Sap psikologi umum dan kesehatan masyarakat (8)

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Sap psikologi umum dan kesehatan masyarakat (8)

  1. 1. Satuan Acara Pengajaran PSI31401 - Psikologi Konsumen Pengajar Drs. Harry Susianto Ph.D. Martina Dwi Mustika MOP Tujuan Perkuliahan Setelah mengikuti kuliah dan mengerjakan tugas mahasiswa diharapkan akan: 1. Memahami prinsip, teori, metode dan temuan riset penting dalam bidang psikologi konsumen. 2. Mampu bersaing dengan disiplin lain dalam menangkap gejala perilaku konsumen di Indonesia, mengajukan penjelasan ilmiah, serta melihat implikasi gejala dari sisi pemasaran dan kesejahteraan konsumen. Minggu 1 Materi Pendekatan psikologi tentang perilaku konsumen [1] Chapter 1 & 2 Segmentation-targeting-positioning [1] Chapter 3 Penjelasan perkuliahan dan asesmen. Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 2
  2. 2. Materi Shopping experience [2] Mendisain pengalaman konsumen [3] Penjelasan Tugas Esai dan Tugas DCE Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 3 Materi Persepsi [1] Chapter 6 Pembelajaran Konsumen [1] Chapter 7 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 4 Materi Libur Idul Fitri Media Referensi Aktivitas
  3. 3. Minggu 5 Materi Self, kepribadian dan motivasi [1] Chapter 4 & 5 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 6 Materi Emosi, sikap dan komunikasi pemasaran [1] Chapter 8 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 7 Materi Harga, uang dan point rewards Media
  4. 4. Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 8 Materi UTS Media Referensi Aktivitas Minggu 9 Materi Periode UTS Media Referensi Aktivitas Minggu 10 Materi Dosen Tamu (waktu tentatif) Q&A Tugas Esai Media Referensi Aktivitas Minggu 11
  5. 5. Materi Pengaruh orang lain pada konsumen [1] Chapter 10 & 16 Q&A Tugas DCE. Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 12 Materi Segmen khusus konsumen DEADLINE Draft Tugas DCE Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 13 Materi Presentasi Tugas DCE Media Referensi Aktivitas
  6. 6. Minggu 14 Materi Presentasi Tugas DCE Media Referensi Aktivitas Minggu 15 Materi Mewujudkan kesejahteraan konsumen [1] Chapter 1 Media Referensi 1. Schiffman, L. G., & Kanuk, L. L. (2007). Consumer Behavior (9th Ed.). New Jersey: Pearson-Prentice Hall. 2. Schmitt, B. H. (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate. New York: The Free Press. 3. Schmitt, B. H. (2003). Customer Experiential Management: Revolutionary approach to connecting with your customer. New Jersey: John Wiley & Sons, Inc. 4. Artikel jurnal dan resources lainnya yang relevan. Aktivitas Minggu 16 Materi DEADLINE Tugas Esai dan DCE Revisi Media Referensi Aktivitas Minggu 17 Materi Periode UAS Media
  7. 7. Referensi Aktivitas

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