Library technology in      content discoveryEvidence from a large-scale reader survey        Simon Inger, April 2013      ...
Library                     Library Link             Web Pages                       ServerResearcher                     ...
Library LinkWhat the                                Serverpublishercan count        A&I                        Publisher’s...
Library                     Library Link             Web Pages                       ServerResearcher                     ...
Library                     Library Link             Web Pages                       ServerResearcher                     ...
Survey on Reader Navigation• Mission: Gain a measure of the relative  importance of all of these channels to  inform publi...
Supporters• BMJ Group• CABI• Cambridge University Press• IOP Publishing• Nature Publishing Group• Palgrave Macmillan• Publ...
Limitations• It’s a survey• Survey was only in English• Survey used invitations from our  supporters – not necessarily com...
What was studied?•   Preference of discovery resources•   Search engine preference•   Device preference•   App use•   Publ...
Some take-aways• Libraries  – Do these figures match your experiences?  – What plans to better reach some subjects?• Publi...
Questions?   simon@sic.ox14.comsimon@renewtraining.com
Report and Analytical Tool• Full report contains 90 charts and 123  pages in total• Analytical tool allows for breakdown o...
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013
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1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

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  • 1000 1030 inger-library technology in content discovery - evidence from a large-scale reader survey - uksg 2013

    1. 1. Library technology in content discoveryEvidence from a large-scale reader survey Simon Inger, April 2013 @renew_training
    2. 2. Library Library Link Web Pages ServerResearcher A&I Publisher’s Article Aggregator Student Search Engine Publisher Site Aggregated Librarian Article Email Alert Peer Link
    3. 3. Library LinkWhat the Serverpublishercan count A&I Publisher’s Article Search Engine Publisher Site Aggregated Article Email Alert Peer Link
    4. 4. Library Library Link Web Pages ServerResearcher A&I Publisher’s Article Aggregator Student Search Engine Publisher Site Aggregated Librarian Article What the library can count
    5. 5. Library Library Link Web Pages ServerResearcher A&I Publisher’s Article Aggregator Student Search Engine Publisher Site Aggregated Librarian Article Email Alert Peer Link
    6. 6. Survey on Reader Navigation• Mission: Gain a measure of the relative importance of all of these channels to inform publishers and information buyers• Survey of Readers following on from 2005 and 2008 studies• Much larger, with over 19,000 respondents globally• Over a year in planning, execution and analysis• Thanks to all our supporters, studied multiple subject areas
    7. 7. Supporters• BMJ Group• CABI• Cambridge University Press• IOP Publishing• Nature Publishing Group• Palgrave Macmillan• Publishing Technology• RSC Publishing• SAGE(response rates between 1.7% and 6.4%)
    8. 8. Limitations• It’s a survey• Survey was only in English• Survey used invitations from our supporters – not necessarily completely representative sample• Due to data privacy/data protection rules, all those invited to the survey via email will be quite highly engaged with the publisher (“opted in”)
    9. 9. What was studied?• Preference of discovery resources• Search engine preference• Device preference• App use• Publisher web site features• all broken down by region, income, job role, subject area, sector
    10. 10. Some take-aways• Libraries – Do these figures match your experiences? – What plans to better reach some subjects?• Publishers – Understand which channels readers in your disciplines utilise to discover your content.• Library Technology Providers – What should be done about underperforming subject areas? More content, better tools?• Platform Providers – Supporting all of these discovery channels?
    11. 11. Questions? simon@sic.ox14.comsimon@renewtraining.com
    12. 12. Report and Analytical Tool• Full report contains 90 charts and 123 pages in total• Analytical tool allows for breakdown of results by all demographics and subject area. – Over 19000 respondents globally – Over a trillion meaningful chart combinations – Marketing to libraries, authors, societies – Assessing aggregator deals and inclusion in library search tools• See http://www.renewtraining.com/publications.htm for details and to order.

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