5. 4:Lead Generation
‘Research by Exhibit Surveys indicates that only 0.8 calls are needed to close a
qualified trade show lead, compared to 3.7 calls to close a typical business
sale’.
6. 5: Raise your Company Profile
‘The perfect opportunity to tell the industry about your company and it’s new
products’
7. 6: Learning to Enhance Knowledge
‘You learn what’s hot, what’s not, and what’s happening in the world of your
industry’