResearch articles were the most frequently read, with 86% of respondents readingarticles at least once a week. Chapters of monographs and whole monographswere second and third respectively.
10. What length should research be?• Does it matter? Researchers want flexibility, and publishers are in the position toprovide that.Examples of publishers moving into this space:• Launched 2010: SpringerBriefs – works between 50 and 125 pages in length.Concise summaries of cutting-edge research and practical applications across a widespectrum of fields.• Launched 2011: Princeton Shorts - brief selections taken from previously-publishedinfluential Princeton University Press books and produced exclusively in ebookformat.• Launched 2012: Palgrave Pivot – publishing original research at lengths betweenthe journal article and monograph, Palgrave Pivot is an e-first initiative, offering anopen access option as well as traditional business models.
11. Life cycle of scholarly content Research process Content consumption - Research undertaken - Content found - content produced - Consumed - submitted Content dissemination Publishing process - Sales/ subscription - Peer review mgmt - Open access - Editing - Marketing - Format
14. Breaking the boundaries of scholarly publishing The library perspective Sara Killingworth Maverick Publishing Specialists
15. Topics• Where it all began• New publishing models• New platforms• New business models• What next??
16. Where it all began• What is a book or journal? • “A written or printed work consisting of pages glued or sewn together along one side and bound in covers.”• First born ca. 618-970 – China• Gutenberg Bible
17. Where it all began• Publishers • Produced books / journals in print format • Began producing digital works – on CD-Rom, online • But pretty much same structure/content etc.• Libraries • Purchased individual books or collections • Purchased individual journals or collections • Bought originally in print • Then CD-Rom…
18. New publishing models• Journals: • Short form research / • Video-based, e.g. JOVE monographs • Open access • SpringerBriefs• Ebooks • Palgrave Pivot • PDF • Open source content • Born digital / Enhanced • Video / YouTube• Etextbooks • Online assessment / learning • Reference Tree tools • Flooved • Digital Assets Stores • CourseSmart • Cengage Mindtap • Kortext / Aspire • Flatworld Knowledge
19. New platforms• Devices agnostic: • eReaders • Tablets • Smartphones etc.• Technology and the student • 67% of students use technology at least once an hour • 40% every 10 minutes• Quick to substitute -- alternative sources of information that are connected • Google, Wikipedia, other sources
20. New platforms• A lesson from rolling out mobile services, across devices• Most of the time is spent testing across devices to make sure it displays correctly• Ensuring content is fit to be used across devices • Computers • Cross browser support • Mobile devices • Screen type-issues • Content type supported • Right image sizes • Page scaling• Apps?• HTML5?
21. New business models• Patron Driven Acquisition• Article Processing Charges• Institution bursaries • Kortext / Aspire / John Smith
22. Run aMOOC?• Coursera• edXm• Udacity
23. What Does the Future Look Like?• An Integrated model? – A combination of resources? • Textbooks, ebooks, journals • Library resources • Open Source online content – Assessment Tools? – Social Media Integration?• Fragmented model opens opportunities for libraries to become resource hub?• More business models?• More publishing models?• What else do we need to consider?
24. What Does the Future Look Like?
25. Thank You Sara Killingworthsara@maverick-os.com